There is a lot more to SEO than often meets the eye, but sometimes the SEO eye isn't enough to make a good optimized page great. While the actual SEO work can be pretty straight forward, it's the additional effort in making the page user-friendly and has the ability to drive visitors to conversions....
One of the biggest concerns I've heard from businesses that are considering exploring social media and viral marketing is the fear of negative feedback. The bad news is, no matter how carefully you tread, no matter how genuine your involvement is, you may find yourself getting slammed by the very audience you are trying to reach. The good news is, if you go into a social media campaign with honest interest in engaging in a dialogue with your customers, you'll be able to weather the storm....
These past few weeks I've watched how things played out in the blogosphere after breaking the story of Google's new "unavailable_after" tag. I have to say that what I learned was extremely interesting and educational to me!...
Are you overcomplicating things when it comes to promoting your online business? It's not as hard as you think. In fact, I believe it's really not that different from marketing a brick-and-mortar business. The key is to focus on where your prospective customers can be found....
There's a rush to launch a corporate blog these days. There's also a rush to dive into viral marketing. Companies both large and small are working on communicating with their customers through these interesting new marketing tactics. The problem is many of them go after these things with good intentions, but fail to follow through. It's bad enough when a company's blog fails because they simply can't come up with anything interesting to write about. It's worse when a company completely ignores the blogging and viral marketing opportunities that fall right into their laps....
Google's Analytics Evangelist, Avinash Kaushik, has just published his quarterly update for the top ten Web Analytics Blogs. Avinash uses Feed Subscribers and Technorati rankings in order to rank the Web Analytics blogs appropriately....
It's long been understood that people trust the advice and opinions of their friends more than they trust the word of a marketer. The interesting thing about online communities and social media is that they've allowed people to create those "friend" connections with people they've never met in real life....
Sketchcasting is basically podcasting with a whiteboard. Rather than publishing content through text or audio, authors express their ideas on a whiteboard (through video). I think this method of conveying thoughts and ideas to your audience is very effective because it will engage readers at a whole new level....
A few weeks ago one of my employees ran across co.mments.com, a free, web based comment tracking tool. It's turned out to be a very nice one-size fits all solution to keeping up with any comments on any blog post, whether I've commented there or not....
If you haven't heard of it by name yet, you've probably already used it in one form or another. Google Maps, The Wall Street Journal Online, and Flickr, just to name a few Web sites, all use it. So what is Ajax and what does it do?...
I just got into work this morning and as I suspected someone mentioned the word, "Starbucks." My eyes widened and I immediately went to the stock, Grande Soy Vanilla Latte with Add Shot for my order. Yet I hesitated and desired something different this morning. I went to my web browser and went to www.starbucks.com and low and behold, no online menu. Are you kidding me?...
Chance are high that you've never heard of Yelp, so you probably have no idea what it says about you. This is a mistake. More than 1.8 million users turn to it for information each month. It also ranks incredibly well on Google for a wide range of local search phrases. That's why I'll ask you again, what does Yelp say about you?...
For the first time in many years, I had the privilege (misfortune) to receive (be tormented by) a Multi-Level Marketing presentation (assault). There are many obvious reasons why I have a strong disdain for MLM…probably no different than anyone else´s. Fortunately as time moves on, the rising popularity of social media should greatly reduce the effectiveness of MLM 1.0 as a business process, hopefully causing its practitioners to abandon its use....
MIVA is updating their records... and in the process giving all of their contacts access to over 1200 email addresses. Early this morning I received an email from MIVA and there it was, right in front of me, over 1,217 email addresses staring at me in the TO box....
Aodhan Cullen, CEO of web analytics provider, StatCounter has taken home the prize of Europe's top Entrepreneur under the age of 25. The young StatCounter CEO edged out other leaders from companies such as JT International and Amsterdam's Wakoopa....
Take a look at your own Web sites. Who do you think are your target audiences? Have you considered that women may be the ones making the buying decisions? How can you appeal to women buyers? From a professional SEM perspective, think of the small businesses that are operated by women who work out of their homes. These are all potential customers for you....
More than two years after first testing the sale of magazine ads, Google's print ad program has left beta and now allows AdWords advertisers to place ads in more than 200 newspapers across the United States. Google began testing the newspaper ad auction for a small group of advertisers last November with just over 50 newspaper partners, including The Washington Post and The New York Times....
By now, you've all heard about Google's new Universal Search concept, which combines all the information within its vertical databases into one index to serve a single set of Web search results. As you can imagine, this will require some adjustments to standard search engine optimization techniques....
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