|
Contact:
Mary Helen Trent
(212) 515-8737
mtrent@mmxi.com
Catherine Yao
(212) 515-8759
cyao@mmxi.com
MEDIA METRIX
RELEASES U.S. TOP 50 WEB AND DIGITAL MEDIA PROPERTIES FOR JUNE 2000
& REVEALS NUMBER ONE WEB SITES WITHIN NEW CATEGORIES
Media
Metrix introduces new 29 category and 63 sub-category monthly Web
& Digital Media measurement results
Cool Savings.com breaks into the Media Metrix Top 50 for the first
time this year
Financial services companies dominate top online advertisers
in June; Automotive industry revs up online advertising during busy
summer travel months
New York,
NY, July 24, 2000 - Media Metrix (NASDAQ: MMXI), the leader
and pioneer in Internet and Digital Media measurement worldwide,
today released the top 50 Web and Digital Media properties for June
2000 and the top 25 online advertisers. Media Metrix also released,
for the first time, its new categorization structure, encompassing
29 new categories and 63 new sub-categories.
Among the company’s
new categories are business-to-business with Vicinity.com as the
leading site; a Gay/Lesbian Community category where Gay.com ranks
number one; Kids’ Entertainment with Disney Online in first place.
Familiar brands such as E*Trade, Amazon, eBay, Monster.com and Hotmail.com,
all topped their respective categories as well.
Top
50 Digital Media/Web Properties
At Home & At Work Combined in the United States
June
2000 Measurement Period (6/1/00 through 6/30/00)
|
|
Rank
|
Top
Web & Digital Media Properties
|
Unique
Visitors (000)
|
|
|
All
Digital Media
|
78,854
|
|
1
|
AOL
Network* - Proprietary & WWW
|
59,124
|
|
2
|
Microsoft
Sites*
|
49,834
|
|
3
|
Yahoo
Sites*
|
48,421
|
|
4
|
Lycos*
|
31,286
|
|
5
|
Excite@Home*
|
27,118
|
|
6
|
Go
Network*
|
21,907
|
|
7
|
About.com
Sites*
|
16,449
|
|
8
|
AltaVista
Network*
|
15,561
|
|
9
|
NBC
Internet*
|
15,279
|
|
10
|
Amazon*
|
15,022
|
|
11
|
Time
Warner Online*
|
14,646
|
|
12
|
Real.com
Network*
|
13,886
|
|
13
|
Go2Net
Network*
|
12,398
|
|
14
|
eBay*
|
12,242
|
|
15
|
Ask
Jeeves*
|
11,838
|
|
16
|
Viacom
Online*
|
11,756
|
|
17
|
LookSmart*
|
11,651
|
|
18
|
eUniverse
Network*
|
11,291
|
|
19
|
CNET
Networks*
|
10,215
|
|
20
|
ZDNet
Sites*
|
9,637
|
|
21
|
IWON.COM
|
8,461
|
|
22
|
JUNO/JUNO.COM
|
8,057
|
|
23
|
Infospace
Impressions*
|
7,880
|
|
24
|
GoTo*
|
7,847
|
|
25
|
Earthlink*
|
7,835
|
|
26
|
Snowball*
|
7,241
|
|
27
|
FortuneCity
Network*
|
7,196
|
|
28
|
American
Greetings*
|
7,179
|
|
29
|
The
Weather Channel*
|
7,172
|
|
30
|
CitySearch-TicketMaster
Online*
|
7,158
|
|
31
|
AT&T
Web Sites*
|
7,088
|
|
32
|
Network
Commerce Inc.*
|
7,055
|
|
33
|
iVillage.com:
The Women’s Network*
|
6,615
|
|
34
|
Travelocity*
|
6,584
|
|
35
|
The
Women.com Networks*
|
6,117
|
|
36
|
FREELOTTO.COM
|
5,890
|
|
37
|
News
Corp. Online*
|
5,834
|
|
38
|
The
Uproar Network*
|
5,785
|
|
39
|
MAPQUEST.COM
|
5,669
|
|
40
|
LIFEMINDERS.COM
|
5,497
|
|
41
|
MyPoints
Sites*
|
5,424
|
|
42
|
OnHealth*
|
5,399
|
|
43
|
COOLSAVINGS.COM
|
5,253
|
|
44
|
Promotions.com
Sites*
|
5,207
|
|
45
|
Priceline*
|
5,147
|
|
46
|
Homestead
Sites*
|
5,002
|
|
47
|
Shockwave*
|
4,955
|
|
48
|
PASSTHISON.COM
|
4,926
|
|
49
|
Flipside
Sites*
|
4,849
|
|
50
|
SONY
ONLINE*
|
4,732
|
Coolsavings.com,
a site that that provides free shopping coupons in exchange for
user registration and personal information, was among the Media
Metrix Top 50 for the first time this year. Meanwhile, in anticipation
of heavy summer traveling, the automotive industry increased its
advertising by 37 percent in June, according to AdRelevance, Media
Metrix’ online ad-tracking division.
|
Top
U.S. Web Sites within new Media Metrix categories/sub-categories
SELECTIONS FROM NEW CATEGORY STRUCTURE
Home/Work Combined - June 2000
|
|
Category
·
Sub-category
|
Top
Web Sites within Category
|
Unique
Visitors (000)
|
|
Auction |
eBay.com
|
12,210
|
|
Automotive
|
|
|
|
·
Resources
|
Kbb.com
|
2,723
|
|
·
Manufacturer
|
Chevrolet.com
|
887
|
|
Business-to-Business |
Vicinity.com
|
2,094
|
|
Business/Finance |
|
|
|
·
Banking
|
Wellsfargo.com
|
1,806
|
|
·
Insurance
|
Insweb.com
|
712
|
|
·
Online Trading
|
Etrade.com
|
2,213
|
|
·
Personal Finance
|
NextCard.com
|
3,673
|
|
Careers |
Monster.com
|
4,321
|
|
Community |
iVillage
Sites
|
6,125
|
|
·
Family
|
Myfamily.com
|
1,847
|
|
·
Gay/Lesbian
|
Gay.com
|
474
|
|
Directories/Resources |
Infospace.com
|
7,849
|
|
·
Maps
|
Mapquest.com
|
5,669
|
|
·
Classifieds
|
Cars.com
|
1,620
|
|
·
Shipping
|
UPS.com
|
2,986
|
|
Entertainment
|
|
|
|
·
News
|
Eonline.com
|
3,204
|
|
·
Movies
|
Moviefone.com
|
1,730
|
|
·
Music
|
Windowsmedia.com
|
4,729
|
|
·
Games
|
Speedyclick.com
|
6,159
|
|
·
Kids
|
Disney
Online
|
7,040
|
|
·
Multimedia
|
Real.com
|
12,786
|
|
Health |
Onhealth.com
|
5,269
|
|
Hobbies/Lifestyle |
Ourhouse.com
|
2,309
|
|
·
Genealogy
|
Ancestry.com
|
1,488
|
|
·
Food
|
Foodtv.com
|
1,147
|
|
ISP |
Earthlink.net
|
4,974
|
|
News/Information
|
MSNBC.com
|
8,732
|
|
·
Weather
|
Weather.com
|
7,172
|
|
Portals |
Yahoo.com
|
47,747
|
|
Real
Estate
|
Realtor.com
|
2,172
|
|
Retail
|
Amazon.com
|
14,190
|
|
·
Apparel
|
Victoriassecret.com
|
1,225
|
|
·
Computers
|
Mcafee.com
|
3,270
|
|
·
Consumer Electronics
|
Getplugged.com
|
1,446
|
|
·
Consumer Goods
|
Freeshop.com
|
3,768
|
|
·
Department Stores
|
Jcpenney.com
|
1,781
|
|
·
Toys
|
Etoys.com
|
1,654
|
|
Services |
|
|
| ·
Discussion/Chat |
ICQ.com
|
4,269
|
|
·
E-Mail
|
Hotmail.com
|
20,230
|
|
Search/Navigation
|
AltaVista
Search Services
|
13,959
|
|
Travel
|
Expedia.com
Travel
|
8,084
|
Definitions
for Media Metrix Top 50 Digital Media/Web Properties List:
*
- Represents an aggregation of commonly owned/branded domain
names.
Digital
Media: includes users of the World Wide Web, proprietary
online services, and/or other ad-supported digital applications
such as e-mail services and CD ROM.
Top
50 Digital Media & Web Properties: The top
50 Digital Media & Web properties
are
based on unduplicated audience reach, also known as unique visitors.
Digital
Media & Web Properties: include the largest single brands
as well as consolidations of multiple domains that fall under
one brand or common ownership.
Unique
Visitors: The actual number of total users who visited the
reported Web site or online property at least once in the given
month. All Unique Visitors are unduplicated (only counted once)
and are in thousands.
About
Media Metrix
Media
Metrix, Inc., with over 800 clients, is the leader and pioneer
in Internet and Digital Media measurement and the industry’s source
for the most comprehensive, reliable, and timely audience ratings,
e-commerce, advertising and technology measurement services.
Media Metrix’ AdRelevance division, through its superior ad tracking
technology, provides clients the most comprehensive data on where,
when, how and how much Web marketers and their competition are
advertising online.
Media
Metrix has worldwide majority-owned operations through partnerships
with media and market research leaders around the world. Media
Metrix’ European division, known as MMXI Europe, operates in France,
Germany, Sweden and the United Kingdom. Media Metrix also operates
in Australia, Canada, Japan, Latin America and the United States.
The Company provides advertising agencies, media companies, e-commerce
marketers, financial services and technology companies with the
most comprehensive coverage of all digital media (including more
than 21,000 Web sites and online properties). Media Metrix utilizes
its patented, superior operating-system metering methodology to
track Internet and Digital Media audience usage behavior in real-time
- click-by-click, page-by-page, minute-by-minute. Media Metrix
has a sample of more than 100,000 people under measurement worldwide,
yielding monthly, weekly, and daily data collection and reporting.
Please visit us at www.mediametrix.com
for more information.
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