Searchfeed.com announced recently that their sponsored ad content is going to be displayed through KERclink.com, a gaming portal that provides puzzles and similar leisure activities to Internet users. KERclink.com is a gaming portal that a currently encompasses over 5 million active users. Once it is downloaded, a small system tray program alerts users to new games and offers that Internet users can click on and play. KERclink is a safe Download. KERclink does not use adware, spyware and it can easily be uninstalled.
“By aggregating sponsored search technology through a gaming portal, we are once again expanding the range of our content integration methods,” says Christopher Cyriax, Searchfeed.com Content Distribution Specialist. “This latest agreement is in keeping with our continued goal of providing web publishers with relevant content in a variety of ways, each designed to best compliment our partners’ business models.”
Searchfeed.com sponsored ads will be displayed on the KERclink portal through a “shuffling system” in which relevant content is shuffled in once every 3 hours for each active Internet user. This approach is different from the usual content integration techniques, such as search boxes and category links used to distribute ads on small to mid-sized information-based websites.
“KERclink leveraged off our enhanced exact keyword matching technology to rotate in terms applicable to the games being played by the user,” explains Cyriax, “This creates more relevant content for the affiliate portal and produces more targeted sales leads for advertisers, as potential customers can now be reached while they are actively engaged in a similar product.”
As reported in a recent ClickZ.com article, In-Stat/MDR predicts that the total online gaming market will grow to nearly $4 billion by the end of 2008. (http://www.clickz.com/stats/sectors/entertainment/article.php/3403931)
“We are very thankful to include Searchfeed.com as one of our advertising partners in KERclink’s free games program,” said David Saueressig, VP of Media Marketing for KERclink. “We are receiving an above average click through rates on Searchfeed.com queries, and we are confident that our free, family-friendly games portal will have significant market presence as word continues to spread about this type of free game console.”
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April 4, 2005
Bill Hartzer currently runs a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management.
Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area.
Hartzer is a successful writer, blogger, search engine marketing, and social media marketing expert. During the past fifteen years, some of his many accomplishments include: Search Engine Marketing Manager, Vizion Interactive, Search Engine Marketing Manager, MarketNet, Search Engine Optimization Strategist, Intec Telecom Systems PLC, Webmaster, Intec Telecom Systems PLC, Founder, Dallas/Fort Worth Search Engine Marketing Association, Owner/Author, Corporate Web Site Marketing, Administrator, Search Engine Forums, Frequent Speaker, Search Engine Strategies Conferences, Frequent Speaker, WebmasterWorld's PubCon Search Engine and Internet Marketing Conference.
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