Brian Cooper is the director of online public relations at Medium Blue, where he promotes the company’s clients on the Internet. He has a bachelor’s degree in marketing from Georgia State University where he graduated summa cum laude. Medium Blue Search Engine Marketing was recently named the number one search engine optimization firm in the world by PromotionWorld. Visit www.mediumblue.com to request a custom guarantee based on your goals and your data.
Google Street View, a Google Maps feature that lets users see images of streets and the surrounding areas, continues to generate controversy. Since its launch in May 2007, the feature has prompted questions about whether it constitutes an invasion of privacy, complaints about inappropriate images, and even a lawsuit.
Today, PR and marketing strategies continue to evolve as the Internet has taken its place alongside these traditional mediums and become a mainstream marketing channel. The Internet is still in its infancy though and the methods of online PR and related online marketing strategies continue to change....
An online marketing campaign, like its traditional media counterparts, is a branding strategy meant to generate sales. Tthese campaigns have include such elements as corporate and promotional websites, pay-per-click and banner advertising, and email newsletters, but one strategy frequently overlooked by marketing executives is publishing bylined articles....
Every company has an expert (otherwise it wouldn't exist), but many companies still fail to realize the full value of this person's knowledge by integrating him or her into the company's business marketing strategy and promoting this expert in the media....
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