If you're like most start ups, link building is at the bottom of your overflowing to-do list.
Fortunately, you don't need a full-time hire or a pricey SEO
firm to bring your site the search engine traffic it needs to thrive. In
fact, you only need to set aside a few hours of work per month to take
advantage of these these quick and dirty link building opportunities.
1. Turn Brand Mentions Into Links
You'd be surprised how often bloggers and media sites
mention your site without actually linking to your website. While a
mention can help get your name out there, you'll land significantly more
referral and search engine traffic by turning these brand mentions into
The easiest way to do this is to use Mention.net.
Mention is similar to Google Alerts, but has more filtering features and robust reporting.
Just enter your brand name into Mention and it shows you your latest mentions on blogs, news sites and social media outlets.
If you find a mention in a blog post that's not linked, reach out to the blogger.
Thank them for the mention and ask them if they'd be willing to change their plain text mention into an SEO-friendly link.
2. Get Busy Guest Blogging
Guest blogging is a bread and butter SEO strategy that lands
you links, referral traffic, and important relationships. According to Search Engine Watch
Buffer App took their business from completely unknown to 100,000
paying customers largely through guest blogging. It's important to note
that the Buffer team published a whopping 150 guest posts over a 9-month
period to reach this kind of growth, something that may not be possible
for your startup.
Even if you don't have the resources for industrial-scale guest
blogging, it's a must-have in your marketing mix. Just use search
strings in Google like: keyword + "write for us" in order to find sites
in your vertical that openly accept guest posts.3. Amaze With Infographics
If you're on a tight budget, infographics can hook you with you the marketing ROI you're looking for. Neil Patel notes
that the 47 infographics that he published for his startup, KISSMetrics brought him more than 2 million visitors
and 40,000 backlinks.
The best part?
Each infographic only set him back $600 on average.
If you don't have a design person on your team that can crank
out infographics, consider hiring a freelance graphic designer at sites
like Elance or Odesk.
If you provide the data, you can usually
snag an attractive infographic for less than $400. Once it's done, post
it on your company's blog and send it to top blogs in your industry. If
it's great, they'll usually happily post it on their site (with a link
back to you of course!).
4. Leverage Local PR
The old business adage "go where they ain't" applies to
PR-focused SEO as well.
Every startup on Earth is gunning for a link on the Huffington Post. But
the same can't be said for local newspaper websites like the Lafayette
Courier and the Providence Journal. Despite their humble locations,
these newspaper websites often pack serious SEO authority.
Unlike multinational heavyweights, local newspapers typically have a
small staff of beat writers they're typically easier to build
relationships with. This means that you don't have to join the screaming
masses at HARO to get some press attention. And because these local
newspapers are on extremely tight budgets, they're usually open to free
content in the form of op-ed pieces written by local business owners
May 21, 2013
Brian Dean is the link building expert behind Backlinko, a growing hub for link builders and SEO pros. There he posts expert insights, powerful link building strategies, and exclusive case studies to help business owners and SEOs get more search engine traffic. He's been knee deep in SEO since 2008. Since then he's launched a number of profitable authority sites and consulted for businesses of all shapes and sizes. When he's not link building for his sites or for his clients he's usually backbacking through Asia or Europe. If you want to read cutting edge SEO content you should follow him on Twitter.