Analytics

Jayson DeMers

The 4 Types of Website Traffic to Watch in Google Analytics

Do you know who's coming to your website and why are they coming? If the answer is no, you should look deeper into analytics program like Google Analytics and track these four types of website traffic....

Jayson DeMers

Two Marketing Strategies to Boost Online Businesses in 2016

Since 2016 is just weeks away, it's time to start plotting the best types of marketing strategies to implement. Here are two marketing strategies that deserve attention in 2016....

Mike Moran

Have you started running your marketing by the numbers?

One time, many years back, I ran into a famous public speaker. The speaker had one single product that made him rich: a single speech, delivered flawlessly, over and over again for years. It may seem appealing as a way to make a living, but to me it sounded rather boring. I like moving onto new ideas, not repeating the same ones over and over. ...

Mike Moran

Do you know how to calculate your conversion rate?

I had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. What is stopping...

Todd Bailey

The Science of Digital Marketing

"There is no law except the law that there is no law", could not be more true in the digital marketing industry.  Sure, there are guidelines, best practices and policies but that isn't to say that the industry as a whole is, and will always be, a science....

Mike Moran

What does "Do It Wrong Quickly" really mean?

If you haven't read my book (I assume that's most of you), you might not be seduced by the idea of doing anything wrong. And I have noticed that there are more and more critics of this "fail fast" idea, who are starting to talk about a "cult of failure." Now, I am sure that there are folks who are embracing failure to take off the pressure or to be unaccountable or for other weird reasons. But that's not me. (I swear.)...

Mike Moran

Does Internet Marketing need a business case?

Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, which is one of those places in love with justifications for how you spend money before you drop a dime. And you can put together business cases for Internet marketing projects, but there is another way, too. In fact, I actually started the IBM search marketing program without any business case at all. You might be able to follow my lead where you work, not...

Mike Moran

Does experimental marketing require lots of customers?

Everyone knows what a great job the big boys do. Amazon, eBay--you can go down the list. All of these "born on the web" companies have massive feedback loops that allow them to experiment with small changes in their marketing, their user experience, their offers, and ten other things. Whenever they make a change, they see if more people are buying and decide whether the new way "works" or not. Amazon's CTO once told me they can change a font at breakfast and know whether it was a good idea by lunchtime. But how can you do the same thing,...

Jayson DeMers

How to Measure the Success of Your Content Marketing Campaign

According to the 2012 B2B Content Marketing: Benchmarks, Budgets and Trends report by the Content Marketing Institute, "nine out of ten Business to Business marketers are using content marketing to grow their businesses." But ask them how they are measuring the success of their content marketing efforts, and most won't have a clear answer. Here's my attempt at answering this question....

Jayson DeMers

How to Use Business Intelligence to Optimize Your Online Marketing Initiative

Business intelligence is one of the best ways companies can visualize their data, understand it, and make intelligent, informed decisions based on it. In this article, I'll discuss how business intelligence and online marketing fit together, and how to combine them to optimize your online marketing initiative....

Jayson DeMers

How to Make the Most Out of Salesforce and Adwords Third Party Solutions

Integrating Salesforce and Google Adwords combines two of the most effective tools on the market for generating and managing leads for your business. Here's a closer look at why the integration of Salesforce and Google Adwords matters, and what to do if your business was affected by this change....

Chris Warden

Your Guide to Local SEO 2013

"What is Local SEO? Why is it important? What can it do for my business?" This guide will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors....

Chris Warden

Local SEO - "Analytics and Tracking"

"What is Local SEO? How do register analytics? How do I track my traffic sources? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.......

Mike Moran

What if your boss only wants to measure brand awareness?

We've all seen that look on the face of the boss. It says, "What on earth are you talking about?" Sometimes that look is something we deserve to see, because we really don't know what we are doing, but often, it's because we just have something to say that the boss doesn't understand. Recently, a client asked me how she can wipe that look off the her CMO's face every time she starts talking about measuring Web conversions and offline conversions. Her boss waves these ideas away, saying he only wants to measure brand awareness. What can you do in...

Mike Moran

What are you optimizing your pages for?

SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you'd be right. Increasingly, however, I am finding that clients believe so fervently in SEO that they aren't actually optimizing their pages for sales. If you are falling into the trap, you'll likely regret looking so narrowly at SEO....

Jayson DeMers

The Definitive Guide to Google Analytics for SEO Professionals

Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the "new" analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts....

Mike Fleming

Keep Your Online Marketing Budget Accountable

There seems to be a new online trend.  Businesses are jumping into online campaigns and throwing money at different marketing channels because "it's the thing to do."  They set a fixed marketing budget aside for the year and that's it.  It's in stone until we talk about it again next year.  A big reason for this kind of practice is that these companies don't actually know what kind of return they're getting on their investment. ...

Mike Fleming

Building Confidence (and Profit) with Website Testing

Not testing your website is like telling your investors, shareholders, employees or other stakeholders that you already make enough profit and you'd really not like to make any more in the foreseeable future.  Crazy, right?  So, why don't marketers do it?  Typically, they don't know what to test, how to get approval, who needs to be involved and how it will affect their site.  But, it must be done or you will fail to do your job correctly - which is to provide an online environment that will optimally meet your customers needs....

Mike Fleming

Make Enough Profit? Warning: Don't Test Your Website!

Most companies don't test their sites.  Their main justification for this tends to be that they don't have the budget to take it on.  But, this is clearly a misunderstanding because free tools (like Google's Content Experiments) make it VERY cheap. When you put that together with the logic that testing is just going to help you improve conversion on your site, not doing it is costing your more than doing it. Not doing it is like telling your investors, shareholders, employees or other stakeholders that you already make enough profit and you'd really not like to make any more...

Nick Stamoulis

Why Is My Traffic Down?

"Why is my traffic down this month?" That's probably the most common question I hear from my SEO clients during our monthly progress phone calls, and it's probably the most common question any site owner asks themselves throughout their entire SEO campaign. If you're feeling the pressure to explain why visitor growth didn't actually grow one month, here are a few things to consider......

Mike Fleming

Save Time Figuring Out Site Performance Changes: Take Notes

You always hear good web analysts stressing that you can't stop your journey of finding insights for business improvement at the "what."  For example, a "what" would be "conversion rate fell by 20% last quarter compared to last year." If you stop there and bask in the doom and gloom...you're doomed (and maybe gloomed, but I don't know what that means). That fall might actually be a good thing. What?!? That's right. The answer to the question "why" will tell you if that's true or not.  Without that, you're taking stabs in the dark....

Mike Fleming

Metrics That Lie to You: Average Position (Part 2)

We're taking a look at how the "average position" metric lies to you (or more accurately, is misunderstood by you). In part one, we studied the reasons behind this and why distributions in Google Webmaster Tools is your sweet release for truly understanding your organic search position listings.Let me wrap this up by showing you how to examine distributions in your AdWords account, as well. This is really important because, if you believe campaign/ad group/keyword/ad performance equals "My click-through rate/conversion rate/cost per conversion is at an average position of 3," you're not getting the real story. Plus, an average number is...

Mike Fleming

Metrics That Lie to You: Average Position (Part 1)

I wouldn't call the "average position" metric pointless, but it's definitely lying to you.  Most people approach this metric with a natural misunderstanding. It's natural to think, "This is the average position that my organic listing or paid ad shows up at in a search for this keyword."  Sorry, but no.  How could a tool just flat out lie to you?  Well, the tool isn't lying to you.  It's your understanding of what that metric is communicating that is lying to you.  In a recent article titled, "The big lie of AdWords average position," light is shed upon this subject. ...

Mike Fleming

Under-rated Web Marketing Metric - Client/Agency Communication

For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole Web marketing team for what most of the time amounts to the cost of one (maybe two) employees.  Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge - communication. We fought with this hard for a while. We sat in meetings and brainstormed realistic ways to communicate better with clients while balancing the hours we spend doing this with formulating...

Mike Fleming

Your Analytics Tool May Be Lying to You

Let's say your site contains iphone app reviews.  Your goal for the 4th quarter of 2011 was to increase your website traffic and conversions by 8% compared to the third quarter.  The results?  +10%.  Time to do the happy dance?  Not so fast my friend!  This is a common point of failure of many site owners.  They analyze their data in the silo of their web analytics tool.  This can cause you to misjudge what is truly going on because you are lacking the context of your industry ecosystem....

Mike Fleming

Understanding the Real Story of Your Business on the Web

In the early days of the web, all interaction with a business online happened in one place - on their website.  Businesses would create content, put it on their site, and followers would come to the site and consume the new content.  Measuring success was rather easy at this point.  You simply tagged your site and one analytics tool would collect all of your data for analysis.  Of course, we know this has all changed....

Mike Fleming

Ways You Might Not Listen to Your Site's Customers

As every good website owner knows, collecting data and seeing what happens leaves out an all-important piece of the puzzle.  To truly take action on the data you've now collected, you need to know why it is the way it is...If you really want to know how to make your site experience better, you can't just look at your data.  You've got to get the voice of your customer....

Mike Moran

Google is checking your conversions -- are you?

I've talked before about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. So, the question is whether you know which keywords are driving your own revenue. How are you tracking the connection between marketing effort and spending and your actual sales? If you're an e-Commerce company, it's easy--just track the sales through to your shopping cart. But for most companies--the ones that sell offline--tracking sales...

Mike Fleming

So You Think Your Changes Will Help Your Customer? Prove It!

Two posts ago, I talked about the importance of laying a web analytics foundation for your company by measuring, valuing and analyzing the critical few visitor behaviors on your site that have an impact on your bottom line.  In my last post, I talked about the step after that.  That is to acquire the reasons the data you've collected is the way it is (the why?).  Once you've listened to why your customers couldn't complete whatever tasks they were trying to accomplish on your site, you should have a bunch of ideas on how to fix it....

Mike Fleming

Get Higher-Ups to See the Value of Your Online Efforts

It doesn't need to be said that the higher-ups mostly care about getting more of what they want to happen to actually happen.  If you can show that it is happening and that giving you more money will make it happen more, then you'll most likely get more money to make it happen more.  Getting the budget you need can seem like rocket science, but it's really not.  If may not be easy, but it is simple....

Mike Fleming

Quantifying Your Website's True Impact on Your Business

People that own companies or those in companies that make decisions on how to use a web marketing budget are shown, whether it's their fault or not, too much website data that doesn't directly relate to an impact on the bottom line.  What's wrong with this?  Only looking at visits and pageviews gives an incomplete story of how a site is truly performing for its customers and the company.  So when it's time to decide how to invest, there's nothing concrete that gives confidence in where to put money.  To combat this problem, there needs to be a fundamental mindset...

Mike Fleming

Don't Waste Time Looking at Web Data Until You Do This - Part 2

We've talked about what makes a good metric to look at for your business.  But, you have to be careful here.  There is soooo much data wrapped up in what seems at times like an endless amount of possible metrics that if you are not careful, you will catch yourself wasting your time lost at sea with no idea as to how to get back home where you belong.  By "home," I mean those critical metrics that will measure what needs to change at this specific point in time for your online efforts to improve....

Mike Fleming

Don't Waste Time Looking at Web Data Until You Do This

Your business is different than everyone else's, so why would you look at the same measurements of success as everyone else?  Everyone looks at visitors to their site, but what does that tell you about how your business is doing?...

Mike Fleming

Where You Should Invest Your Web Marketing Budget

...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor...a great tool in the hands of your reporting squirrel is useless.  A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line......

Mike Fleming

How to Have a Lifetime of Happiness on Your Website

...you need to drastically rethink what it means to use data on the web...there is a lot of data, but there are fundamental barriers to making intelligent decisions...because clickstream data is great at the what, but not at the why...it's important to know what happened, but it is even more critical to know why people do the things they do on your site...and the what else, which is perhaps the most underappreciated data on the web...your web analytics tool can report only what it can record...if you marry the what with the why and the what else, you'll have a...

Mike Moran

Will Google be your new credit card?

Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly--he wants to replace your wallet. Last month, when I talked about Google's new strategy--we do everything--I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google's ambitions.  Google wants to be the leading form of payments anywhere, not just online....

Mike Fleming

Are You Held Accountable for Your Website Decisions?

In a typical business, the highest paid person's opinion usually wins.  This does not mean that their opinion is always the most informed though.  It's just the most powerful.  The problem is that it is also the least accountable.  But, in the world of the web, there's a new sheriff in town.  Data.  This is because data (when used correctly) can provide accountability for decisions made....

Mike Fleming

Site Search Analytics - Pattern Analysis to Improve Your Site

Your site search data, the phrases your website users type into your internal site search engine, is data that is swimming with insights into helping to make satisfied customers with your web site.  If you are someone that is responsible for the performance of a site, this is most likely information that you've never looked at and may have not even known existed.  But, you're going to want to become familiar with it because it's about the best place you can go online to learn what your users want.  Read the first post in this series for why....

Mike Fleming

Site Search Analytics: What Your Customers Want...In Their Own Words

When people come to your site, it can be really hard to know why they are there.  The truth is the average conversion rate on e-commerce sites is only around 2-3%...and that's on sites that are specifically built to sell stuff.  So, what happens to the other 97%?  Why were they there?  Did they find what they were looking for?  If not, why not?  Is the content they are looking for even on your site?  If so, are they able to find it easily?...

Stoney deGeyter

You're Not an SEO Unless You Read This Post

There are hundreds of "parts" that can play a role in an effective optimization campaign. Google looks at more than 200 "signals" alone, each with varying degrees of value and necessity. Most people who start out doing SEO soon realize there is a lot to keep up with, and it's better passed on to more capable hands.

Mike Moran

How do you track phone sales from search?

Do you have a shopping cart on your Web site? For most of us, the answer is no. For the average company, phone sales are the biggest way that new customers cross over from the Web to an actual sale. The question is whether you track those sales back to the Web or not. The big guys have been doing this for a long time. They track every phone sale back to SEO, PPC, or whatever marketing tactic led to the sale. Why do they do this? Because without knowing which tactics are leading to sales, you have no idea...

Stoney deGeyter

Hurry Up and Wait: SEO is About Quick Action and Patient Results

The process of search engine marketing can be defined as a strategic game of quickly implementing strategies that will increase your site's exposure and conversion rates, while also patiently waiting for the fruits of your efforts to bear out. Sometimes you're doing one or the other, but most often you're doing both at the same time.

Mike Fleming

What's Changed? - Your Door to Website Performance Insights

Either reporting or looking at reports of your top X whatever rarely leads to insights.  Why?  They rarely change.  Ok, once in a while they do, but for the most part, your top keywords, landing pages, referrers, etc. are going to be basically the same.  This is because (for most, not all) what you're offering doesn't change.  The problem is that when you look at a report like this, you are looking at static numbers.  The key to getting insights from your website is looking at trends, or what's changed.  This opens up the doors to asking why things went...

Mike Moran

Which search metrics do you show your boss?

So many people to struggle to convince the boss of the importance of SEO, but how many focus on the metrics? Most businesspeople are numbers-oriented, looking for profit margins, sales, and other measurements to run the business. Sometimes we search marketers don't think about the business, instead trying to explain how search works or why it is important. You might find more success if you focus on the numbers that will make the boss sit up and take notice....

Mike Fleming

Dynamic Keyword Research - Don't Optimize Campaigns on Sinking Sand

Marketing on the web is demand-driven.  Searchers are looking for answers.  The best way to dominate the game is to become the best answer to their questions. This is why it's important to do dynamic keyword research instead of static keyword research.  It's also why you don't copy and paste the same ads into all of your ad groups talking about yourself and what makes you great....

Mike Fleming

Dynamic Keyword Research - Stay in Front of Your Competition

Google has this tool called Insights for Search.  At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords.  Not many insights there, right?  I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that you want to go after by search intent and volume, right?...

Mike Fleming

Web Analytics - The ROI of "Why?"

Sweet.  So, let's everybody meet at Outback for an awesome blossom with some extra awesome, right?  Not so fast my friend.  Let's add a little context to that little observation we made above....

Mike Fleming

Smart Web Business Decisions Made Easier

Here is an absolutely delightful new little (but really huge!) feature in Google Analytics that should make anyone interested in improving their web business results smile from ear to ear.  It's called Weighted Sort.The problem:You want to find out how your keywords are performing for a particular metric, say bounce rate, because you want to improve the relevance of the visitors to your site.  You jump into analytics to take a look at the Keyword Report, click on the bounce rate heading to sort bounce rates from worst to best, and you find this......

Stone Reuning

Use Site Search to Boost your Online Marketing

Today's websites are more complex than ever before. Many contain a wealth of information visitors can use to answer their questions and learn what they need to know before contacting a company or making a purchase online. But with all the information and features packed into many of today's websites, it can also be more difficult for site visitors to first of all determine whether or not a website will contain the information they need and then find it on the website. Installing a site search box can offer several advantages to help your site visitors--and also benefit your marketing...

Mike Moran

How can small businesses measure offline sales?

Often, I work with businesses trying to determine the return on investment for their online marketing. For e-commerce companies, it's not that hard. They can use their Web analytics to see how many people are coming to the site and how many actually convert by checking out. But what if you sell offline? Then it's not so easy....

Mike Moran

Are You Undervaluing Your Web Site?

When I see the same issue coming up for so many clients, it makes me think that something more is at work. My latest issue that seems to crop up with nearly every client is tracking offline sales back to Web activity. I mean, I know it isn't easy, but it's amazing how rarely I run into a client who feels able to take on the task, much less has a system in place already....

Jeff Howard

How to Avoid Bloated Performance Expectations from Google's Keyword Tool

Google's keyword research tool is an excellent resource for generating keyword ideas and also trending which keywords deliver a higher volume of searches. But, note the use of trending in the last sentence. The tool can't tell you how many website visitors you'll receive from a #1 ranking....

Manoj Jasra

Rankings, Competitors and Analytics in One

Search Engine rankings may not be as meaningful as they once were, however they still do hold some value, and if they are combined with things like competitive data and web analytics, search engine rankings can be quite useful. We have had our share of demos of search engine ranking software over the years, but the latest one from SEO Rank Monitor deserves a second look....

Jeff Howard

Santa, Bring Me this Analytics Hack for Organic SEO

Dear Santa, I've worked hard this year, I served my clients with dedication and provided value to every organization I've touched. However, I still need better tools to help justify SEO practices. Please have your best elf programmer develop this hack so the value behind SEO becomes more transparent in 2010....

Mike Moran

Are search metrics optional?

Trust me. I know the right way to do organic search marketing. I know that you start with metrics. I know that you must measure the traffic that comes to the site and see how many people convert. I've even written a couple of books that have a strong metrics focus to Internet marketing, organic search marketing in particular. But when I talk to small businesses, I am more and more wondering if search metrics are optional, at least at first....

Sage Lewis

Google Analytics Goals

Now you get 20 of them! This is yet another great improvement for a great tool....

Manoj Jasra

Web Analytics is the Foundation of Driving Strategy

In this video yours truly (Manoj Jasra) discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization.  ...

Paul Jahn

More "Goals" for Google Analytics

A few days ago in the Twittersphere, it's been mentioned that Google Analytics will soon be adding the number of "goals" to 20 (four groups of five), up from four only. For some, this may not be a big deal. For others, it's just fantastic and the possibilities are almost endless.

Eric Brown

Focus on Your Core Community

So, You have a Company Blog, are your getting the results you expected? And, what about when your company blog is NOT about your core product. Perhaps a company blog that has nothing to do with your Core Product, but everything to do with your Core Community is the best choice....

Eric Brown

Can You Manage 5000 Blogs a Day

There is a product that has launched recently, which is aimed currently at the multifamily, apartment owner/operator space, but may well also extend into additional industries, such as Travel, Hotels, Wine and the like, that is worth taking a look at. I expect that some of the readers and followers of this blog may be skeptical, but I am interested in hearing your feedback....

Manoj Jasra

Quickly Diagnosing Problems in Analytics

If your boss is anything like mine, you don't just hand over reports and call it a week/month/quarter/etc. When traffic jumps or drops, you're asked to explain not only what happened, but why it happened. For any online marketer, this means a deep dive into your data. But how do you extract meaning from the numbers quickly?...

Mack Collier

Blogging Small Businesses have 55% More Traffic, 97% More Inbound Links

A recent study by Hubspot found that among their small business customers, those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses.

Mike Moran

Best Practices in Search Are Where You Start

"Best practices" is one of those dry as dust phrases that conjures up a consultant orating at you and a dozen co-workers sitting in uncomfortable chairs, each one wishing you could go back to work. If you missed Adam Audette's interesting article entitled, "SEO 'Best Practices' Are Bunk," you should pull up a chair and follow the link to read it. (I'll wait right here.) Adam alluded to my Do It Wrong Quickly concept as a way to do things right (if that isn't an oxymoron in itself), and on the whole I think he is on the right track....

Manoj Jasra

Web Analytics Consultant Network from Yahoo!

Yahoo has just launched the Web Analytics Consultant Network (otherwise known as YWACN). The purpose of this YWACN is to help Yahoo Analytics clients get the best out of the tool as well as to help spread the gospel of YWA....

Mike Moran

Data beats opinions in any decision

I promised this week that I'd stop beating the dead horse of how many keywords to target per page, and I will keep that promise. But the divergence of opinion and the deeply-held beliefs that some of us have on this issue made me realize that I violated one of my own rules with this whole discussion. I gave you my opinion about something and then argued with people when their opinions differed. I didn't take the advice that I so routinely dispense: "Data beats opinions in any decision." Yes, that includes my opinion, too....

David Carberry

Bounce Rates and What They Mean To Your Business

Your business needs to determine why a bounce occurs, and evaluate that rate on a page by page basis and a keyword by keyword basis. You need to direct them from start to finish and provide an easy to use solution for why they entered your site in the first place....

Jennifer Laycock

Website Sales Slow? It's Time for the Mom Test

What if you built a site and all the right people showed up, but none of them bought anything? What if you looked at your traffic reports and analytics and you saw traffic streaming in in droves for all the keywords that perfectly describe what you do? What if you had killer content and tens of thousands of links, but sales were flat? What if you knew you had the best prices or the most unique offerings in town and STILL no one was buying?

Manoj Jasra

Options for 404 Error Tracking

There are many debates as to the best way to track 404 errors. The range of tools and functions range from just being able to count the 404 errors, all the way up to tracking your 404 errors, then helping you remedy the 404 errors. As always, there is never one fix that applies to all websites. The best fit for a 404 tracking tool depends on what type of site you have, how often errors occur, and whether you need a quick way to fix these 404 errors. Once you answer those questions, take a look at this list...

Manoj Jasra

Interview of Josh Katinger, Co-Creator of Errorlytics

Earlier this month I had the opportunity to catch up with Josh Katinger, Co-Creator of Errorlytics and President of Accession Media. During our chat I was able to get Josh's insight on Errorlytics and importance of monitoring your error pages....

Manoj Jasra

Web Analytics Tips & Best Practices - Holiday Contest

In late December Web Analytics World featured a holiday contest where readers were asked to submit some of their favorite analytics tips/best practices.  We received dozens of entries so I thought I would share some of my favorite submissions from our contest....

Manoj Jasra

Need Help with Google Analytics Filters?

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from....

Manoj Jasra

Google Website Optimizer: Always Be Testing

A few months ago Bryan Eisenberg and John Quarto-vonTivadar released an in-depth guide on testing using Google Website Optimizer called, "Always Be Testing." I had the opportunity to go through the book and thought that anyone could read it and quickly implement a testing framework using Google's website optimizer. I recently got the chance to interview co-author Bryan Eisenberg to get his thoughts on his motivations for writing the book and the benefits readers can get from it....

Sage Lewis

Make Yourself Untouchable!

On the surface, the story of the week appears to be about an Emetrics survey on Search Engine Watch talking about how "60% of marketing budgets remain unchanged by the economy." If you dig a little deeper though, Sage puts emphasis on a different statistic found in the survey, that 80.4% of marketers say interest in web analytics by senior management is rising. By using analytics to your full advantage, you can "make yourself untouchable," as Sage says. Use the power of numbers to prove why upper management should stretch the budget for you....

Sage Lewis

Ads and Analytics All Round

Most of our big stories this week revolve around ads and analytics. Search Engine Land talks about how Google's AdWords now integrates images into search results; the example used is products from Blue Nile. According to Yahoo!'s blog, you are now able to geotarget your Yahoo ads by country, city or zip code, and Search Engine Roundtable announces the integration of AdSense with Google Analytics. Plus, Google analytics has added new features like advanced segmentation, customer reports, motion charts and more. Check out the video for information on Microsoft's LiveSearch Webmaster Central forum and the importance of online reviews....

Manoj Jasra

More Updates to Google Analytics

Google continues its steady stream of updates to its Analytics product by unveiling numerous new features.  This time Google adds features that will be quite useful to enterprise level clients.  Google's intent was to add more flexibility into the reporting so that users have the ability to see data sliced & diced which ever they want...

Sage Lewis

Error! Error! Dead URLs!

Google gains the spotlight with the story of the week. They added a new tool under diagnostics that shows you errors for URLs in your sitemaps. Sage walks you through his Webmaster Central account, showing you how to access these errors and explaining what they mean to you and why it's important to fix them....

Manoj Jasra

Campaign and Goal Tracking from Clicky

Clicky web analytics has just released their own campaign and goal tracking. But these aren't your grandmother's campaigns and goals. No, there are two things that make their implementation very unique...

Mike Moran

Marketing Feedback Keeps Speeding Up

Those of you who know me realize that I am a big fan of feedback. The very title of my book Do It Wrong Quickly is a snarky way of saying that most of what we do is wrong, and that only by looking for feedback from customers can we realize what is wrong and what actually worked. So, I should be very excited about the announcement today of Yahoo!'s new analytics tool. And mostly, I am. But I am also starting to wonder when fast gets fast enough....

Jennifer Laycock

Yahoo! Analytics Rolling Out

Spotted a post by Michael Stebbins over at Market Motive about the roll out of Yahoo! Web Analytics to some Yahoo! store owners, developers and advertisers. While I'm still not a huge fan of analytics from the search engines, I (and most small business owners) are still pretty big fans of "free."

Diane Aull

Understanding Analytics - SBM Unleashed

Matt Bailey says analytics are fun - and by the end of his presentation, you'll not only agree, but you'll probably love analytics almost as much as Matt does. In this lively and entertaining session, you'll learn the difference between people and cows, the importance of "buckets," why ranking number one for the term "UPS" might not be all it's cracked up to be, and why you might want to avoid wearing a red shirt (at least, if you're on the Starship Enterprise and Captain Kirk is looking for volunteers to beam down to the planet below). Even better, you'll...

Manoj Jasra

Interview: VisiStat Analytics CTO

In the current economy, many Small Business, Small Enterprise, and Marketing professionals are watching their Web spend more closely than ever. I caught up with Stephen Oachs, CTO at VisiStat Inc and got his take on how important Web analytics is today for effective online advertising and direct impact on a business's bottom line....

Manoj Jasra

Become a better Analyst with these 5 Skills

If you are looking for a career in web analytics and want to establish a solid foundation of skills as a part of your overall analytics training, then I recommend adding the skills below to your tool-set to help you become a very well rounded analyst before you enter the field. Taking a course on web analytics, reading a book on web analytics or subscribing to a web analytics blog are a good start, but frankly, are not good enough by themselves....

Manoj Jasra

5 Big Issues in an Organization's Analytics Process

In organizations where priorities are constantly changing and everyone has a very tight deadline, there are many issues surrounding web analytics that can arise. I will mention some of these issues in a moment but the key to web analytics in a corporate culture is evangelizing it....

Mack Collier

How Well Do You Know Your Blog's Traffic?

Can you tell someone how many visitors your blog gets every day? Do you know how many people access your blog via a feed on a daily basis? If so, great, but that's only the surface of understanding your blog's traffic.

Manoj Jasra

Attend the Free Webinar from Google

Google is planning on offering a free webinar on July 8th covering 3 of its most useful products: Google Analytics, Google Website Optimizer and Google Webmaster Tools. This trio of tools is key to the success of any business. Analytics, Landing Page & A/B testing and website configuration for organic insight are an absolute must even if you don't use Google products....

Manoj Jasra

Measure Form Interactions with ClickTale

ClickTale has just launched a new analytics product called Form Analytics. Form Analytics reveals how visitors interact with online forms and provides recommendations that can increase form completion rates and shopping cart conversions....

Mike Moran

How Much of Your Site's Traffic Should Come from Search?

My sixteen-year-old son posed a riddle for me the other day: "How does a white beard work?" When I gave up, he revealed the answer: "A hobo." (Should I have mentioned that my son has Down Syndrome?) Anyway, if that riddle made sense to you, then you probably love to analyze the inscrutable world of search metrics....

Karri Flatla

Has the Internet Made a Believer Out of You? Maybe This Will Rock Your Religion

Let's get one thing straight: much as we like to play God, Internet marketers are not the omnipotent beings some people think we are. The Earthly truth is that we're just some really driven people with a lot of knowledge about working the web to your advantage. And most would agree that this knowledge, when put into action, is worth a few bucks. Of course, it's easier to continue believing in the omnipotent marketer. As in, if you pay someone enough money to market your business for you, then that person is accountable for your business' failure to turn a...

Manoj Jasra

Code Placement and Accuracy of Analytics

Ever wonder how your websites' data in your analytics reports would be affected based on the placement of your analytics code on the page? Eric Enge and his team at Stone Temple Consulting have begun answering this question by testing the placement of the same analytics code within the top and bottom of a web page....

Mike Moran

Book Review: Landing Page Optimization

At Search Engine Strategies in March, Tim Ash walked up to me after my speech and handed me his book. I (ashamed to say) did not know Tim and had not heard of his book before then. I leafed through it quickly and told myself, "This looks good," and promptly dumped it in my pile of books that take forever to get read. I told myself I'd eventually read it, but it took me quite a while to do so. That was a big mistake....

Ross Dunn

Free Survey Tool Fuels Marketing Insight

Over the past few days I have inexplicably come across a number of marketing tools that were new to me; I am not sure if it was by chance or a lot were just released or something. Anyway, I am still testing a few of the more promising ones but one free tool called 4Q could really help many a webmaster understand their visitors better....

Manoj Jasra

Wasting Your Time with Web Analytics

Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn't measure as well as some areas where you could potentially end up wasting time...

Manoj Jasra

Common Web Analytics Issues

Having frequently been involved with the web analytics process I have noticed some consistent issues with web analytics both from an agency and in house perspective. I am not talking about data quality or even vendor selection, I am talking about how web analytics strategically fits in within an organization....

Liana Evans

Unleashed: The Joy of Analytics by Matt Bailey (Live Blogging)

Matt Bailey from Sitelogic presents a really informational session about analytics and how data is just data unless you apply segmentation.  From page visits, to time on site, that data is useless you apply wisdom and knowledge to them....

Jennifer Laycock

YouTube Gets in on the Stats Game

If you're a marketer and you put content online...you want data. Data is what tells us our ideas our working. Data is also what tells us our ideas are falling short. It's what tells us who came, where they came from, how long they hung around and if they actually did anything during their visit. The problem data loving marketers are facing these days is how to reconcile new sources of traffic and exposure with an extreme lack of insight into how people are interacting with our content.

Jennifer Laycock

Missed the Early Bird Price on Unleashed? No Worries!

No doubt some of you looked at your calendars last week and realized you'd missed the $850 early bird price for our upcoming Small Business Marketing Unleashed conference in Houston. Don't sweat it, we've got you covered. We've spent the last six months building the perfect conference for you. We know how busy you are. Do you think we'd let you miss out on this great show just because you forget to set an alert on your calendar?

Matt Bailey

Three Recession Proof Tactics You Can't Afford to Miss

SEO, Usability, and Analytics are the best investment that you can make for your online business. In fact, dollar for dollar, these recession proof tactics should result in some of the best ROI you'll see from your web site. If you're still on the fence when it comes to investing in any of these three areas, you could be missing out on a wide-open opportunity to get the most out of your website.

Manoj Jasra

20 Resources For Google Analytics

Google Analytics has quickly become one of the most popular analytics software available, additionally there are numerous resources available which deal with configuration, implementation, analysis, and reporting. Below I have compiled some of the most useful resources for Google Analytics related strategies....

Sage Lewis

Video: Google's Subscribed Link Feature and Webmaster Tools Gadget

Sage packs this video full of everything from a new gadget on Google’s Webmaster Tools to a free website service provided by Google Sites, which was formerly the Jot Spot. Matt Cutts also gets air time this week for his article on subscribed links and how to use them, and the Harvard Business Review notices how the Internet-originated peer to peer (or P2P) business approach is influencing other societal structures, like banking....

Sage Lewis

Video: Search Engine Guide Gets Props and SEO Stays Hot

Sage gives a thumbs up to Search Engine Guide for the site redesign! Search engine optimization continues to gain popularity according to Marketing Sherpa's latest survey; it's low cost and high return keep SEO as one of the best online tactics for budget plans. Danny Sullivan's site Search Engine Land confirms Yahoo's layoffs, and Google emails its customers so they know to link their AdWords account with their Analytics to ensure accurate results....

Mack Collier

The Art of Creating a Post That Draws Traffic and Links to Your Blog

Most, if not every blogger, wants to write posts that are popular with their readers, and other bloggers. And while there are no foolproof ways to guarantee that others will be interested in what you write, there are several things you can do to greatly improve your chances that others will talk about, and link to your posts.

Sage Lewis

Video: And the Award Goes to. . . Analytics and Rand Fishkin

Analytics are everywhere this week with the release of Google's Urchin 6.0 and the entry of analytics player Crazy Egg. Urchin 6.0 is expensive for the average user at $2,995 after beta and geared more towards large companies that are protective of their analytics data; Crazy Egg offers some standard features but is trying to capitalize on their "visualize your visitors" approach, in which their Heat Map allows you to see where people are clicking on your site. Last but definitely not least, are the SEMMY Awards, where Rand Fishkin walks away with the big win for his SEO article, "Search Engine Rankings Factors 2.0."

Mack Collier

How I Increased My Blog's Subscriber Count By Over 1000% In Less Than a Year

One of the most common questions I hear from bloggers and businesses that blog, is 'How can I grow my blog's traffic?' This is a valid question, but bloggers shouldn't forget to focus on their blog's subscribers as well. Over the last year, I have seen first-hand what can happen when you focus on growing your blog's subscriber count.

Manoj Jasra

Search Engines, Wii, Gift Cards Top Holiday Shopping

Hitwise has just released their 2007 holiday report. Heather Dougherty, Research Director at Hitwise and author of the report does a great job covering the retail trends, traffic sources, uses of Social Networking/Email/Search, and the key findings. Below is a summary of the report....

Manoj Jasra

Top Web Analytics Posts of 2007

Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular posts of 2007.  His list includes posts from 6 different authorities in the Web Analytics industry including: Occam's Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics....

Sage Lewis

Video: Search Engine Guide - Thursday, December 20

Google toolbar version 5 is out. Flickr offering stats to pro users. Only 47% of Internet users check their Google reputation.

Stoney deGeyter

8 Items Every Shopper Needs In Their Shopping Cart

Customers who, by all means, appear to be ready to make a purchase are often found abandoning their shopping carts before they complete their online transaction. In many cases this is part of the normal online shopping experience as the shopping cart is just used as a place to collect items of interest but which the user has no real intent to purchase. But all too often it is a failure of the shopping cart page itself that leads visitors to abandon their items which they do, in fact, wish to have.

Jennifer Laycock

Is That Picture Worth a Thousand Views?

Barry over at Search Engine Land reports Flickr has launched stats for Flickr Pro account holders. As a Flickr lover, I was pretty pumped to read this news. One of the most frustrating things about using Flickr for someone who lives and breathes marketing was the lack of access to traffic stats. I must not have been the only person who felt this way because Flickr has finally delivered a fairly nice statistics report to their users.

Manoj Jasra

Googe Up, Yahoo and MSN Down in October

comScore recently released its Search Engine rankings for the month of October 2007 in the US and the results favor Google which is up 1.5% from last month.  Both Microsoft and Yahoo showed decreases in search market share while ASK held steady at 4.7%....

Manoj Jasra

Google Updates Feed Subscriber Calculation

Today at the Google Blog, Mihai Parparita discussed the new way Google will be calculating feed subscribers.  This was in response to many people noticing huge fluctations in their RSS subscribers counts.  Mihai says there is a difference between how subscribers are calculated at Google compared to FeedBurner. ...

Jennifer Laycock

Google is the Most Popular Search Engine in the World

According to new numbers from a global search survey conducted by comScore, Google is the most popular search engine in the world. In fact, Google handles roughly 60% of world wide search. (37 billion) That number is even higher than the 50% of searches it handles here in the United States. The study looked at global numbers for other engines as well and listed Yahoo (8.5 billion), Baidu (3.3 billion), Microsoft (2.2 billion) and NHN (2 billion) as rounding out the top five.

Jennifer Laycock

You Get What You Pay for With Analytics

Pretty much everyone loves to get something for nothing, especially when it's something you're used to paying for. That's probably why Google Analytics has gotten so popular with both SEOs and small business owners. After all, why pay hundreds or thousands of dollars for analytics programs when Google Analytic seems to give you everything you need. There are a few reasons, actually. Eric Lander explains why he thinks you should avoid Google Analytics over at Search Engine Journal.

Jennifer Laycock

You Get What You Pay for With Analytics

Pretty much everyone loves to get something for nothing, especially when it's something you're used to paying for. That's probably why Google Analytics has gotten so popular with both SEOs and small business owners. After all, why pay hundreds or thousands of dollars for analytics programs when Google Analytic seems to give you everything you need. There are a few reasons, actually. Eric Lander explains why he thinks you should avoid Google Analytics over at Search Engine Journal.

Manoj Jasra

Smarter Email Marketing

What if you had the ability to launch a smarter email campaign which allowed you to determine the level of your subscribers' engagement down to individual conversions? This is essentially what ClickTracks and Lyris have done by integrating Lyris' email management platform with ClickTracks' analytics product....

Manoj Jasra

Implementing Analytics: Do Not Forget the Small Stuff

The web analytics implementation process can often be a long and grueling process which includes numerous resources and environments. When you're trying to focus on items such as accurately trying to integrate with a CMS or ecommerce solutions, forgetting the little things can often occur. Here are a few items worth double checking before you declare the implementation 100% complete......

Manoj Jasra

Google's Gmail A/B Test Over?

In mid July we mentioned that Google's Gmail was doing some A/B testing to help drive more Gmail registrations. During the test we noticed at least 5 or 6 different types of messaging to help lure new users to sign up. The messaging include phrases such as "Start Fresh," "Sign up for Gmail," "Pick a Name," etc...However we believe the test must be pretty close to completion as we have noticed "Pick a Name" with a dark blue background appearing fairly consistently....

Manoj Jasra

WebTrends Marketing Lab 2 Insight

Recently I connected with WebTrends' Director of Product Marketing Matt Langie in order to get some more insight on version 2 of their Marketing Lab product. In the latest version, WebTrends introduced two new additions, WebTrends Score and WebTrends Visitor Intelligence. WebTrends Score allows you to assign a score to different visitor interactions on your site and WebTrends Visitor Intelligence takes the 'engagement score' (as well as visitor behavior) and allows you to deliver customized website experiences to your visitors. Here's how it went.......

Manoj Jasra

Top 10 Web Analytics Blogs - July 2007

Google's Analytics Evangelist, Avinash Kaushik, has just published his quarterly update for the top ten Web Analytics Blogs. Avinash uses Feed Subscribers and Technorati rankings in order to rank the Web Analytics blogs appropriately....

Manoj Jasra

And the Winner is...StatCounter

Aodhan Cullen, CEO of web analytics provider, StatCounter has taken home the prize of Europe's top Entrepreneur under the age of 25. The young StatCounter CEO edged out other leaders from companies such as JT International and Amsterdam's Wakoopa....

Manoj Jasra

Google Using A/B Testing with Gmail Sign-ups

Considering Google uses A/B testing to optimize the performance of their pages, shouldn't all site owners do the same? If you haven't noticed, Google's Gmail home page has been running a small A/B test to help promote new Gmail sign-ups. In Google's case, they are running an A/B/C/D/E test....

Diane Aull

Don't Waste Time Solving the Wrong Problem

So your web sales are down. What could be the problem? Or is there really a problem at all? I don't know which is worse - wasting time trying to solve the wrong problem, or wasting time trying to solve a non-existent problem. Fortunately, there's a solution at hand, and best of all, it's free!...

Manoj Jasra

5 Reasons to Incorporate Eye Tracking into your SEM Strategy

If you're looking for a great way to pinpoint conversion issues or test landing pages then consider Eye Tracking. Here are 5 reasons why you should incorporate Eye Tracking into your search marketing strategy....

Manoj Jasra

VisiStat Analytics Busy with Enhancements in June

Analytics provider, VisiStat, has been busy improving its web analytics software with enhancements over the last month. If you haven't used VisiStat before, I actually compared it against Google Analytics late last year....

Stoney deGeyter

Cookie Crumblers Corrupt Conclusive Counts

Have you ever been suspicious that your traffic stats are overinflated? Well, you should be, especially if you use cookies to track user analytical data. According to a new press release by comScore cookie-based counting overstates the size of a web site's audience....

Stoney deGeyter

Google Provides (Almost) Accurate Backlink Information

Google Webmaster Central has just releases a tool that allows you to check your site's backlinks. Hows that different from the link: operator? Well, this one actually works!...

Stoney deGeyter

2006 Internet Growth Trends

According to recent press release by ComScore, overall internet usage increased 10% from Dec. '05 to '06. Also includes information on top web destinations and category growth trends....

Manoj Jasra

Measuring Visitor Engagement and Behavior

When visitors arrive on your website, what are they doing? Is it what you want or expect them to do; or are they aimlessly wandering around and not finding what they came in looking? Are your potential customers abandoning your site just seconds after their arrival? If you are puzzled because you don't know what visitors are doing, or why, then how can you ever create a decent strategy to offer your visitors a better experience on your website?...

Manoj Jasra

Web Analytics Comparison ? Google vs. VisiStat

VisiStat has now been collecting data on my blog for about a month and a half and I thought, rather than simply talk about VisiStat's product features and its pros & cons, it would be better to compare it to another reputable product in the industry: Google Analytics....

Manoj Jasra

Analytics Analysis For Search Marketers

Having analytics in place is just half of the solution, actually using them and tailoring them to provide solid information and reasoning is what separates those on the leading edge from those on the bleeding edge....

Manoj Jasra

Analytics: You Can't Afford NOT to Track

There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesnt seem to realize is the immense insight and knowledge they are missing out on by waiting....

Manoj Jasra

Overrated Metrics

There has always been a certain buzz in the online marketing industry regarding metrics; namely, which metrics to measure and how to accurately track them? I find, more and more that many business owners are sometimes paying attention to metrics that make their business look appealing from an image perspective, rather than to metrics which actually show value to the bottom line....

Jim Hedger

Google Analytics :: Branding and Packaging Results

Google will be receiving a wealth of consumer and marketing information from sites using the software, information that will be incorporated into Google's understanding of how users travel through sites found in its index. That kind of information is worth its weight in Google shares....

Matt Bailey

Keyword Strategies - The Long Tail

In most cases, the top 10 terms provide a lot of traffic, but not nearly as much as the total terms after the top 10 or 20 most popular. Add up the terms that refer 1-3 visits during the month, and chances are, they will add up to more total visitors than the top terms....