In this video, Charles Lumpkin shares an easy and practical way to get links from valuable .edu domains.
December 11, 2009

Charles Lumpkin has been entrusted with million dollar budgets by companies who demand disciplined, intelligent, and measurable internet marketing. He and his team provide internet marketing strategy and services, usually on a pay-for-performance basis to companies of all sizes that are determined to move the needles.


Kinda surprising to see Search Engine Guide advocating the buying of links. Maybe also in order is a disclaimer letting small business owners that Google frowns on this type of linkbuilding, and that if discovered, there are potential negative repercussions.

Just sayin'....

@Matt McGee: Correct, buying links is a major risk to take because if Google discovers it, you could be penalized, banned, etc.

Is Search Engine Guide advocating the purchase and/or selling of links? No.

Do we allow discussion of a method that is risky, yes.

Matt, as you know, there are loads of different tactics and techniques for everything related to SEO. Some high-risk, some medium risk and some very low risk. The reality is, everyone at every company needs to make the choice of where their acceptable risk/reward ratio lies.

The great thing about Search Engine Guide is that we have a wide range of contributors with a wide range of experience and a wide range of opinions. The best sites for learning are the ones that discuss that wide range of experience and opinions.

I think it's fair to say that perhaps a post like this could have a disclaimer saying Google publicly opposes link buying and thus companies ARE taking some risks if they do so...but sometimes, that's far more effectively done in the comments with discussions like this one that go beyond saying "here's advice, but don't follow it" and instead inform people of the broader issues so they can make that risk/reward judgment for themselves.

Um yeah, buying links from .edu sites. This video came out in 2005 right..?

Plus, no offense to Mr. Lumpkin personally - Ive never met him, but Im sure he is a nice enough guy - but being in front of a camera is not his forte (even for something as drab as SEO).

Kind of a crappy and hackneyed tactic but I guess if it works, it works.

Wow, what an awful video.. First of all this is not a method to get links on .edu domains. This is a method for finding potential .edu sites to contact for link building. A VERY VERY BIG difference.

Also, next time you make a video you might not want to start it out with the sentence: "I blatantly stole this idea from....." , just crushes any and all credibility you might have had.

Seems like a pretty slow, expensive way to go about it.

I have to second a few of the comment. It definitely isn't best to start off with how you blatantly stole somebody else's idea, and it probably is a better idea to look as if you have rehearsed before taping.

What confuses me is, if I do sponsor an organization and the put a link to my site, how can Google frown upon this? If I give $100,000 to an org that fights cancer and they put my link on their site, is this really a paid link? Isn't it more of a mutual support thing? Do you think companies would sponsor if they didn't receive credit or publicity?


I have to agree with the previous comments; I felt a bit deceived as I watched the video - the headline did not reflect the content whatsoever.

Ana Hoffman/YourNetBiz System

Is buying links from links provider like text link ads or infolinks is dangerous also?

If it is, why they (those companies) are still online?

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Search Engine Guide > Charles Lumpkin > How to Get Links From .edu Domains Using the Skew Method