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Beth Harte

Beth Harte is a marketing, communications & social media consultant, speaker and professor that started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand, she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM. Beth is deeply engaged with marketing, PR & social media and helps companies do the same. Being a firm believer in ‘walking the walk to talk the talk,’ Beth blogs at The Harte of Marketing where she shares tips, opinions & observations that she’s experienced firsthand or picked up from some of the best marketers, communicators and social media leaders in the world.

Social Media...it's about the tools right?

There seems to be a school of thought among marketers and businesses that social media is just about the tools like Twitter, Facebook, LinkedIn, other social networks and that's it. It's like saying nail, hammer, wood, and ruler....

Are you keeping tabs on brand experience?

There's been a power shift and the first mistake many companies make is believing that they do and can control the brand experience. That's no longer the case. It's the people on the other end of that experience that control it. Today, customers sharing brand experiences happen every day, everywhere without being edited or seeking a company's approval....

Facebook: Are they really your friends (or customers)?

Are all those people on Facebook really your friends (or customers)? ...

Twitter for Business: 10 Things to Consider Before You Get Started

Thinking about starting up a Twitter account for your business? Or considering allowing employees to use Twitter? Here are 10 tips to consider before getting started....

Social Networks, Your Way

I have rules about my social networks and I am sure most people who are comfortable utilizing social networks do too. When someone is just starting to get involved in building up their social network it's hard to know or recognize when and where to set boundaries. As well, there seems to be a bit of a challenge when it comes to being completely professional or being yourself.  Luckily, the rule of being "you" is winning out and those folks who think they are being "professional" in sending blog links, promotional introductions, and other spammy items are turning into "professional...

Blogs, Vlogs and SEO

Have you decided to take your blog to the next level by including video? Hooray! Video logs (vlogs) can help communicate in a lot of different ways and they also add a "real" voice to your blog posts....



About the Author

Beth Harte is a marketing, communications & social media consultant, speaker and professor that started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand, she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM. Beth is deeply engaged with marketing, PR & social media and helps companies do the same. Being a firm believer in ‘walking the walk to talk the talk,’ Beth blogs at The Harte of Marketing where she shares tips, opinions & observations that she’s experienced firsthand or picked up from some of the best marketers, communicators and social media leaders in the world.

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