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Bruce Clay

Bruce Clay is president of Bruce Clay, Inc. Since 1996, www.bruceclay.com has been one of the foremost search engine optimization Web destinations. Services include: tool subscriptions, training classes, site assessments, consulting services, and full-service projects. Areas covered are SEO, PPC, Analytics, e-mail, ad programs, and consulting.

Protecting Your Brand's Reputation Online

With all the self-publishing options on the web, nothing is sacred, including control over your brand. The multiple sources of user generated content published and communicated online can dramatically affect your company's reputation....

Optimizing Your Landing Page for Better Conversions

Copy is critical on your organic and sponsored listings in the search engines as well as on your ultimate landing pages. It is important on the SERPs because this is what drives tons of "free" organic or paid traffic to your landing page. It is important on the landing page in order to convert well....

Avoiding SEO Pitfalls

This year, with the cost of Pay Per Click (PPC) keyword advertising prices up and dwindling search inventory, experts are predicting an increase in SEO campaigns. But, as always, buyer beware. Due diligence is wise when planning any marketing campaign. When you plan your search engine optimization campaign, there are a few pitfalls you must avoid....

Making Search More Relevant

Today’s search engines are amazingly apt at uncovering the depth of information buried within the billions of pages that encompass the web. Yet, despite their prowess, today’s search engines still produce irrelevant search results for many queries....

Put SEO in Your Site Design

Research also reveals that the top search listings convey brand equity to users, another good reason for achieving high rankings in the SERPs. Search engine optimization (SEO) techniques produce top rankings in the SERPs, yet many web developers and designers do not take the time or do not know how to properly optimize a site for high rankings....

Blog Ads Expand Search Inventory

Blog advertising differs from other types of online advertising. It requires ads that are honest and connect with the audience. The best ads are entertaining, informative and edgy. The usual attention grabbers won't work....

The Future of Online Video Ads

Online video ads have great potential on the web and are particularly appealing to a young, wired demographic. As online videos become more popular on user-generated sites like YouTube, the audience for video ads will increase, as will the number of video ads created....

The Promise of Behavioral Targeting

Behavioral targeting is relatively new but catching on fast. The Internet, with its ability to record behavior, is largely responsible for the increase in behavioral targeting. Marketers like targeted ads because they reach specific consumers, eliminating waste and increasing advertising efficiency....

Search Drives Ecommerce Online and Offline

According to industry research, most ecommerce sites are not optimized to rank well in the organic search results. Over 80 percent of the Internet Retailer Magazine's top 100 websites were found to lack the basic search engine optimization (SEO) techniques that would give them high rankings....



About the Author

Bruce Clay is president of Bruce Clay, Inc. Since 1996, www.bruceclay.com has been one of the foremost search engine optimization Web destinations. Services include: tool subscriptions, training classes, site assessments, consulting services, and full-service projects. Areas covered are SEO, PPC, Analytics, e-mail, ad programs, and consulting.

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