May 2007

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Ten

In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, in the last part of this series, I'll look at the idea of capitalizing off of your competitor's failures....

Ross Dunn

StepForth Tutorial: Blogs 101, Part 3

In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I explained blog feeds and how to optimize a blog. Now in Part 3, I will explain social media marketing and outline a selection of strategies for socially marketing your blog....

Matt McGee

Small Businesses and the "Wow" Factor

First impressions are important for everyone doing business online, but maybe more so for small businesses that don't have the benefit of name recognition and consumer trust. That desire to make a good first impression, though, often leads the small business owner down the wrong path. They decide their home page needs some pizzazz, or a "Wow! factor", as I've often had it described to me....

Stoney deGeyter

Google Experimental Search

Google recently added Experiemental Search to their list of Google labs options. I spent some time playing around with it and found it quite interesting, to say the least....

Paul Jahn

Searching in Seattle - Citysearch Style

This time, I'm searching for information. Citysearch has a newer facelift so it's time to put them to the test. It's been awhile since I've visited friends in Seattle and am planning to go there sometime this year, preferably during Bumbershoot....

Stoney deGeyter

Link Bait is the New Reciprocal Link

Link bait and reciprocal linking programs have quite a bit in common. Without disparaging anyone who engages in link baiting strategies I do believe that many forms of link baiting are just a dressed up version of reciprocal links without the reciprocation....

Kimberly Krause Berg

10 Reminders for Usability Web Design To Make Site Visitors Adore You

No matter how hard you try, there is always something wrong with your website. There is always a critic. I have a friend outside the USA who thankfully alerts me of my 404 error pages, which I appreciate, even though I told him over the weekend he was making me scream at my own inability to be perfect....

Jill Whalen

Meta Keywords and Descriptions

My understanding is, if you have Meta tags with keywords and descriptions, this should also be reflected in your actual page content. But what if you have an ecommerce site and a homepage that displays mostly products and very short descriptions, and a menu with category names, etc.? In other words, not so much space for text "blocks."...

Todd Mintz

Eternal Sunshine of the Domainer Mind

I've focused some of my affiliate marketing efforts in the area of "lifestyle pharmaceuticals" and birth control pills aren't really too far outside of that focus. I also consider myself a "domainer-in-training" and I'm making a conscious effort to vet every article that I read for a possible domain name purchase....

Jennifer Laycock

A Rebuttal to Neil Patel's Social Media Landing Page Article

While I've always found Neil Patel's insight into the Social Media landscape to be pretty insightful, I think his latest Search Engine Land article about social media landing pages completely misses the mark. While Neil's proposed social media style landing pages may go a long way toward making social media visitors happy, I have to ask... at what cost to your business?...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Nine

In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look marketing the unexpected....

Stoney deGeyter

Managing your "Inbox Tasks"

Our company has built our own custom task management system that integrates with our SEO and Marketing client reporting system. It's great. In fact, I'm a big fan of task management. But having a task management system in place, and even when used properly, still does not take care of all of my task management issues....

Jayme Westervelt

Understanding Yahoo's Paid Inclusion Program

Yahoo! currently offers two flavors of their paid inclusion program: Search Submit Express and Search Submit Pro. Your needs and the amount of control you want over your submissions will determine which program, if any, is best for you....

Ross Dunn

StepForth Tutorial: Blogs 101, Part 2

Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. Today, I will explain blog feeds and how to optimize a blog....

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Eight

In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look at the need to be able to act quickly when it comes to link bait and viral marketing campaigns....

Diane Aull

How to NOT Win Friends and Influence Journalists

What happens when you take a basically good idea -- the press release -- and get carried away? Even major companies sometimes engage in tactics that backfire. How can you make sure you don't make a similar mistake?...

Paul Jahn

Local Search: Which Hat Shall I Wear?

Actually, this isn't between white or black hat search marketing. It's between SEM and flat-out marketing. When it comes to local search, it winds up I'll set aside my SEM hat and trade it in for that regular ol' marketing hat....

Jennifer Laycock

SEO Basics: "Click Here" is Evil

There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can have a strong impact on your search engine rankings. That's why if you are new to search engine optimization and you can fit just ONE thing on to your "linking to do" list this week, it should be banning the text "click here" from your web site....

Making Link Bait and Viral Marketing Work - Part Seven

Don't Risk Your Rankings With Unethical SEO

Making Link Bait and Viral Marketing Work - Part Six

Search Engine Friendly is NOT Search Engine Optimized

A Great Source of Fresh Content Ideas for Your Website or Blog

StepForth Tutorial: Blogs 101, Part 1

Internal Departments & Your SEO Firm - A Play

Best Practices for 50 Micro-sites

Linking In A Real World

Are You Saying What You Think You're Saying?

Site Design for the Vision Impaired

Online Reputation Management Begins Offline

Making Link Bait and Viral Marketing Work - Part Five

Keyword Use That Goes Beyond the Search Engines

Spider-man 3 Bible-Study Guide (no joke!)

Yahoo's new robots-nocontent attribute

Follow the Path, Not the Piece to Success

Creators, Critics and Collectors - Creating Social Content

How Much Would You Pay to Get Visitors to Leave Your Site?

The Quest for Authority Links.

Small Business Marketing Unleashed Conference Sponsor



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