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Lots of Traffic Doesn’t Always Mean Lots of Money
By Bill Hartzer
May 19, 2006
Just because you have a lot of visitors on your web site doesn't necessarily mean that your web site is going to make you a lot of money. And you don't have to have a lot of visitors in order to make a lot of money from your web site—you've got to have the right visitors looking for what your web site has to offer.
Linking Campaigns Lead to Increased Online Visibility - Part 3
By Bill Hartzer
May 15, 2006
There are several things worth mentioning when it comes to linking. Don't be afraid to link out to good content. If you see something in your industry that's helpful to your web site's visitors, then link to it and tell them about it.
Linking Campaigns Lead to Increased Online Visibility - Part 2
By Bill Hartzer
May 5, 2006
Once you have great content on your web site, you first need to take care of your internal linking before dealing with getting external links from other web sites. Great internal linking also means that you link to your related topics and your most important products (if you sell products on your web site).
Linking Campaigns Lead to Increased Online Visibility - Part 1
By Bill Hartzer
April 28, 2006
A proper linking campaign will not only increase your web site' s online visibility and traffic, it will allow the search engines to find your site and help your web site get indexed.
Search Engine Optimization for Corporate Websites
By Bill Hartzer
April 17, 2006
Ranking well in the search engine results will not only increase your businesses' brand awareness, it will bring increased sales leads, which will lead to increased ROI from your corporate website.
Search Engine Optimization for Ecommerce Sites
By Bill Hartzer
March 31, 2006
Optimizing an ecommerce site isn't that different than optimizing any other type of web site. In order for a page to rank well in the organic search results, the page needs a few things. Find out what those things are.
Search Engine Optimization for Blogs
By Bill Hartzer
March 24, 2006
Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If it's a new blog, then you first need to make sure the blog software you're using is set up so that it takes advantage of all of the possible optimization features.
Translating Web Sites – Considerations for Multilingual Online Businesses
By Bill Hartzer
March 13, 2006
When you set up a web site and domain name, you are setting up a business—and by establishing a presence in the country using that country's native tongue is much more powerful than simply adding a few web pages to your existing web site.
Target your Ad Copy for Better Results
By Bill Hartzer
February 10, 2006
In search (especially through PPC ads), we have the luxury of picking the keywords we're found for—the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you're also using targeted ad copy--it will cost less and increase your conversion rate.
Sitemap Pages Don't Help Search Engine Rankings
By Bill Hartzer
January 30, 2006
Sitemaps and XML files, mainly made for the Google Sitemaps program are pretty much useless for ranking purposes. Don't expect to give Google a URL to crawl and expect it to rank anywhere for anything if you don't have everything else in place (like on-topic links to the URL).
Use Link Bait to Catch Better Rankings
By Bill Hartzer
January 24, 2006
Although the term "link bait" is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally link to.
Absolute Versus Relative Linking
By Bill Hartzer
January 12, 2006
There's not actually any search engine rankings boost per se when you use absolute versus relative links. However, when you use absolute links you make sure the search engines know which "version" of your site to index.
SEO Overkill Can Destroy Your Site
By Bill Hartzer
December 21, 2005
Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called "SEO Overkill".
Best of the Web Launches Blog Directory
By Bill Hartzer
December 2, 2005
While they welcome new websites at the BOTW Directory, only blogs that are a minimum of six months old are considered for inclusion in the Best of the Web Blog directory.
Professional Blogging
By Bill Hartzer
November 12, 2005
There's a new blog out there that is focused helping improve the success of professional bloggers by offering keywords tips, advice about headline styles, and how to increase your blog traffic.
Avoiding Common Web Site Mistakes
By Bill Hartzer
November 4, 2005
One reason why I think the internet has been so successful is that website technology has allowed anyone to make a website and publish it on the internet. There are a lot of people out there that have absolute no formal training when it comes building websites—and a lot of people who build websites for a living have trained themselves.
Keyword Research and Analysis
By Bill Hartzer
October 28, 2005
The keyword phrase—the term that a searcher types into the search engine when they're searching — can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.
Balancing Paid and Organic Search Listings
By Bill Hartzer
October 25, 2005
According to recent research, websites that are listed at the top of the organic search results and the paid listings will triple their click-thru ratio. Three times more people will visit your website if it is listed in both places.
Pay Per Click (PPC) Advertising Management
By Bill Hartzer
October 21, 2005
Managing an effective PPC campaign isn’t easy. There are several important issues involved and failing to address all of these issues properly will result in poor sales performance, spending more than necessary, and overall decreased return on your investment.
Free SEO Tools
By Bill Hartzer
October 14, 2005
Each of these tools has to do with the organic or “natural” search engine rankings of websites. Savvy online marketers use a combination of these tools to analyze and generally “figure out” why one particular web page is ranking better than another web page.
Better Search Marketing Insight with OptiSpider
By Bill Hartzer
October 7, 2005
OptiSpider, a program by link expert Leslie Rohde, allows you to spider your own website just as if you were Google. It then produces reports that allow you to see where your optimization weaknesses are so you can correct them.
New Comparison Shopping Search Engine Snap Shopping
By Bill Hartzer
September 27, 2005
Snap.com's shopping channel leverages the refine-as-you-type (RAFT) functionality that Snap.com has pioneered in their web and news search channels.
Leverage the News for Search Engine Success
By Bill Hartzer
September 16, 2005
No matter what industry you’re in, at some time or another there’s going to be news that will impact your business or industry. If your website is ranked well for terms related to that news item, you’ll get valuable traffic to your website, which frequently will mean more sales.
Does an Over-Optimization Penalty Exist?
By Bill Hartzer
September 2, 2005
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).
RSS Feeds - a Website Owner's Friend in Disguise
By Bill Hartzer
August 19, 2005
Whether you use RSS to publish your own feed or you use someone else's feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more.
Does the Length of a Domain Registration Affect Your Rank?
By Bill Hartzer
July 22, 2005
If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it.
Why You Shouldn't Worry About the PR Update
By Bill Hartzer
July 15, 2005
The bottom line is that the PageRank number we see in the Google Toolbar isn’t something that you necessarily would want to put any faith in.
Education Online Search
By Bill Hartzer
July 8, 2005
Not only is Education Online Search both a directory of colleges, universities, and other types of educational institutions, it’s a treasure-trove of over 400 articles written about subjects which are of interest to educational searchers.
Do You Need Google Sitemaps?
By Bill Hartzer
June 17, 2005
Website owners need to be cautious about making a commitment to the Google Sitemaps program. If you begin creating sitemap files for the Google Sitemaps program, then continue updating those files on a regular basis. If a website is already being crawled on a regular basis and the pages are being updated in the Google index, there might not be any need to participate in the program.
Internet Marketing Pioneer Dies in Auto Crash
By Bill Hartzer
June 3, 2005
Corey Rudl, one of the true internet marketing pioneers, died on June 2, 2005 in a car crash.
Goldmaker is the How To Search Engine
By Bill Hartzer
May 13, 2005
Patrick Hankinson created Goldmaker because he wanted to make it easy to find customized "how to" information from the real experts in their field.
The Road-Map for Search Marketing Success
By Bill Hartzer
April 29, 2005
The "Search Engine Marketing Kit" allows you to learn best-practice strategies to maximize traffic, discover keyword strategies you won't find anywhere else, and find out the best ways to optimize pages and build links.
New Vertical Search Engine Launched
By Bill Hartzer
April 21, 2005
EdComp.com helps users find free online computer training courses and documents from a database of over 140,000 Web resources.
Yahoo! Offers Free Local Business Web Sites
By Bill Hartzer
April 15, 2005
The new free business website feature at Yahoo! Local includes a free 5-page web site that is easily customized with a company logo, text and links to other sites.
GooglePreview Firefox Extension
By Bill Hartzer
April 7, 2005
If you are an avid fan of the Firefox web browser and use Google a lot, then this may be a welcome feature. You can actually see a snapshot of each site before you actually click on it.
SearchFeed Partners with KERclink
By Bill Hartzer
April 4, 2005
Searchfeed.com sponsored ads will be displayed on the KERclink portal through a “shuffling system” in which relevant content is shuffled in once every 3 hours for each active Internet user.
Yahoo! Unveils Yahoo! Creative Commons Search Beta
By Bill Hartzer
March 25, 2005
Yahoo! today unveiled its new Creative Commons Search Beta where you can find content you can "use for commercial purposes" or content that you can "modify, adapt, or build upon".
MSN's New Beta Shopping Search Engine
By Bill Hartzer
March 18, 2005
MSN is quietly beta testing a new shopping search engine which some say will rival Froogle, Google's shopping search engine. Apparently the new beta site rolled out about a month ago.
The Terrier Project
By Bill Hartzer
March 11, 2005
Terrier is different because it includes a novel link analysis component that is more general than Google’s PageRank, does not use parameters such as the damping factor, can be applied in a query-dependent or independent way, and could be used in various applications, such as multilingual retrieval.
New Web Directory Pays Category Editors
By Bill Hartzer
February 25, 2005
Zenome, a new web search directory, is providing opportunities for indexers
and editors to become category editors--and get paid for it.
Dallas/Fort Worth Texas SEM Group Celebrates 1st Anniversary
By Bill Hartzer
February 18, 2005
The Dallas/Fort Worth Search Engine Marketing Association is celebrating its first anniversary this month by holding its February meeting on Monday, February 21st, 2005 in North Dallas.
Yahoo! Buzz Index Sheds Light on Local Search
By Bill Hartzer
February 11, 2005
According to Yahoo!, major chain stores dominate the top search queries in their Yahoo! Yellow Pages. Also, more searches for the term "yellow pages" are performed during the week than on weekends.
New Google Referral Program
By Bill Hartzer
February 3, 2005
Google is now paying a bounty (referral fee) to people who refer others to sign up for the Google Adwords or Google Adsense programs.
Cell Phone Search Heats Up
By Bill Hartzer
January 31, 2005
Yahoo! announced a new tool last week that allows users of its local search service to send restaurant and business-type information in the form of a text message from a computer to a mobile phone.
New Link Attribute Gets Endorsed by Search Engines, Others
By Bill Hartzer
January 19, 2005
Google has introduced a new link attribute, and it's ultimately designed to tell the search engines to ignore the link when it comes to calculating their algorithm.
Let's Talk About Links
By Bill Hartzer
January 13, 2005
It's important for your website to be a good member of the internet community, which means both linking to other websites as well as having links to your website from other websites.
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