Have you decided to take your blog to the next level by including video? Hooray! Video logs (vlogs) can help communicate in a lot of different ways and they also add a "real" voice to your blog posts (and yes, I mean that literally and figuratively).
Vlogs are great and easy to do. And the wonderful thing about engaging in social media as a company is that it allows you to bring the human element into your communications. Employees, customers, prospects etc. want to see the "real" you (there's that word again!), they don't want to watch a corporate video that looks manufactured. So, don't worry about spending thousands of dollars on equipment or a vendor to produce vlogs for you. There's no reason to break the bank when you can produce great vlogs yourself with a minimal investment.
So go ahead and grab a handheld camera (there are lot's of cameras under $500 to choose from) and let the wheels start turning. To help you out, here's just a quick list of ways to use a vlog on your blog:
Excited to get started? A few things to keep in mind before vlogging.
Vlogs are a great addition to a blog post. But, there are people in the world with disabilities and having just a vlog could potentially leave out folks who are hearing impaired. Be sure to include everyone in your company's outreach by providing a transcript for every vlog.
Not only does this keep your audience broad, it helps with search engine optimization and natural search rankings. How?
Well, most vlogs/videos need to be hosted on a site such as YouTube or Viddler so that you can embed them into your blog post. These sites give you the ability to add keywords and tags to your videos. So, now you'll have keywords and tags in three areas:
Grab a camera and have fun!
Beth Harte is a marketing, communications & social media consultant, speaker and professor that started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand, she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM. Beth is deeply engaged with marketing, PR & social media and helps companies do the same. Being a firm believer in ‘walking the walk to talk the talk,’ Beth blogs at The Harte of Marketing where she shares tips, opinions & observations that she’s experienced firsthand or picked up from some of the best marketers, communicators and social media leaders in the world.
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