As Google continues to grab more of a market share in search with its three percentage point rise to 50 percent in April, its little brother social networks gains ground in overall online advertising impressions. Is this a significant milestone? Maybe not, but we took Myspace, who saw a remarkable year-over-year growth rate of 367 percent and queried them alongside the three major players in the search space, Google, Yahoo and MSN. What do you think we found? Well if you look at the image below, Myspace is gaining traction on its big brothers.

It's evident that social networks are here to stay and are proving to be a viable category for digital marketer’s online advertising dollars.
As reported by Nielsen//NetRatings, "General community sites captured 16.3 percent of the impressions tracked last month by AdRelevance, compared to 16.1 percent last month. MySpace was the clear leader in this category, claiming 14.6 percent of all online ads served in May. Portals and search engines additionally accounted for 8.3 percent of May's online impressions, versus 8.4 percent in April."
The protruding truth in this data is that social networks accounted for more than double the ad impressions than search. And with their continual growth over the past year, social networks will presumably find themselves on the same shelf of digital marketer's tools like search, email, blogs and others. Watch out big brother Search, your little brother Social Networks is moving into his own room down the hall.
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