Barry Welford works with Business Owners and Senior Management of manufacturing and service companies on Internet Marketing Strategy and Action Plans to grow their companies. This includes the development of selling effective websites that can generate leads and sales. Such websites must have high searchability (SEO), usability, credibility and sales generating capabilities.
Barry has been in business in Montreal for over 30 years. He has been helping medium-sized and small businesses achieve better business performance during the last 20 years, while running his own businesses. He has extensive international business experience, particularly in marketing. He has degrees from Cambridge and London in the U.K.
Most companies know that a website is an important proof of credibility and an important sales generator. But, many websites are weak representatives for their companies and do little good....
Some visitors to web pages would like to have hard copies of web pages they visit for a variety of reasons. Unfortunately most web pages 'break' when you try to print them....
The question of whether a web page is print-friendly depends on the browser. Whether a web page is print-friendly can be checked by choosing the Print Preview option from the File choices on the browser navigation menu....
A well constructed website handled in the right way can be the most powerful generator of sales with the highest return on investment. Que sera sera is a slogan for inaction. Yet action can be so richly rewarded....
It is tough to get web surfers to your website. So when they arrive, it is important not to lose them. You must ensure that they and you achieve a mutually beneficial outcome....
Once the broad principles are clear, SEO requires careful and detailed work on all the elements of each web page once appropriate keywords and keyword phrases have been selected....
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