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Claudia Bruemmer

Claudia A. Bruemmer is the former Managing Editor of ClickZ (1998-2001), where she achieved the editorial success that resulted in the first sale of ClickZ to Internet.com (Jupitermedia) for $16 million. Currently a writer and editor for Bruce Clay, Inc., Bruemmer writes web page content and Internet Marketing business articles. She can be reached at cbruemmer@bruceclay.com

Optimizing Content for Universal Search

By now, you've all heard about Google's new Universal Search concept, which combines all the information within its vertical databases into one index to serve a single set of Web search results. As you can imagine, this will require some adjustments to standard search engine optimization techniques....

The Impact of Personalization on SEO

Personalization of search has been a growing topic of interest for a while, but has stayed under the radar for most people until now. With Google's widespread integration of personalization into standard search results, search marketers' attention has finally been firmly riveted on the issue....

Generate Customer Loyalty With Email

Marketing 101 tells us that it costs less to engage an existing customer than to acquire a new one. Lawrence Friedman’s The Channel Advantage puts it this way: "The cost of acquiring new customers is typically three to six times that of retaining existing ones." The conundrum is that while new buyers contribute to sales growth, the process of acquisition is costly....

The Importance of Search in Internet Marketing

Search is more popular than display ads and email marketing because of its excellent performance and ROI. Internet marketers should take note of the development in the search marketplace in order to better focus their advertising budgets....



About the Author

Claudia A. Bruemmer is the former Managing Editor of ClickZ (1998-2001), where she achieved the editorial success that resulted in the first sale of ClickZ to Internet.com (Jupitermedia) for $16 million. Currently a writer and editor for Bruce Clay, Inc., Bruemmer writes web page content and Internet Marketing business articles. She can be reached at cbruemmer@bruceclay.com

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