|
|
Top
10 Search Engines - Unique Visitors and Unique Pages
Sites Categorized by Traffick
Source:
Media Metrix April 2000
Home/Work, Persons 2+
Media Metrix,
the global provider of Internet statistics, has released the top
10 search engines for April 2000. See below for Traffick's commentary
on this month's numbers.
| Site |
Unique
Visitors (000s)
|
Ave.
Unique Pages
|
| YAHOO.COM* |
47,768 |
74.5 |
| LYCOS.COM* |
27,181 |
14.5 |
| GO.COM |
20,489 |
29.1 |
| EXCITE* |
18,217 |
39.3 |
| ALTAVISTA
SEARCH SERVICES* |
12,912 |
15.2 |
| SNAP.COM
SEARCH & SERVICES* |
10,894 |
12.6 |
| LOOKSMART.COM |
9,481 |
8.0 |
| ABOUT.COM |
9,306 |
8.3 |
| ASKJEEVES.COM |
9,063 |
11.9 |
| IWON.COM |
7,608 |
92.2 |
|
|
|
TRAFFICK
ANALYSIS
- These
numbers clearly show that Yahoo! is a true portal, offering
users many services and keeping them involved with Yahoo! for
an extended period of time.
- Iwon.com
is a big surprise, leading the pack with 92.2 page views per unique
user per month. One presumes that the high number of page views
here is related to the playing of various contests and checking
on one's results?
- The
low result for About.com is likely a concern to the company,
but a marketing campaign and a massive site reorganization may
have a significant impact on the number of page views per user
in future reports.
- Excite
shows somewhat surprising strength. Does some of the user loyalty
have to do with the Blue Mountain greeting cards?
- Lycos
continues to show weakness. Analysts have long been aware that
it is not a very integrated portal, but rather a "multi-brand
holding company." Company management always had the audacity
to claim this as a strength. Perhaps, but if I want to read Wired
News but hate Lycos' email, I might use Hotmail and eventually
forget to read Wired News.
- Finally,
Looksmart's low number shows that while it may be a good
directory, it is ONLY a directory, which makes it a markedly different
company from Yahoo, the true portal.
Media
Metrix Definitions:
* Represents an aggregation of commonly owned/branded domain names.
Unique
Visitors: The estimated number of total users who visited
the Web site once in the given month. All Unique Visitors are
unduplicated (only counted once).
Sample
Size: More than 50,000 individuals throughout the U.S.participate
in the Media Metrix sample.
Average
Unique Pages per Visitor in a Month:
The average of the sum of the number of Unique Pages viewed
per day over the course of the month by those persons visiting
a specific Web site or category, channel or application.
|
..........
Can you afford
not to know this stuff?
Sign
up for the weekly Traffick Newsletter
and stay informed!
|
|
|
| Traffick Weekly
|
|
Are you the smartest Internet expert on the block? If not, you haven't been reading the Traffick Weekly!
The Traffick Weekly Newsletter is the fastest way to keep on top of key Internet trends. It offers a wide ranges of sources, and is edited to focus only on what you need. Enter your e-mail below to subscribe now, or read on to find out why the Traffick Weekly is a must-read!
|
| Traffick Monthly
|
|
Stay up to date on the topics that are important to you. Subscribe to the monthly Traffick newsletter by entering your e-mail address below and clicking Join!
The monthly offers exclusive content and links to resources that you won't find anywhere else. Traffick is an Editor's Choice of Topica!
|
| Portal Builders
|
|
Are you responsible for a portal project? Does your company provide portal building solutions? Just interested in issues related to building a portal? This discussion list will facilitate ongoing interaction amongst the community of professionals who are responsible for building portals.
Don't reinvent the wheel! Become acquainted with best practices by tapping into this valuable B2B resource. Portal solutions providers: you are welcome to introduce your company to the list. Others: please post your questions and comments to the list.
|
|
