Have you decided to take your blog to the next level by including video? Hooray! Video logs (vlogs) can help communicate in a lot of different ways and they also add a "real" voice to your blog posts (and yes, I mean that literally and figuratively).

Vlogs are great and easy to do. And the wonderful thing about engaging in social media as a company is that it allows you to bring the human element into your communications. Employees, customers, prospects etc. want to see the "real" you (there's that word again!), they don't want to watch a corporate video that looks manufactured. So, don't worry about spending thousands of dollars on equipment or a vendor to produce vlogs for you. There's no reason to break the bank when you can produce great vlogs yourself with a minimal investment.

So go ahead and grab a handheld camera (there are lot's of cameras under $500 to choose from) and let the wheels start turning. To help you out, here's just a quick list of ways to use a vlog on your blog:

  • Introducing a new product, service or employee? Why not do a 'videoment' (video announcement)?
  • Press/news releases can be boring. How about bringing them to life with a video quote?
  • Have a new white paper? How about a video of the executive summary? (It might just capture some attention by those who don't like to read)
  • Doing demonstrations at an upcoming trade show or event? Why not capture them for use on your blog?
  • Engaging the analyst community? A video could just be the ticket to getting that briefing that you need.
  • Do you have an internal blog? How about posting some employee news or training?

Excited to get started? A few things to keep in mind before vlogging.

Vlogs are a great addition to a blog post. But, there are people in the world with disabilities and having just a vlog could potentially leave out folks who are hearing impaired. Be sure to include everyone in your company's outreach by providing a transcript for every vlog.

Not only does this keep your audience broad, it helps with search engine optimization and natural search rankings. How?

Well, most vlogs/videos need to be hosted on a site such as YouTube or Viddler so that you can embed them into your blog post. These sites give you the ability to add keywords and tags to your videos. So, now you'll have keywords and tags in three areas:

  • Blog post copy (utilize your keywords within the transcript of the vlog)
  • Blog post (the keywords and tags you use when you post to your blog)
  • Vlog (the keywords and tags when you upload your vlog to YouTube, Viddler, etc. for hosting)

Grab a camera and have fun!


November 10, 2008





Beth Harte is a marketing, communications & social media consultant, speaker and professor that started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand, she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM. Beth is deeply engaged with marketing, PR & social media and helps companies do the same. Being a firm believer in ‘walking the walk to talk the talk,’ Beth blogs at The Harte of Marketing where she shares tips, opinions & observations that she’s experienced firsthand or picked up from some of the best marketers, communicators and social media leaders in the world.






Comments(18)

Excellent content - as you always provide and inspires me to come again and again. You are on my RSS reader now so I can read more from you down the road.

This is a great approach to give the more personal aspect to your potential clients or even existing clients. This could work really but you must be careful of the quality of the videos. If they look like the are poorly produced it could turn people off.

Also, providing the transcript gives Google something to scan. It can't read video, only text. So if you want page rank, then make sure you include the transcript with your keywords.

Thanks for mentioning the hearing impaired point, most people don't think about this and that's why I watch very little video.

@Michelle, Absolutely! Thanks for making that clearer and drawing us back to that point. It's very important to have text with keywords to help with natural search rankings. And it's not just for rankings, it's the right thing to do to include everyone in a potentially great conversation. :)

@NickStamoulis, Totally agree having videos/vlogs does add that humanizing & real touch. I wasn't suggesting poor quality, just that a small business doesn't need to spend thousands for overdone professional videos, which could cost thousands. That said, it's important to invest in a somewhat decent camera (doesn't need to be over the top expensive).

@JamesHill, glad you liked the post! Please stop by often. :)

I think its a great idea anything that makes your site more accessible to more people is always going to be a good idea. I really liked your helpful guide.

Beth, you have such a knack for making things sound doable. Great suggestions on ways companies can use vlogging to add humanness to their blogs and sites.

I would add one more tip: Since people can't scan vlogs, most should be short. Of course, some subjects will require lengthier videos, but most should focus on one idea - much like your recent Plurk video.

Thanks for a great post. Guess I better start researching a video camera purchase...

Hi,

Having a video log helps a lot. Especially if you want to market products. Making a video can help the potential buyer to decide on what you sell.

Thank you

@LisaHoffman, thank you! A great point...vlogs should be anywhere from 1-5 minutes, if not shorter. As for cameras, I don't want to promote any one brand because there are so many, but I have a Flip and it has been great & easy to use so far.

@TomaBonciu, great point...videos/vlogs add the ability to demonstrate products in a format that collateral or brochures can't.

@KateC, thanks! I found it's one way to provide a lot of different people with the ability to hear, see and comment.

Hi,

It's good to learn new technique in SEO, Thanks lot giving suggestion about vlogs.

@kandyandrew, you're welcome!

This is perfect as I just recently started posting videos to my well-established blog.
I was wondering if I got credit for inlinks every time someone imbeds my video on their own site. My first video was embedded over 150 times and I was thinking that would provide links back to my Viddler page, but not my actual blog.
I guess what I'm getting at is "how can I use the video to get links directly to my money site?"
thanks!
AL

@Allyn, focus on providing great content! :)

Great post...I found this by searching about Vlogs on Google.

hey! that's very excellent to tell us about blogs,vlogs
It's good to learn new technique in SEO, Thanks lot giving suggestion about vlogs.

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