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Traffick - The Guide to Portals.
© 2000 Traffick.com.


Top 10 Search Engines - Unique Visitors and Reach%
Sites Categorized by Traffick
Source: Media Metrix April 2000
Home/Work, Persons 2+

Media Metrix, the global provider of Internet statistics, has released the top 10 search engines for April 2000. See below for Traffick's commentary on this month's numbers.

Site
Unique Visitors (000s)
Digital Reach %
1 YAHOO.COM*
47,768
61.3
2 LYCOS.COM*
27,181
34.9
3 GO.COM
20,489
26.3
4 EXCITE*
18,217
23.4
5 ALTAVISTA SEARCH SERVICES*
12,912
16.6
6 SNAP.COM SEARCH & SERVICES*
10,894
14.0
7 LOOKSMART.COM
9,481
12.2
8 ABOUT.COM
9,306
11.9
9 ASKJEEVES.COM
9,063
11.6
10 IWON.COM
7,608
9.8

TRAFFICK ANALYSIS

  • iwon.com, owned by CBS-Viacom is going to take more than a few observers by surprise. But over the long haul, will people continue to be swayed by a prize incentive?

  • About.com continues to steam ahead as a leading destination for users searching for topical information. Rumblings we are hearing suggest that a move above the #8 spot is definitely in the cards.

  • Excite is enjoying a healthy contribution of page views from Blue Mountain greeting cards. Excite has some real choices to make about its future.

Media Metrix Definitions:
* Represents an aggregation of commonly owned/branded domain names.

Unique Visitors:  The estimated number of total users who visited the Web site once in the given month.  All Unique Visitors are unduplicated (only counted once). 

Sample Size: More than 50,000 individuals throughout the U.S.participate in the Media Metrix sample. 

Reach %:  The percentage of projected individuals within a designateddemographic or market break category that accessed the Web content of a specific site or category among the total number of projected individuals using the web during the month.

 

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