In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll find out how to use existing networks to make sure the word spreads to the right audience quickly....
The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online business became increasingly difficult. While starting a business on the internet today is still relatively easy compared to doing so off-line, it has become more expensive and time consuming than ever....
In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, I'll be helping you understand how to find and exploit motivating factors in order to get more people interested in your product or service....
Today, I'll be talking about the need to make your campaign easy to spread. While the benefit of both viral and link baiting campaigns is that they tend to take off and spread on their own, it's still essential to make sure that you've put plans in place to help things spread....
As a small business, everything you do has an impact on your marketing message and ability to get that message out clearly. This includes how (or whether) you answer your phones, how you reply to email messages, what you say in online forums, the comments you make in blogs the speed of your computers, the presentation of your website, and potentially even the car that you drive....
Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company's future....
Many site owners seem to focus on increasing traffic to their site as a goal. More traffic is generally a good thing, but it isn't a cure-all. Are you doing everything you can to make the most of the traffic you get now?...
If you're new to the search engine optimization game, you've probably heard a bit about the paid subscription keyword research tools, but you might not have had a chance to play with all of them. While Wordtracker is probably still the most popular tool, Trellian's Keyword Discovery tool offers up quite a few options that make it a must-try service for any business that is serious about their search engine marketing....
No, I'm not going to give you a list of most searched or most clicked keywords or whatever. Instead I'm going to talk about how to determine which keywords will be the best for you....
Two of the most popular buzz words in the online marketing realm right now are link baiting and viral marketing. These two tactics are a great way to build links and to build branding when constrained by small marketing budgets, but there are several things you need to remember when planning these types of campaigns....
The following is Part 2 of the coverage of the Search Engine Strategies (SES) New York presentation called "Mobile Search Optimization" by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing....
The following is coverage of the Search Engine Strategies (SES) New York presentation called "Mobile Search Optimization" by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing....
In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their copy for the search engines and incorporating visual imagery....
Despite your best efforts, users will click on broken links, they'll mistype a URL, guess wrong at what they think a URL should be or try to access a bookmarked page that has since moved. Users do all sorts of things to get themselves confused; sometimes it's not even their fault. And when they do, they'll meet your 404 page....
We recently released our new website in Feb. and prior to release we held the number 1 position on Google for [our main keyword phrase] and the number 3 slot and number 2 spots for [additional keyword phrases]. Within days of our release our rankings fell through the roof as did the number of quality Google leads that were coming through our doors. Is it normal to fall like this after the launch of a new site?...
It's not often that a company finds success outside of its intended target market. But that seems to be what is happening with the makers of Slingbox....
The purpose of writing for the web is to convince your prospects that your company has something to offer them that will solve a problem or fill a need. There are a lot of ways to get them to your home page, but once they are there, you want them to take the next step – fill out your form, download your free trial, or even just sign up for your newsletter....
Have you ever been suspicious that your traffic stats are overinflated? Well, you should be, especially if you use cookies to track user analytical data. According to a new press release by comScore cookie-based counting overstates the size of a web site's audience....
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