March 26, 2002 Comments
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Keyword ranking (the process of ensuring your site is positioned at the top of the results for search terms relevant to your business) is the most cost-effective method of improving revenues from a web site. While most companies recognize the importance of top rankings on the search engines, very few have been able to find a successful approach on their own. With the search engines constantly changing their requirements, it is no wonder most Net savvy businesses are turning to professional keyword ranking services to keep them at the top of the results. These ranking companies can be compared to advertising firms that specialize in television or radio promotions for "bricks and mortar" companies. While a traditional advertising firm will work with a company to identify and target the correct marketplace and demographic for commercials, keyword ranking specialists work with web site owners to identify which search terms to target and what rankings are needed. This methodical and professional approach to online advertising will prevent wasted advertising dollars and will provide a greater return on investment than any other form of web site promotion.
So, what do you look for when choosing a keyword ranking specialist? We will cover this in more detail at later date, but in the meantime the basics you should consider for are:
Finally, if your company does choose to employ the services of a keyword ranking company, remember to take into account how you are treated. Are you offered account support with a toll free number or, are you merely offered an email address and contact with a guy named “John” whom you have never spoken with. Your first contact with a company will set the standard for how you are likely to be treated.
Internet marketing consultant Andy Beal has provided online marketing advice to thousands of companies including, Motorola, NBC, Lowes and Quicken Loans and is a trusted resource for The Washington Post, LA Times, Dow Jones, NPR and CNBC. Andy provides consulting services on search engine optimization, business blogging and online reputation management. Read his blog and request a free consultation at www.MarketingPilgrim.com.
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