John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John and Robin are also official members of the Q&A customer support team at www.Wordtracker.com.
Don’t serve up the content until you truly understand what the online searcher is really looking for. There is a powerful difference. The difference is what allows you to attract totally new audiences....
My real vote of confidence is not just within the Wordtracker system itself, but it’s also in the expertise of the guys behind the scenes who work very hard to keep the data of high value....
Of all of the other choices a potential visitor may have to choose from, within the top search results, you want to make yours just a little more unique, a little more compelling than the next guy who may just throw their Title tag together with very little thought....
Some of the most ideal phrases are those that relate to a product or service but are being fairly often used by a specific audience of searchers, but at the same time have low competition....
My recent visit to the Toronto SES conference on May 4 proved to remind me of how much fun these conferences are as well as very nice networking opportunities to meet people and pick up news from the search engines themselves....
One of the things people always want to know about is how to build useful content that their buying audience is really searching for. How do you know what type of content is really going to attract the right searchers?...
If you have ever wished you could convert more of your Web site visitors into actual sales, then let's examine some superior ways to accomplish just exactly how it's done....
What I'd like to share here are some simple steps you can consider, as well as the sequence of those steps to be most effective in launching your proposed SEO business....
While most people are thinking about what keywords to use, try to expand your scope to focus and discover the fullest possible picture of what your customer really wants, what they really are doing, by simply studying their searching behavior on the major search engines....
We have television programs, we have the news and the radio which all bring us current and upcoming events. With the news itself, there are often many ideas that can help the SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event....
Regardless of how keen your keyword researching skills are, using tools like Wordtracker, I also want to encourage you to start expanding your focus and even occasionally shifting it entirely to embrace an even bigger picture. Think laterally about what value you can add to your target audience. In order to do this you must first understand what it is THEY really want....
Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdo the next self proclaimed SEO guy's claims, why not try something more in the nature of a soft sell....
High and accurate search engine relevancy for any online business Web site, counts more than it ever has before....
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. Customers are your greatest resources and many of them are quite generous when you make an impact on their business....
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