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Traffick - The Guide to Portals.
© 2000 Traffick.com.


Contact:

Mary Helen Trent
(212) 515-8737
mtrent@mmxi.com

Catherine Yao
(212) 515-8759
cyao@mmxi.com

MEDIA METRIX RELEASES U.S. TOP 50 WEB AND DIGITAL MEDIA PROPERTIES FOR JUNE 2000 & REVEALS NUMBER ONE WEB SITES WITHIN NEW CATEGORIES

Media Metrix introduces new 29 category and 63 sub-category monthly Web & Digital Media measurement results
Cool Savings.com breaks into the Media Metrix Top 50 for the first time this year

Financial services companies dominate top online advertisers in June; Automotive industry revs up online advertising during busy summer travel months

New York, NY, July 24, 2000 - Media Metrix (NASDAQ: MMXI), the leader and pioneer in Internet and Digital Media measurement worldwide, today released the top 50 Web and Digital Media properties for June 2000 and the top 25 online advertisers. Media Metrix also released, for the first time, its new categorization structure, encompassing 29 new categories and 63 new sub-categories.

Among the company’s new categories are business-to-business with Vicinity.com as the leading site; a Gay/Lesbian Community category where Gay.com ranks number one; Kids’ Entertainment with Disney Online in first place. Familiar brands such as E*Trade, Amazon, eBay, Monster.com and Hotmail.com, all topped their respective categories as well.

Top 50 Digital Media/Web Properties
At Home & At Work Combined in the United States

June 2000 Measurement Period (6/1/00 through 6/30/00)

Rank

Top Web & Digital Media Properties

Unique Visitors (000)

All Digital Media

78,854

1

AOL Network* - Proprietary & WWW

59,124

2

Microsoft Sites*

49,834

3

Yahoo Sites*

48,421

4

Lycos*

31,286

5

Excite@Home*

27,118

6

Go Network*

21,907

7

About.com Sites*

16,449

8

AltaVista Network*

15,561

9

NBC Internet*

15,279

10

Amazon*

15,022

11

Time Warner Online*

14,646

12

Real.com Network*

13,886

13

Go2Net Network*

12,398

14

eBay*

12,242

15

Ask Jeeves*

11,838

16

Viacom Online*

11,756

17

LookSmart*

11,651

18

eUniverse Network*

11,291

19

CNET Networks*

10,215

20

ZDNet Sites*

9,637

21

IWON.COM

8,461

22

JUNO/JUNO.COM

8,057

23

Infospace Impressions*

7,880

24

GoTo*

7,847

25

Earthlink*

7,835

26

Snowball*

7,241

27

FortuneCity Network*

7,196

28

American Greetings*

7,179

29

The Weather Channel*

7,172

30

CitySearch-TicketMaster Online*

7,158

31

AT&T Web Sites*

7,088

32

Network Commerce Inc.*

7,055

33

iVillage.com: The Women’s Network*

6,615

34

Travelocity*

6,584

35

The Women.com Networks*

6,117

36

FREELOTTO.COM

5,890

37

News Corp. Online*

5,834

38

The Uproar Network*

5,785

39

MAPQUEST.COM

5,669

40

LIFEMINDERS.COM

5,497

41

MyPoints Sites*

5,424

42

OnHealth*

5,399

43

COOLSAVINGS.COM

5,253

44

Promotions.com Sites*

5,207

45

Priceline*

5,147

46

Homestead Sites*

5,002

47

Shockwave*

4,955

48

PASSTHISON.COM

4,926

49

Flipside Sites*

4,849

50

SONY ONLINE*

4,732

 

Coolsavings.com, a site that that provides free shopping coupons in exchange for user registration and personal information, was among the Media Metrix Top 50 for the first time this year. Meanwhile, in anticipation of heavy summer traveling, the automotive industry increased its advertising by 37 percent in June, according to AdRelevance, Media Metrix’ online ad-tracking division.

Top U.S. Web Sites within new Media Metrix categories/sub-categories
SELECTIONS FROM NEW CATEGORY STRUCTURE
Home/Work Combined - June 2000

Category

· Sub-category

Top Web Sites within Category

Unique Visitors (000)

Auction

eBay.com

12,210

Automotive

· Resources

Kbb.com

2,723

· Manufacturer

Chevrolet.com

887

Business-to-Business

Vicinity.com

2,094

Business/Finance

· Banking

Wellsfargo.com

1,806

· Insurance

Insweb.com

712

· Online Trading

Etrade.com

2,213

· Personal Finance

NextCard.com

3,673

Careers

Monster.com

4,321

Community

iVillage Sites

6,125

· Family

Myfamily.com

1,847

· Gay/Lesbian

Gay.com

474

Directories/Resources

Infospace.com

7,849

· Maps

Mapquest.com

5,669

· Classifieds

Cars.com

1,620

· Shipping

UPS.com

2,986

Entertainment

· News

Eonline.com

3,204

· Movies

Moviefone.com

1,730

· Music

Windowsmedia.com

4,729

· Games

Speedyclick.com

6,159

· Kids

Disney Online

7,040

· Multimedia

Real.com

12,786

Health

Onhealth.com

5,269

Hobbies/Lifestyle

Ourhouse.com

2,309

· Genealogy

Ancestry.com

1,488

· Food

Foodtv.com

1,147

ISP

Earthlink.net

4,974

News/Information

MSNBC.com

8,732

· Weather

Weather.com

7,172

Portals

Yahoo.com

47,747

Real Estate

Realtor.com

2,172

Retail

Amazon.com

14,190

· Apparel

Victoriassecret.com

1,225

· Computers

Mcafee.com

3,270

· Consumer Electronics

Getplugged.com

1,446

· Consumer Goods

Freeshop.com

3,768

· Department Stores

Jcpenney.com

1,781

· Toys

Etoys.com

1,654

Services

· Discussion/Chat

ICQ.com

4,269

· E-Mail

Hotmail.com

20,230

Search/Navigation

AltaVista Search Services

13,959

Travel

Expedia.com Travel

8,084

 

Definitions for Media Metrix Top 50 Digital Media/Web Properties List:

* - Represents an aggregation of commonly owned/branded domain names.

Digital Media: includes users of the World Wide Web, proprietary online services, and/or other ad-supported digital applications such as e-mail services and CD ROM.

Top 50 Digital Media & Web Properties: The top 50 Digital Media & Web properties

are based on unduplicated audience reach, also known as unique visitors.

Digital Media & Web Properties: include the largest single brands as well as consolidations of multiple domains that fall under one brand or common ownership.

Unique Visitors: The actual number of total users who visited the reported Web site or online property at least once in the given month. All Unique Visitors are unduplicated (only counted once) and are in thousands.

About Media Metrix

Media Metrix, Inc., with over 800 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry’s source for the most comprehensive, reliable, and timely audience ratings, e-commerce, advertising and technology measurement services. Media Metrix’ AdRelevance division, through its superior ad tracking technology, provides clients the most comprehensive data on where, when, how and how much Web marketers and their competition are advertising online.

Media Metrix has worldwide majority-owned operations through partnerships with media and market research leaders around the world. Media Metrix’ European division, known as MMXI Europe, operates in France, Germany, Sweden and the United Kingdom. Media Metrix also operates in Australia, Canada, Japan, Latin America and the United States. The Company provides advertising agencies, media companies, e-commerce marketers, financial services and technology companies with the most comprehensive coverage of all digital media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented, superior operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time - click-by-click, page-by-page, minute-by-minute. Media Metrix has a sample of more than 100,000 people under measurement worldwide, yielding monthly, weekly, and daily data collection and reporting. Please visit us at www.mediametrix.com for more information.

 

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