Andrew is the Director of Search Engine Optimization Operations for a market leading company. Since the Fall of 2001, Andrew has served as the moderator of the Search Engine Promotion forum within Webmasterworld.com - a leading online community of web professionals. Andrew's articles appear regularly on informative sites including Search Engine Guide, SEO Today, SitePoint and others.
Many people are becoming more and more knowledgeable of SEO, but do not know what the process entails and what they should expect for results....
If a new website project was placed before you, and it was your decision whether or not to launch the site before it had been properly optimized for the search engines, what would your decision be? Would you launch the site, or would you wait?...
One of the easiest ways to spot a phony search engine optimization company is by their wild claims....
Is branding and positioning limited to the offline world, where it can be accomplished through a television or direct mail campaign? Certainly not. So, How can search engine optimization and marketing play an integral role in our efforts to brand our products and services, and position our company? Andrew Gerhart discusses how the search engines and Internet can help our marketing efforts and increase sales, visibility, branding, and more....
Search engine submissions are an important part of any search engine optimization campaign, yet many webmasters and search engine optimization professionals (SEOPs) are not aware of the correct way to submit your website to the search engines. Andrew Gerhart takes a look at the correct submission process to the free and paid major search engines and directories, how long they will take to list your website, and more....
It is not a mystery that PageRank has a fairly large role in Google's ranking, but how much weight? Are there other variables that outweigh PageRank? Andrew Gerhart discusses how much weight is given to PageRank, if PageRank alone is enough to rank, and more....
To have your website included in the Google database, or have your site's updates reflected in the database as soon as possible, you need to do some planning and preparing so that you can catch Googlebot at the correct position in the cycle....
We have known that at some point late in the summer of 2002, Google's search and Adwords results would appear on AOL, and as of Tuesday, July 23, 2002, the SEO world was given a sneak preview. While this appears to only be a test version of the new system, it gives some insight into this huge deal that is definitely going to open doors for some, and close doors for others....
Keywords are the most important part of your search engine optimization campaign. How will you know if you are targeting the right keywords if you don't research them, refine them, and more importantly, test the keywords and keyword market?...
A few of the variables that will determine the rate of success for your marketing campaign are: CPM, testability, reach, segmentation and selectivity, start-up time, start-up cost, personalization, quality and delivery, conversion rates, and response rates. We will examine these marketing variables and how they pertain to search engine optimization....
While Google does produce the highest amount of referrals for most search engine optimization campaigns, there are a number of other search engines, directories, and portals that can and should play an integral role in your campaign....
The search engine landscape is evolving again. The number of important sources of traffic is becoming smaller. But is the job of an SEO easier? Lets take a quick look at some recent industry shake-ups....
One of the most common misconceptions and recurring obstacles that search engine optimization professionals need to deal with is clients wanting guarantees. Andrew Gerhart discusses the topic of search engine optimization guarantees, the negative effect they have on the SEO industry, who is offering them, what the guarantee really offers, and the solution to the problem....
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