You're targeting the right keywords. You've got links pointing back to your site. All the SEO basics seem to be covered. Now what? How do you get that extra bit of traffic?...
Dear Santa, I've worked hard this year, I served my clients with dedication and provided value to every organization I've touched. However, I still need better tools to help justify SEO practices. Please have your best elf programmer develop this hack so the value behind SEO becomes more transparent in 2010....
Last week I caught up with Stephen Woessner, the author of The Small Business Owner's Handbook to Search Engine Optimization. In his book, Stephen outlines a 15-step process to help improve the performance of your website in organic search. In our chat, Stephen gave me some insight into his latest SEO book....
A lot of businesses spend their energy on the "exterior" (search engine rankings) while ignoring the interior (building a great website.) One cannot survive without the other.
In this episode, Charles Lumpkin, talks about the importance of having not just one, but two sitemaps....
While I'm a social media strategist for small businesses, my background is in organic search engine optimization. In other words, I come from the "original" snake oil of online marketing. Social media, for all it's hype and loyalists STILL hasn't broken through the mainstream marketing barrier. It's where SEO was half a dozen or more years ago. It's fighting to define itself, to justify itself and to legitimize itself.
I realize that to some, this is a dumb question. I mean, if you have a Web site, why would you NOT optimize it for search? Organic search is the cheapest way to bring people to your site and paid search is the easiest, so it's a no-brainer for you to recommend that every blessed Web site on the Internet dive right into search marketing, right? Wrong....
Over the past few months I've been working on a personal hobby site. It's been a lot of work but I've learned some valuable insights.
Here are four key reasons why your company needs to consider planning and launching a social media campaign this year....
I always believed that Pizzeria Uno was the best pizza. But I wasn't positive until I got confirmation from the people in my social media class. They all confirmed to me that it was indeed the best pizza. Social proof is incredibly powerful. It compels people to try new products and it also validates what existing customers already believed. Get testimonials!...
It seems a lot of small and midsized businesses are starting to introduce social media into their marketing arsenal. Perhaps it is because of budget restrictions or they just want some of the profound buzz surrounding the social media craze.But what happens once the Facebook fan page is up, but has few fans, Twitter account is live, but only a handful of followers and a blog with no comments and little interaction? Now what?...
In this video, Charles Lumpkin shares an easy and practical way to get links from valuable .edu domains....
I have this theory that at every Search Engine Strategies conference there is a particular theme. I often times have a feeling for what I think the theme will be early in the week. I didn't really know what it was for much of the week. I think I finally figured it out. Watch to see what I think....
Talk about Happy Holidays and the spirit of giving! Mike Blumenthal has just published the very first Complete Google LBC Category List we've ever seen. This is the gift Local SEOs and local-focused business owners have been waiting for and it vastly simplifies the process of picking the right categories for a given business - something you can't afford to make a mistake about!...
English may still be the dominant language in terms of content on the Web, but the majority of the world's internet users' first language isn't English. And this disparity creates a rather lucrative opportunity for those seeking to enter new markets: the competition for key search terms is much less on the non-English language internet, therefore it's possible to achieve high search engine rankings far easier than in English....
Trust me. I know the right way to do organic search marketing. I know that you start with metrics. I know that you must measure the traffic that comes to the site and see how many people convert. I've even written a couple of books that have a strong metrics focus to Internet marketing, organic search marketing in particular. But when I talk to small businesses, I am more and more wondering if search metrics are optional, at least at first....
These eight case studies with stats to back them up help reaffirm confidence that local search is a viable option for many types of businesses. Learn how a Horse Stable, Jeweler, Nursery School, Local Bank, Car Wash, Orthodontics, Tanning Salon, and Insurance Company have all used local search to drive leads and grow their business....
2 years ago I wrote a post titled: "Yahoo, Where is the Love?" which questioned whether or not Yahoo had issues with ranking Blogspot blogs strongly in its index. In 2007 we noticed that for the majority of our top ranking keywords in Google were well outside of the top 30 in Yahoo...
Over the past 12 years consulting on web marketing I have answered countless questions but one question I receive often stands out from all; how to remove a Google penalty....
Google is paving the way for small business owners to take a proactive approach toward online marketing. For lots of folks seeking better local exposure claiming their business at the Google Local Business Center is their first step into the realm of search marketing. But, it's not always smooth sailing. The maps system has bugs, limitations, and can sometimes misrepresent a business causing a steady decline in leads. Here are 6 common mishaps straight from the Goolge Maps help forum....
So I've been playing around with Google Wave. I'm not sure about the whole hoopla. Here's my take....
Many small business owners are out there thinking "Blogging? That's just one more thing to add to my already over-booked work schedule. No thanks." I feel you. But blogging is an important aspect of growing your business. The key to good blogging is understanding how to work it in, prioritize it properly, and not to feel obligated to anybody but your family and customers.
A company has created an ad that they are running through Google's AdSense on our site that, in my opinion, makes it look too much like the services are offered by us. We have nothing to do with the company....
Today we're going to take a look at how to make use of the Photos and Video applications. These are your chances to really add some content to your Facebook Page. Sure, you can (and probably should) have this content set up on other areas of the web designed for it (Photos could be shared over at Flickr and videos find homes on sites like YouTube), but there is an advantage in housing this content on Facebook.
Luckily the prophets of doom have been wrong more than they've been right. Now they are claiming the death of blogging. According to Wired Magazine, Twitter, Flickr and Facebook are the new "it" and blogging is on it's way out. We'll file that right next to the death of SEO!
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
Copyright © 1998 - 2012 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)