As the battle for search on mobile devices moves forward, alliances continue to be formed. The latest is a deal between Microsoft and Sprint to provide Microsoft's search engine on Sprint's mobile phones.

"Starting on Thursday, customers of the third-largest U.S. carrier will find Microsoft's Windows Live search bar at the top of Sprint's menu page when they access the Web."

Sprint to put Microsoft search on its mobile phones

November 15, 2006

Search Engine Marketing Columnist

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