Thinking about starting up a Twitter account for your business? Or considering allowing employees to use Twitter? Here are 10 tips to consider before getting started.
- Decide before you join how you want to use Twitter. Will it be used for Customer Support (like Comcast does via @ComcastCares) or will it be used to offer promotional deals (like Zappos the on-line shoe site via @Zappos) or will it be to socially network to build up business?
- If using a business name be sure to use something like "Name_Business Name" (Jane_ABCCompany). That way more than one employee can use Twitter and represent the company. Zappos does a great job with this one.
- Be sure to use a photo (and not a logo), fill out the description (tell folks why they should be interested in following) and include a link to the company's website.
- Let everyone be authentic. Twitter isn't about just tweeting news about your company or promotional deals. It's about developing relationships. If you or an employee loves music, let that come through too.
- Realize that it will take time to develop a following.
- Don't follow hundreds or thousands of people just because you can. Try to find those people in your target market or that have common interests. (Following too many people at once can make you look like a potential spammer)
- So just how do you find people to follow then? Read Mack Collier's great post on this. He suggests using TweetScan and a few other interesting ways.
- Have something relevant to say. For example, if you have your marketer's on Twitter, make sure they understand the industry well enough to have a conversation with people who just might be potential customers (and not fluff, deep industry knowledge).
- Don't just take, share valuable information as well.
- Have fun! Twitter can be a lot of fun from a business perspective. When people are real, it shows and that leads to a lot of great help and insightful conversations.
These are my 10 tips, what else can you add to help businesses feel more comfortable with using Twitter?
November 23, 2008
Beth Harte is a marketing, communications & social media consultant, speaker and professor that started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand, she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM. Beth is deeply engaged with marketing, PR & social media and helps companies do the same. Being a firm believer in ‘walking the walk to talk the talk,’ Beth blogs at The Harte of Marketing where she shares tips, opinions & observations that she’s experienced firsthand or picked up from some of the best marketers, communicators and social media leaders in the world.