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Chris Logan

Search Engine Marketing Columnist

New Sitemaps Protocol Announced by Google, Yahoo & Microsoft

Google, Yahoo & Microsoft have announced an effort to provide a commonly accepted standard for search engine inclusion via sitemaps. A new search engine protocol is born!...

Internet Advertising Potential Underestimated?

Terry Semel, CEO of Yahoo, says he believes that the projected growth of Internet Advertising has been underestimated. With areas such as mobile, video and social not factored into the current projections how much room is there to grow?...

Yahoo Deal: Mobile Ads In Exchange For Phone Services

News is out that Yahoo has struck a deal with Vodafone to provide ads on mobile phones in lieu of customer's being charged less for their phone services....

Microsoft forms Alliance with Sprint Mobile

As the battle for search on mobile devices moves forward, alliances continue to be formed....