Search Engine Guide is the definitive guide to search engine information on the Internet.

About The Editor

Jennifer Laycock
Jennifer Laycock
Editor, Search Engine Guide

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer's clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) and online marketing since 2001. After "serving her time" working for a variety of different firms, she left the world of traditional agencies to serve as editor-in-chief of Search Engine Guide, an industry site aimed at educating small business owners about search engine marketing. Laycock now focuses primarily on education, training and consulting as an independent online marketing consultant for small to mid-size businesses throughout the United States.

Known for her down-to-earth style of teaching and a special focus on educating small business owners, Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk. She is author of "The Small Business Guide to Search Engine Marketing" and of the free "Zero Dollars, a Little Bit of Talent and 30 Days" series.

Jennifer has worked for companies like Highlights for Children, Verizon, American Greetings and Option Line, a national 24-hour crisis-pregnancy hotline. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, Inc. Magazine and Entrepreneur magazine.

Jennifer is a requested speaker and has served as both a panelist and a moderator at Incisive Media's popular Search Engine Strategies conferences along with speaking at Jill Whalen's High Rankings Seminar, the Microsoft Small Business Summitt, the virtual tradeshow eComXpo and serving as a keynote speaker for the 2005 MIVA Small Business Conference.

To schedule an interview or request a speaking appearance, please contact Jennifer at

Jennifer has been interviewed by or featured in publications including:

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners.

About The Site

For a little bit of information about how this site got started, you can read this interview.

Search Engine Guide is divided into four primary areas:

  • Search Engine News
    Search engine news is posted to this page each day. Additionally, our searchable directory of articles allows you to research any search engine related topic. Articles are categorized and sorted by date, with the newest items appearing first in each category.

  • Search Engine Marketing
    Search engine marketing can provide an effective method of driving highly targeted visitors to your web site. Our search engine marketing pages provide access to the collective wisdom of all the top search engine marketing experts with regularly updated articles, links to resources, and announcements of new tools and services.

  • Internet Search Engines
    Internet search engines are categorized by topic is our searchable directory of general and specialty search engines. Our Internet search engines page also lists resources and tools for exploring the deep web, performing advanced research, and for learning about using search engine tools and technology.

  • Search Engine Books & Services
    Our search engine books and services directory is the place to turn for further information or solutions to your marketing needs. Whether you are looking for a report for further study, need optimization services to improve your web site rank, or need a consultant to help you make critical design decisions, you will find the solutions here.


For information on reaching Search Engine Guide's highly targeted audience, please view our rate card.

Contact Us

Robert Clough

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