Search engine advertising is beneficial for local advertisers as well as national advertisers. Google's advertising system, AdWords, offers the option to target ads to searchers in a specific geographic region. Due to the method Google uses to identify the location of these searchers, though, it's imperative for local advertisers to run national ads as well....
Providing a little (or a lot) of information can go a long, long way to building a good relationship with your visitors. That, in turn, can lead to more sales and significant business growth. Unfortunately, many online businesses go with the less is more philosophy. As such, this leads to less user satisfaction and in turn, fewer sales....
Does advertising ruin credibility? It certainly can. But what many people don't realize is that advertising can be a draw and a benefit to a site, if done correctly. Selling text ads for link popularity may earn some cash, but it certainly won't impress your site visitors....
Yesterday MSN posted on their blog that they have turned of certain advanced search queries because, (gasp!) people are using it for research!...
What does valid code have to do with SEO? Honestly, not a whole lot. But it can help you quickly and easily spot potential coding problems that can effect your SEO efforts....
In case you're unfamiliar with dynamic keyword insertion (DKI), it's a feature of Google's AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it's a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day....
Within the last week or so Google updated their Google Alerts service to incorporate it with some of Google's other services. Somewhere in the process of the change they screwed up as over half of my Alerts are missing!...
B2B marketing can be, and most often is, a complex process. However, a complex process doesn't always require a complex solution. To me, complex means ambiguity and ambiguity means lack of clarity and direction. I find it frustrating when people take a complex process and make it more complex. Why not attempt to simplify the process?...
Ever wonder what it would be like if we had all the conveniences of the Internet in the "real" world? I do. A lot, actually. Whether I'm sitting at a stop light, looking where I left my keys or just waiting in line at the grocery store, if we had the power of the Internet available to us I think our lives would be so much simpler....
One of the questions that often pops up when I teach small businesses about link building is where to go to find sites to request links from. While most businesses understand the idea of going to directories and search engines and finding sites that way, many don't yet understand the power of using blog search engines to seek out blogs to target with your link building campaign....
What Impact Might Apollo Have on Online Marketing? This is my loaded question of the day because Apollo will conceivably extend interactive marketing Internet to both the online and offline desktop which opens a variety of doors....
You may have noticed earlier this week that K-Fed is actually launching his own search engine. Well, to be more accurate, he's slapping his face on an existing back end, so to speak. Personally, the more Federline-free my world is, the better....
Today, in the final installment of this series, I'll explain how search engines use links to determine the popularity and authority of a web site. We're used to listening to friends, family and authorities to help us shape our opinion about people, places, products and services...why wouldn't search engines try to do the same?...
On March 16th, the International Corporation for Assigned Names & Numbers (ICANN) publicly de-accredited the domain registrar RegisterFly.com for fundamental contractual breaches. Perhaps this post will help you protect your domain(s) and ultimately your livelihoods from future train wrecks....
I recently had an inquiry from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project....
In reading an article about the plummeting of music CD sales believed to be caused by the increase in music downloads (purchased and pirated), I got to thinking about the music business in general. While most news stories and editorials talk about the effects of the music distribution industry, I can't help but wonder if this will effect the music industry as a whole--artists and fans included....
Lionsgate films may have an unintentional hit on their hands. It appears that someone put up the wrong billboard campaign which many are finding objectionable....
I am trying to develop a way in which to use an include to allow me to place the Meta data in a separate file and then use the include to place in the head tag. I have tried this using an HTML file with the Meta tags in the file but Google does not seem to be able to pick this up on the site map verify stage....
Ezilon Web Directory
Search or list your site in your region
SEO Courses Online
Tutor-supervised or self-study options
RealTechNetwork Ad Sales
Specializing in all forms of rich media.
SEO Copywriting
Quality Content = More Traffic
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
| www.flickr.com |
|
|
|
 |
 |
 |
Search Engine Guide Blog | Search Engine Marketing | Internet Search Engines | SEM Resources & Consultants | Newsletters | Advertise | About | Site Map
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
Home of our network.
Copyright © 1998 - 2008 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)