I don't need to tell you that white hat SEO is the only viable option for businesses that want long-term traffic from Google.
In fact, Rand Fishkin said it best in his post: "White Hat SEO: It F@$#ing Works
The downside of white hat SEO -- and the reason that so many people turn to "the Dark Side" -- is that white hate SEO is also F@$#ing time consuming!
That's why I've put together this guide to help you squeeze more high quality backlinks from your link building campaigns.
I personally know an agency owner that publishes more than 500 guest posts
every single month for his clients.
How can he possibly keep up that ridiculous output month after month?
Well, he does a few things to radically reduce the time it takes to find guest post targets, get content written and get his articles published:
- First, he targets sites that openly accept guest posts. You can occasionally get lucky and convince someone to publish your post as the site's first guest post, but there's usually A LOT back-and-forth involved. When you target sites with "write for us" pages, you know these sites have systems in place for screening and accepting content...which means your article gets published fast. Sometimes they even have submission forms where you simply submit your content and receive word when your article has been published.
- Use guest blog "dating sites" like My Blog Guest and Post Runner. These sites feature blogs that don't just openly accept guest posts, but are actually advertising that fact to the SEO community:
That means they usually accept just about anything without a lot of fuss. Although 90% of the sites at My Blog Guest and other guest blog dating sites aren't worth your time, there are a few diamonds in the rough that make them worthwhile. In fact, I once landed a nice .edu backlink from My Blog Guest.
- Outsource some -- or all -- of your guest posting to a guest posting service. This isn't just for the time-saving benefit (although that's nice). The reason you may want to outsource guest posting is that that providers that specialize in guest posting often have connections with bloggers that can get you perks like expedited publishing and contextual links.
One thing to keep in mind is that -- although your goal is to be efficient -- you want to make sure that you're publishing high quality, Penguin-safe guest posts
, and not the type of low-quality "large-scale guest posting
" that Google has warned webmasters about.
Infographics are an awesome way to generate backlinks, referral traffic and brand exposure on the cheap.
However, unlike a blog post, there are a lot
of moving parts when you create and promote and infographic.
At the bare minimum you need to:
- Find a topic that your target audience cares about
- Figure out if that topic will work as an infographic
- Find data to support the infographic's topic
- Create a wire frame design
- Create several drafts of the actual design
- Publish the infographic on your site
- Promote the infographic to bloggers in your niche
Here's how you can make the infographic marketing process significantly more efficient:
- Include infographics as part of your content topic brainstorming sessions. When you -- or someone on your team -- comes up with a topic, ask yourself "would this work better as an infographic?".
- Reverse engineer other people's infographic paper trails. Find out where marketers in your industry find data and publish their work. There's no need to reinvent the wheel every time you publish an infographic.
- Work with a design team that gets it right the first time. You'll usually need to spend a bit more, but you'll save time having to micromanage a designer who "just doesn't get it".
It's not too much of a stretch to say that today's white hat SEO techniques are variations of a) great content b) paired with targeted outreach.
However, as many white hat SEO practitioners have found
, outreach is extremely time-consuming. Sure, if you simply spam the bloggers in your niche with generic email templates, you can probably get through 50 or more outreach emails in an hour.
But if you want to personalize each one -- which is what makes outreach actually work -- you'll need to dedicate a lot of time to make it happen.
Here's how to cut down on that time commitment:
- Use short and sweet templates. You obviously don't want your emails to look like a template, but templates help you bang out emails much faster.
- Use low-skilled labor to find the contact's email, name etc. You can use a service like Amazon TURK to get this done for pennies on the dollar.
- Use a program like GroupHigh to manage and streamline your outreach efforts. GroupHigh has a database of blogger contact information that you can find within seconds.
Who said white hat SEO techniques had to be time-sucking nightmares? With these strategies you'll spend less time building links...giving you more time to work on your business.
October 4, 2013
Brian Dean is the link building expert behind Backlinko, a growing hub for link builders and SEO pros. There he posts expert insights, powerful link building strategies, and exclusive case studies to help business owners and SEOs get more search engine traffic. He's been knee deep in SEO since 2008. Since then he's launched a number of profitable authority sites and consulted for businesses of all shapes and sizes. When he's not link building for his sites or for his clients he's usually backbacking through Asia or Europe. If you want to read cutting edge SEO content you should follow him on Twitter.