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Ben Wills

Ben Wills is Director of Search Marketing for Fortune Interactive, an interactive marketing firm specializing in search engine marketing and web log (blog) marketing. Ben has spoken at several conferences including Search Engine Strategies and AD:Tech on topics ranging from setting up web servers for reducing search engine impediments, to effectively executing pay-per-click search marketing campaigns. Handling everything from start-up businesses to Fortune 500 companies, Ben has encountered and solved a wide range of search engine marketing issues. You can reach Ben at BWills@FortuneInteractive.com

Designing Effective PPC Campaign Strategies and Tactics

Given the nature of pay-per-click search marketing (i.e.: ideally you would put a dollar in, and get two dollars out) and how easily your ad spend can escalate out of control, clear strategies and tactics will become the impetus of your search marketing campaign....



About the Author

Ben Wills is Director of Search Marketing for Fortune Interactive, an interactive marketing firm specializing in search engine marketing and web log (blog) marketing. Ben has spoken at several conferences including Search Engine Strategies and AD:Tech on topics ranging from setting up web servers for reducing search engine impediments, to effectively executing pay-per-click search marketing campaigns. Handling everything from start-up businesses to Fortune 500 companies, Ben has encountered and solved a wide range of search engine marketing issues. You can reach Ben at BWills@FortuneInteractive.com

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