When it comes to building links...
...you've probably heard it all.
That's why I'm not going to show you any "secret" or "underground" link building strategies today.
But what I will
do is teach you how to take tried-and-true link building techniques -- like guest posting and broken link building -- into hyperdrive.
In short, you'll learn how to get more links with less work.
#1: Take Press Releases to The Next Level With....News Jacking
Press releases ain't what they used to be.
Once a beacon of traffic and backlinks, press releases are so saturated and overused that you're lucky to get a trickle of traffic...even with a pricey PRWeb.com package.
And Google has confirmed
that press release backlinks don't do much for you.
But that doesn't mean press releases are dead.
Like anything in SEO, you need to add your own twists to keep things fresh and effective.
Write a legitimately newsworthy press release that ties into something happening in the news. In other words, don't write about how your site got redesigned. Instead, write a PR about how your company has responded to a hot news story.
Just head to Google News and search for keywords related to your niche:
Keep an eye out for hot stories that are getting coverage from several different news outlets. When I looked at Google News today I noticed that a study about group weight loss for money dominates the headlines:
If you ran a site about weight loss -- and this new study came out -- you could write an article about the flaws in the research that the major news outlets didn't
This news tie-in will give your PR legs.
Submit your press release to the usual suspect press release sites. Just be sure to get into Google News. If you're on a tight budget, EmpoweredNews.net is a PR4 site that offers Google News PR distribution for a measly $2.
You definitely can't beat two bucks!
Once your PR ends up in Google News, send this pitch to bloggers in your niche: Subject: What do you think about this?
,First off, I just want to say that I'm an avid reader of [their site]. I'm emailing you today to get your take on the [recent news story].
It's definitely created a lot of buzz!
In fact, I just published a completely different angle on that story.You can read about it by searching for "[PR Title]" in Google News. As you can see, it's very different than how most people are reporting it.
And as someone that thinks differently than most other people in [your niche], I thought you (and your readers) would appreciate it.
This isn't a hard sell. It's what any good email outreach campaign should look like: getting your message in front of as many people as possible.
And because you're showing them something different and newsworthy, they're likely to link to it as a counterpoint when they cover the news story on their site.
#2: Take Guest Posting to The Next Level With....Contextual Links
In my opinion Google pays a lot
of attention to a link's location on a page.
Links on a page's footer aren't nearly
as powerful as links imbedded inside keyword-rich content.
And there's nothing worse than working your tail off on a 1500-word guest post...
...only to have your link wind up in the dreaded author bio area:
Not only does this make your link less powerful, it's a HUGE footprint if Google ever gets around to devaluing guest post backlinks.
But you can easily get around this problem by nabbing a contextual link instead.
. Write a killer, 1000+ word piece of content. It has to be really, really good if you're going to leverage it for a contextual link.
Send over your guest post.
Here's the cool twist:
Include a contextual link towards the end of your post. Just drop in something like "This is something I do at MySite.com and it works really well".
Let the site owner know about your contextual link (in other words, don't try to sneak it in). Just say something like: "I'm attaching the article here in HTML with a contextual link to my site at the end of the article".
If you've sent something great, they won't want to lose your content over link placement.
And if they do
have a problem with it, you can just move your link down into an author bio. No biggie.
This takes a bit of guts, but I've found that most site owners are happy to bend the rules for someone that brings the noise with their content.
#3:Take Broken Link Building to The Next Level With....Building a Blog Network
Broken link building has to be one of the most monotonous, time-consuming -- and effective
-- link building strategies online.
I'm going to show you how you can add some rocket fuel to this already powerful strategy.
By taking those broken links and building a blog network out of them.
You see, many broken links end up broken because the owner of the content let his domain registration lapse...
..and you can grab those domains -- and get all the benefits of their links -- by registering them for about $9.
Once you own these domains, you can build a mini niche-focused blog network around them...or just 301 them to your site.
Although you can do this manually, I prefer to use Domain Hunter Plus
, a Google Chrome browser extension.
Like Screaming Frog SEO Spider, the program checks broken links on a page.
But what makes DHP so cool is that is also
checks to see if the domain is available. If it is, you can register it right then and there!
Install Domain Hunter Plus for Chrome.
Find a page with a lot of potential broken links (old resource pages tend to work best).
. When you do, run DHP by clicking the crosshair icon: 4.
If you find a broken link:
Reach out to the site owner to let them know...and offer your content as a replacement.
And if you find an unregistered domain, check out the domain's stats in Open Site Explorer to see if it boasts any authoritative backlinks:
If so, grab it!
Something I Missed?
Any cool tricks that you've picked up that I didn't cover here?
If so, please leave a comment below. I'd love to hear ways you've jacked up your link building.
April 18, 2013