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Bradley Leese

Bradley Leese is a Senior SEO Analyst for Bruce Clay, Inc., an internet marketing firm specializing in organic search engine optimization.

Building a Web Site Theme With Silos Part 3 of 3

All content is not equal. There are numerous factors that determine the value or success of how content supports your major subject theme. Evaluate different methods towards determining how your content measures up to your competitors. Learn how to determine the originality of the content on your site....

Building a Web Site Theme With Silos Part 2 of 3

In Part 1 of this series, we started our journey toward providing a real world example on how to identify the elements for building an information-rich site that serves both users and search engines with the elements that provide top keyword rankings. The focus of section 1 was Subject Theming, which emphasized the importance of building a keyword-rich "siloed" themed Web site....

Building a Web Site Theme With Silos Part 1 of 3

The term siloing originated as a way to identify the concept of grouping related information into distinct sections within a Web site. Much like the chapters in a book, a silo represents a group of themed or subject-specific content on your site....