Christine Churchill is President of KeyRelevance.com, a full service search engine marketing firm offering organic search engine optimization, strategic link building, and pay per click management. She is on the Board of Directors of the Search Engine Marketing Professional Organization (SEMPO), the professional association of the search engine marketing industry and serves as co-chair of the SEMPO Technical Committee.

Put Your Web Pages on a Diet

by Christine Churchill    February 23, 2004

Experienced SEOs know that you can boost your rankings by moving your page content as close to the start of your HTML code as possible. Search engines consider words near the start of your HTML code to be more prominent, and therefore more important, than words buried deep inside the file....

Keyword Analysis and Ranking: The Value of Brainstorming

by Christine Churchill    December 10, 2003

Brainstorming is all about thinking outside the box. The more effort you make to interact with new people inside and outside of your industry, the better job you'll do breaking down the barriers to creative thinking, and the better set of keywords you'll have for your web site....

Pay Per Click Search Engine Advertising: Smart Campaign Management Tips

by Christine Churchill    December 2, 2003

Don't get into an emotional bidding war if you lose a top ranking. It's much smarter to look for new and cheaper keywords. Cast your net broadly and you'll save money....