March 2007

Richard Ball

Google AdWords: Local Advertising

Search engine advertising is beneficial for local advertisers as well as national advertisers. Google's advertising system, AdWords, offers the option to target ads to searchers in a specific geographic region. Due to the method Google uses to identify the location of these searchers, though, it's imperative for local advertisers to run national ads as well....

Stoney deGeyter

How Little Information Can Provide Accurate Expectations

Providing a little (or a lot) of information can go a long, long way to building a good relationship with your visitors. That, in turn, can lead to more sales and significant business growth. Unfortunately, many online businesses go with the less is more philosophy. As such, this leads to less user satisfaction and in turn, fewer sales....

Scottie Claiborne

Advertising IS Content

Does advertising ruin credibility? It certainly can. But what many people don't realize is that advertising can be a draw and a benefit to a site, if done correctly. Selling text ads for link popularity may earn some cash, but it certainly won't impress your site visitors....

Stoney deGeyter

MSN Says Don't Use Our Search for Research

Yesterday MSN posted on their blog that they have turned of certain advanced search queries because, (gasp!) people are using it for research!...

Stoney deGeyter

An Argument for Website Validation

What does valid code have to do with SEO? Honestly, not a whole lot. But it can help you quickly and easily spot potential coding problems that can effect your SEO efforts....

Karon Thackston

Copywriting With Google's Dynamic Keyword Insertion Tool

In case you're unfamiliar with dynamic keyword insertion (DKI), it's a feature of Google's AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it's a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day....

Stoney deGeyter

Hey Google: What Did You Do With My Alerts?

Within the last week or so Google updated their Google Alerts service to incorporate it with some of Google's other services. Somewhere in the process of the change they screwed up as over half of my Alerts are missing!...

Jody Nimetz

B2B Marketing in 2007: The Buying Funnel vs. Selling Process

B2B marketing can be, and most often is, a complex process. However, a complex process doesn't always require a complex solution. To me, complex means ambiguity and ambiguity means lack of clarity and direction. I find it frustrating when people take a complex process and make it more complex. Why not attempt to simplify the process?...

Stoney deGeyter

8 Ways I Wish Being Offline Was Like Being Online

Ever wonder what it would be like if we had all the conveniences of the Internet in the "real" world? I do. A lot, actually. Whether I'm sitting at a stop light, looking where I left my keys or just waiting in line at the grocery store, if we had the power of the Internet available to us I think our lives would be so much simpler....

Jennifer Laycock

Using Blog Search Engines to Build Links

One of the questions that often pops up when I teach small businesses about link building is where to go to find sites to request links from. While most businesses understand the idea of going to directories and search engines and finding sites that way, many don't yet understand the power of using blog search engines to seek out blogs to target with your link building campaign....

Ross Dunn

Adobe's Apollo Offers Intriguing Marketing Capabilities

What Impact Might Apollo Have on Online Marketing? This is my loaded question of the day because Apollo will conceivably extend interactive marketing Internet to both the online and offline desktop which opens a variety of doors....

Gord Hotchkiss

K-Fed Up with Celebrity Skinned Search

You may have noticed earlier this week that K-Fed is actually launching his own search engine. Well, to be more accurate, he's slapping his face on an existing back end, so to speak. Personally, the more Federline-free my world is, the better....

Jennifer Laycock

Why Links Matter - Part 3

Today, in the final installment of this series, I'll explain how search engines use links to determine the popularity and authority of a web site. We're used to listening to friends, family and authorities to help us shape our opinion about people, places, products and services...why wouldn't search engines try to do the same?...

Ross Dunn

What Happened at RegisterFly and How to Protect Your Domains

On March 16th, the International Corporation for Assigned Names & Numbers (ICANN) publicly de-accredited the domain registrar RegisterFly.com for fundamental contractual breaches. Perhaps this post will help you protect your domain(s) and ultimately your livelihoods from future train wrecks....

Jill Whalen

What's Important to Search Engines and What's Not

I recently had an inquiry from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project....

Stoney deGeyter

Do Music Downloads Spell the End of the Music Biz?

In reading an article about the plummeting of music CD sales believed to be caused by the increase in music downloads (purchased and pirated), I got to thinking about the music business in general. While most news stories and editorials talk about the effects of the music distribution industry, I can't help but wonder if this will effect the music industry as a whole--artists and fans included....

Stoney deGeyter

A Marketing Campaign Gone Wrong... Or Right?

Lionsgate films may have an unintentional hit on their hands. It appears that someone put up the wrong billboard campaign which many are finding objectionable....

Jill Whalen

Meta Tag Includes

I am trying to develop a way in which to use an include to allow me to place the Meta data in a separate file and then use the include to place in the head tag. I have tried this using an HTML file with the Meta tags in the file but Google does not seem to be able to pick this up on the site map verify stage....

Does your SEO Only Know SEO?

The Beginner’s Guide to Social Media Optimization

Jimbo Wales and People Powered Search: A Long Shot

SEO With Google Webmaster Central

How to Reduce the Pain of Switching Domains

Why Links Matter - Part 2

Using the Internet to Bridge Marketing and Sales

The Impact of Personalization on SEO

Don't Hide All Your Easter Eggs All In One Place

If It Ain't Broke... Fix It!

Why Should You SEO?

A Lesson Learned from the Pasternack SEO Contest

10 Not-So-Quick-But-Still-Important Ways to Increase Conversions

Why Links Matter - Part 1

Adding a List of Keywords

Investing in Pay Per Click Marketing or Search Engine Optimization - a Company Decision

Can You Trust a Blogger's Advice?

Linkbait 2.0: The Soul of Linkbait

My SEO's Good. Now Should I Work On Conversions?

Google's 0.02% Spin Solution

Expanding Services and SEO

10 Quick Ways to Increase Conversions

Understanding the Search Buying Cycle

Generate Customer Loyalty With Email

Don't Think Click Fraud, Think Negative ROI

Publishing Your Prices – the Sequel

Tired of Opting Out When You Never Opted In?

Small Business Marketing Unleashed Conference Sponsor



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