Content and Copywriting

Jayson DeMers

4 Ways To Optimize Your Website For Visitors And Search Engines

Following these four tips will keep your visitors your main priority while you work your optimization magic....

Robert Clough

How to Write Content That Will Boost Your Google Rating

Looking for content that will really make a difference with your Google rating? You don't have to be an English major, but you do need a few tips and tricks....

Jayson DeMers

How to Write Better Content for a Mobile Workforce

Optimized content for mobile devices and attracting more links will increase your overall search rankings in Google....

Jayson DeMers

6 Ways to Make Seasonal Content Effective in SEO

The right balance between evergreen and seasonal content can have a significant impact on your SEO campaign. Here are six ways you can make your seasonal content effective in SEO....

Jayson DeMers

6 Ways to Make Your Content More Authoritative for SEO

With these strategies, you should be able to make your content seem more authoritative, both to search engine crawlers and to your human readers....

Jayson DeMers

7 Types of Blog Posts That Earn The Most Inbound Links

These seven types of content carry the potential to attract inbound links more than their counterparts....

Mike Moran

Enterprise marketers must tightly choose the focus of their website

Are you responsible for a big company's digital marketing? You might not be the CMO, however, so that whole website isn't your problem. You are only responsible for a small piece -- maybe one product line. Or a single country. Or maybe a product line within a single country. Maybe your responsibility is even narrower than that. But do you actually know which pages on the website are your problem? Often I find people aren't exactly sure....

Jayson DeMers

Content Is King, But Does It Rule Alone in SEO?

We know that content is vital for an SEO campaign to succeed, but let's try to flip that logic around. Is it possible for an SEO campaign to succeed through the use of content only? ...

Jayson DeMers

What is the SEO Value of Website-Hosted Videos?

Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand the differences between website-hosted videos and YouTube-hosted videos. ...

Jayson DeMers

5 Strategies for Writing Compelling Titles

Whether it's a blog post, news article, email newsletter, or social media post, one of the biggest keys to increasing page views and maximizing impressions is creating killer headlines. Unfortunately, this is something most marketers usually fail miserably at. If you want to fundamentally change your content marketing strategy in just a matter of weeks, start by paying attention to the title....

Jayson DeMers

How Not to Go Viral: 4 Viral Marketing Fails

Viral marketing has the potential to make a huge splash online, but as with any marketing strategy, there's risk involved. Poor planning, offensive material, and a lack of brand transparency are all major contributors to failed campaigns. With so much potential for failure, how can your company launch a successful viral marketing campaign?Let's start by looking at what not to do. Here are four of the biggest viral marketing fails of all time....

Jayson DeMers

Searchmetrics Releases New Content Performance Research Tool

When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful....

Mike Moran

Are your Google rankings based on your conversion rate?

One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies.  But that's not the odd thing. What's strange, at least at first glance, is that a number of these companies have suffered only small drops in sales. This goes against everything we've ever thought about in search marketing--I mean, the reason that you work so hard in...

Jayson DeMers

How to Build an Online Portfolio and Drive Traffic To It

When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it.Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. ...

Jayson DeMers

What Businesses Need to Know about Content and SEO

Content is one of the most important factors a business has to execute properly if it wants to boost search engine visibility and rankings. What's challenging is that there are seemingly a million different kinds of content, and the rules for what's most effective seem to change regularly ... and too often, completely without warning. So how can content be created and employed most effectively? What are best practices for combining business content and SEO?...

Mike Moran

Does the Internet allow more differentiation?

If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on....

Jayson DeMers

Have We Seen the Last of Guest Blogging?

This is an issue that has received a great deal of attention over the last month or so. Ever since Matt Cutts' article 'The decay and fall of guest blogging for SEO', marketers and webmasters have been scrambling trying to figure out whether there's still a place for guest blogging in their marketing strategies....

Jayson DeMers

Is Your Welcome Message Personalized? How to Create a Custom Greeting for New Customers

One of the biggest challenges businesses face is winning new customers. When a new customer makes a purchase or signs up for an e-mail list, you're immediately presented with a one-time opportunity to impress that customer. What you do next could make the difference between losing that customer or creating a long-term relationship....

Jayson DeMers

Incorporating Audience Feedback into Your Content Strategy

Content strategy is currently one of the biggest buzzwords of online marketing, but many companies are still learning how to get it right. One of the most common reasons that content strategies fail is because companies neglect audience feedback. Many companies only publish commercial, salesy content that screams "buy me" without offering much value. This is an unfortunate trend - one that not only wastes marketing efforts and budgets, but results in ineffective online content and poor branding....

Nick Stamoulis

Reeling In Your Content Marketing Ideas

While most of us struggle to come up with enough ideas, having too many ideas that pull our content marketing efforts in a hundred and one directions can also hurt more than it helps. That's why it's so important that every content marketing campaign have a strategy (or at least a rough outline) to keep the train on the tracks!...

Nick Stamoulis

Start Your Content Marketing Campaign With a Question

There is no denying the short and long-term impact of content marketing on your site's organic presence. Both the search engines and social networks thrive on fresh content and the more great content you put out the more visitors, social shares, and links you can earn over time. And with Google's recent changes to the link schemes page in the Webmaster Guidelines the link earning potential of your content is more important than ever....

Jayson DeMers

How to Measure the Success of Your Content Marketing Campaign

According to the 2012 B2B Content Marketing: Benchmarks, Budgets and Trends report by the Content Marketing Institute, "nine out of ten Business to Business marketers are using content marketing to grow their businesses." But ask them how they are measuring the success of their content marketing efforts, and most won't have a clear answer. Here's my attempt at answering this question....

Stoney deGeyter

Does Your Audience Write Your Blog? They Should.

Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, we like to believe it's theirs, just as if they wrote it themselves. There is no shame in that! So why shouldn't bloggers have someone write their blog posts for them? No, I'm not talking about ghostwriters, but I am talking about audience participation in every blog post you write...

Mike Moran

Should I republish content on my blog?

We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we've ever seen before. And, to some extent, that's true. But if you are a veteran of electronic or even paper newsletters, I'll excuse you for not being so bowled over. You've been doing this for years and you know how it's done. One of the things you know is that coming up with fresh content takes work, and one of your secrets is re-publishing content originally published elsewhere. But should you do that on your blog?...

Nick Stamoulis

Are You Sitting On A B2B Content Goldmine?

A B2B content marketing campaign is what carries both your SEO and social media marketing campaigns forward. If you are one of the many B2B marketers that is struggling to produce enough content to keep the wheels turning don't despair. Chances are you sitting on a goldmine of B2B content and you don't even realize it!...

Mike Moran

Should I hire a ghost writer for my blog?

Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company's blog off the ground....

Stoney deGeyter

Every Good Content Strategy Starts With Having an Actual Strategy

As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search engine algorithms for temporary gains. There is a lot that goes into a good SEO campaign, one of the most important being your website's content...

Stoney deGeyter

Let Community Be King Over Your Content

If content is king, it can be a bully. It's all about itself. However, when you let community be king of your content, you can then focus on building community engagement, which encourages people to read your content. When community comes first, it uses content as a tool rather than a weapon. Tools fix things. Weapons, not so much...

Todd Bailey

When Google Can't Control Marketing

Many people have thrown their arms up in desperation over Google's latest algorithm change.  Clients and online marketing providers are trying to polish away any smears left by the latest Penguin update.  For many clients, Google placement is a necessity to their everyday operations.  Some clients feel they can't afford any interruptions in their business instigated by Google....

Stoney deGeyter

The Right Message May Not Be So Right for Your Audience

The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any deficiencies you might have....

Nick Stamoulis

Don't Just Build Links, Become a Thought Leader

The content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose than just link building---it can turn your brand into a thought leader....

Nick Stamoulis

Even Great Content Will Go Unnoticed

Let's say you luck out and have a fantastic in-house writer that is a content marketing machine--churning out really good blog posts, articles, white papers, webinars and more on a regular schedule. Even if they create the most brilliant blog post ever written, it's entirely possible that you won't benefit from it. It's a hard pill to swallow, but a lesson that every marketer and site owner must learn: even great content can go unnoticed....

Miriam Ellis

The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penalties

Why substitute the word 'canine' for 'dog' isn't your most intelligent marketing choice....

Mike Moran

Editing: Is social media realtime or permanent?

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between. Some kinds of social media (Wikipedia) couldn't exist without...

Stoney deGeyter

Don't Roll It Out Yet! Three Checks Before Your Optimized Site is Ready to Go Live

When you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal!

Stoney deGeyter

Content Optimization Tutorial: How to SEO your Content for Rankings

Getting keyword rankings isn't good enough. The page must generate profits! Any page can get traffic. An optimized page should draw traffic through rankings and be a critical part of the conversion/persuasion process.

Mike Moran

Do searchers like your content?

Perhaps you don't care whether searchers like your content. I mean, what you really care about is whether the search engines like your content, right? Or whether a searcher will choose your search result because it is relevant. Or whether they will buy from you. Your content doesn't really need to be likable, does it? If you can somehow get yourself into the rankings and sell it, it doesn't matter how you do it. At least that is what we always thought. But the game is changing.Suddenly, your content needs to be voted Miss Congeniality....

Stoney deGeyter

The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need

While it's great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution.

Stoney deGeyter

The Dirty Little Secret of Conversions, Part 2: Understand Your Customer's Wants

Business building is about relationship building. In order to get and keep customers, you must be able to build some kind of relationship with them. After all, you want to be different than the 100's or 1000's of others all selling the same product or service. Once you open up the door to relationships with your customers, you create a comfort level and familiarity that continues to bring people back.

Stoney deGeyter

The Dirty Little Secret of Conversions: It's About Relationships

There are a lot of things that go into operating a successful business. But, when it's all said and done, the thing that really matters most is building relationships. Sure, your customers are concerned about price, quality, service, etc., but the most successful businesses are those that work to create some kind of strong rapport with both their customers and potential customers alike.

Mike Moran

The Farmer update and "feeding the content machine"

I've been doing a lot of thinking lately about Google's Farming update and why it has caused such angst among search marketers. Part of that answer is simple--a lot of sites with high rankings suddenly saw them plunge. That will cause some angst, for sure. But I think there is something deeper going on here. I think part of what is upsetting everyone is that we are feeling overwhelmed at what is expected of us. We don't feel capable of feeding the content machine. It feels like no matter what we do, we have to come up with more and...

Mike Moran

Do I have a content farm?

I was at the Boston SEO Meetup last night talking about why white hat SEO is the way to go. The attendees were a mix of newbies (trying to find people to help them with SEO) and a number of us grizzled veterans. (I am not sure what it means to be grizzled, but it just sounded right.) But I was surprised that many (both veteran and newbie) wanted to talk about the same thing: content farming. Some wanted to know what content farming is, some wanted to know what Google's algorithm change is affecting, and others wanted assurance that...

Stone Reuning

Dig a Little Deeper in your Keyword Research to Really Learn What Your Prospects Are Looking For

We all can get a little lazy sometimes - web writers are no different.When researching keywords, it's natural to just want to grab some keywords in high demand and put those into our copy. But you have to think about those who have no idea what you do or offer. With this in mind, web writers need to better study keywords and use others that may not look like they're in high demand but would be something a total novice might think of.Not digging deeper into your keyword research could hinder your website's potential and not attract the best leads....

Stoney deGeyter

Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Part 3 of 3)

This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of duplicate content. This post covers some of the solutions that will help you fix your duplicate content problems.

Stoney deGeyter

Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Part 2 of 3)

This series is pulled from a presentation given at SMX East. Part I of this serious covers the problems duplicate content creates. This post covers the causes of duplicate content, and Part III will look at the solutions you need to implement to fix your duplicate content problems.

Stoney deGeyter

Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead!

Duplicate content is like a virus. When a virus enters your system, it begins to replicate itself until it is ready to be released and cause all kinds of nasty havoc within your body. On the web, a little duplicate content isn't a huge problem, but the more it replicates itself, the bigger the problem you're going to have. Too much duplicate content and your website will come down with some serious health issues.

Stone Reuning

Building Web Content vs. Traditional Advertising - How to Explain to Your Boss or Prospective Client(s)

How can you convince skeptics of the value of building web content over traditional advertising? While the answer may seem obvious to you, many others still cling (...perhaps stubbornly) to advertising - whether it's PPC or traditional. See how you can convince your boss or prospective client of the long-term benefits web content provides....

Stoney deGeyter

Dropping in to See What Condition Your Condition is In - Part II

In the last post, we explored five of the Top 10 Guidelines to Establishing Web Credibility, provided by Standford back in 2002. Still relevant today, here we'll explore the remaining 5.

Stoney deGeyter

Dropping In To See What Condition Your Condition Is In - Part I

While revisiting the Top 10 Guidelines To Establishing Web Credibility (published by Stanford in 2002), I found it interesting how, with all of the advancements in site development and marketing, it all still comes back to the basics. Below are the first five guidelines. I've provided some of my own additional thoughts and commentary and would be interested in hearing yours as well....

Stone Reuning

Can I Use Frames on My Site and Still Have High Rankings?

Any experienced search engine marketer knows that Frames spell doom for your site in terms of search engine rankings. What's the point of all those pretty flash graphics if they can't be found? But don't remiss - there's a way you can safely use Flash and still get the content crawled and indexed by the search engines. Continue reading for more.......

Stoney deGeyter

Six Easy Ways to Eliminate Pesky Duplicate Content

Despite the all the intelligence Google can muster, it's still a good idea to fix your duplicate content problems. Because it will play a role in which pages the search engines spider and index, as well as how many they index. These are both critical to getting visitors to your site and presenting them to the best pages for their query.

Stone Reuning

Use a "Breath" Test to Determine Proper Length for Headlines

Any online writer struggles to determine how long, or short, their headlines should be. Check out this easy test from Copyblogger that helps easily pinpoint the proper length and structure for your headline....

Mike Moran

Singular and Plural Keywords Are Not Always the Same for SEO

I received an interesting question the other day from a student in a class that I am teaching on SEO. He's in the process of optimizing a landing page for the keywords "waterproof jacket" (singular) and "waterproof jackets" (plural), he is noticing that each keyword produces different organic search results across multiple search engines. His question is whether he should optimize his landing page for both of these keywords or just one of them? As you might suspect, there is no one-size-fits-all answer to this question (even thought the actual waterproof jacket might come that way)....

Stone Reuning

Know your Page's Goal or Purpose before Writing

Know why you're really writing that webpage before you even write (...or type) the first word. Web pages are not just about keywords and social media. Learn about a critical step many web copywriters unfortunately fail to overlook. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}...

Stone Reuning

Distributing your Press Releases for Maximum Impact - Part III

Creating a properly formatted and well written press release is only half the battle. You have to distribute it through various online channels for it to have much impact. Simply posting it on your site will not do very much. PR distribution outlets get your news out there for the whole world to see....

Mike Moran

For SEO, you need a story to tell

I frequently advise clients that the secret to successful search engine optimization is to have content that people really want to find. And, beyond SEO, the secret to a successful site is that the same content makes prospective buyers want to read it, and it persuades them to buy what you are selling. It sounds simple, and for some companies, it is simple, but we often make things more complicated than they are. I find that small and large companies each struggle with this question of what story to tell, but they struggle in different ways....

Mike Moran

Does your SEO get lost in the translation?

People often ask me how to break into international markets. Big companies struggle with this all the time, but the great thing about the Internet is that small companies have a better chance of going global than ever before. But when you're planning that new country Web site, have you thought about search engine optimization? Sure, you want the free traffic, but have you thought through the steps you need to take? It might be more complicated than you think....

Stone Reuning

Properly Formatting your Press Release for Maximum Impact - Part II

Aside from letting the world know about what's going on at your company, press releases also help your company's website build and maintain high search engine rankings....

Mike Moran

Is duplicate content OK for duplicate keywords?

A couple of months ago, I posted on the search engines' so-called "duplicate content penalty," where pages that contain similar words are often hidden from the search results because the search engines (rightly) conclude that searchers would rather see different pages. Recently, I was e-mailed a follow-up question about a particularly difficult aspect of the duplicate content penalty—when you have two keyword phrases whose landing pages really could be twins. What do you do then?...

Stoney deGeyter

6 Clichés That Help You Understand SEO

Clichés are a great way to make a point because the meaning of them is pretty much universally understood, even if not entirely true. Just because something is a cliché doesn't mean it can, or should be, disregarded. Here are some clichés that we can use to help us better understand SEO.

Stoney deGeyter

Don't Let Good Content Die - 4 Ways to Keep It Alive

There are any number of reasons why content needs to be changed, freshened up, or removed altogether. But rarely, if ever, do you want to throw the baby out with the bath water. Something can usually be salvaged. Previously valuable content can be made valuable again. Here are four ways you can keep good content alive, even when it's old.

Stoney deGeyter

How to Ensure Your Website Gets Some Action

When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it's your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a ghost town. If there is anything that all the years of marketing research has proven it's that people need to be told what to do if you expect them to do anything at all.

Stoney deGeyter

How to Train Your Content to Get Your Audience's Attention

Most people who visit websites scan them first, then skim the text. But, they only skim read if they get intrigued by their initial scan, and they read it only if they find something compelling and interesting that warrants their full attention. There are four easy ways to train your text to be scan-able.

Stone Reuning

Properly Formatting Your Press Release for Maximum Impact - Part I

Optimized press releases not only help boost your search engine rankings but help your company build credibility and spread news about new products, events or any other newsworthy item. Properly formatting your press releases gives your company the professional look it deserves....

Stoney deGeyter

How to Train Your Content Not to Overstay it's Welcome

The first thing to train your content to do is not to overstay it's welcome. Like a neighbor you enjoy having over occasionally, there comes a time when they must leave. In the same way, you can train your content to know when to stop talking and show the visitor the door to the next page or pages of your site.

Stoney deGeyter

They Got Dibs! Make Your Audience Your A-Girl

What you write, how you write, and the overall presentation you put together on your website shouldn't be based on the boss' opinions or what we think the search engines want. Those don't have to be totally disregarded, but your audience, your A-Girl, comes first. She's the one that matters.

Stoney deGeyter

How to Write Content That No One Else Has

One of the most important things business owners often fail to do is to make their website remarkable. It really doesn't matter what industry you're in or how many other websites you're competing against, making your site stand out from the pack is absolutely essential.

Stone Reuning

11 Ways you Can Maximize Keyword Exposure without Sacrificing your Content

Following these steps will go a long way toward maximizing the amount of keywords on your page without creating copy that's repetitive, boring and gets you penalized by the search engines....

Stoney deGeyter

Who Told You THAT Was a Good Keyword?

Choosing single-word terms is tempting due to the search volume those terms have. Clients often choose these words on that basis alone. They are tempting targets for business owners who see dollar signs in every potential visit. But, instead of creating dollars, these keywords steal profits away through efforts that are better invested in other places.

Stoney deGeyter

It Isn't "Old School SEO" If It's Just Nonsense SEO

In the SEO world there is "old school" and then there is "old school SEO nonsense". In my world, the "old school SEO nonsense" stars Will Farrell. In your world, it might star Colin Farrell, Lindsay Lohan, or the entire cast of Big Bang Theory--all viable alternatives.

Stoney deGeyter

How Using Lots of Keywords Can Help You Focus On One Keyword

If you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what is essentially the same thing.

Stoney deGeyter

Does Your Content Know Where Your Audience Is?

The best way to attract the specific customers you want and make sure you are meeting the needs of your audience is to write your content specifically for them. But even knowing who your audience is doesn't mean you're able to speak to them on their level unless you know where they are in the buying process.

Mike Moran

How do I avoid the duplicate content penalty?

I recently got this question and stared at it. Long and hard. There were so many things wrong with the question that I didn't know where to start. But since this is a blog post, don't fear. I've figured out where to start by now. I hope when you are at the end of the post that you know where to start, too. Duplicate content is a subject that everyone asks about, but I find that few people truly understand what it is or what search engines do with it, much less the answer to how to avoid the duplicate...

Stoney deGeyter

You Keep Using That Keyword. I Do Not Think It Means What You Think It Means

Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. Unfortunately I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is.

Stone Reuning

Product Descriptions - Get Your Ecommerce Store in Shape

Consumers scour the Internet to research products before making a purchase. Today's shoppers want information before they buy. Those retailers providing the information shoppers seek in a unique manner can enjoy significant advantages over other retailers competing for a shopper's purchase. And now with Google's MayDay Update wreaking havoc on long-tail rankings for some ecommerce stores, the time is right for getting your product descriptions ramped up....

Stoney deGeyter

How to Make Your Content Trusted Content

I was talking with a client the other day about how to optimize their content. They kept saying, in a way of trying to understand what they need to do to improve their website, that what they need to do is to create a bunch of content and keep using their keywords over and over. Uh... no.

Stoney deGeyter

All Good Content Starts Here: Keyword Research

One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content to meet their needs. Spending a few minutes before setting pen-to-paper, or fingers-to-keys, can tell you just about everything you need to know about what types of things people are searching for on the web. From that, you can determine what kind of content you need to reach your audience.

Stoney deGeyter

Put Your SEO and Copywriter in Their Place... So Your Keywords Will Be Too!

When dealing with your online content you have to find the right keywords and the right place for them on the page. SEO 1997 was all about throwing keywords anywhere and everywhere on the page in hopes to claim those top spots. In today's world your content has to read, not like a keyword laundry list but more like information that actually helps sell your product or services, or provide information the reader finds helpful to them.

Stoney deGeyter

There's No Such Thing as Perfect Content

If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it's that there is no such thing as "perfect." When it comes to your website's content, the same holds true. But in the case of your website, the tinkering should upon the original rather than create a bastardize version of an mildly flawed classic.

Stone Reuning

The Need for Speed: What Does Google's Caffeine Mean to You?

Google's new system for indexing content on the Internet, Caffeine, went live June 8th. It used to be that Google updated its indexes every couple weeks. Now it's darn close to real time. This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase....

Mike Moran

Why you think you have nothing to say

I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular: Tell what you know so your customers can learn from your expertise. You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast—I don't really care how you do it, but do it. Too often, the response is something like, "But I don't have anything to say." I suspect that you do have something to say, but you are just not giving yourself permission...

Stoney deGeyter

It Isn't Good Content Unless it's SEO'd Content

Good SEO content does more than just help a site get rankings. It lets visitors know their search was successful, provides them the information they need, and leads them through the conversion process to achieve leads and sales (or whatever else is a conversion to you.)

Stone Reuning

Mayday Update Confirmed by Google

A hot topic of late in the SEO forums centers on what's been dubbed Google's "Mayday" update...we explained in our blog previously that many site owners were experiencing dramatic drops in their long-tail keyword (phrases over 3 words) rankings. Now Google has confirmed the "Mayday" update with Matt Cutts saying at Google I/O that "this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn't going to be rolled back."...

Mike Moran

Search marketing gets specific

Remember when everyone wanted the #1 position for one-word searches? Time was that more than half of searches were only one word, but searchers have grown a lot more sophisticated since then. One-word searches rarely found what searchers were looking for, and comprise far less of the mix nowadays. It's just one way that search marketing is getting more specific....

Mike Moran

Is your FAQ page a crutch for a bad website?

Frequently asked questions are a staple of the Internet--even predating the web. And the idea makes sense. If people are continually asking the same questions, why not answer them once on your website so you won't have to answer them over and over again? That's the theory, anyway. But, in practice, getting the same question over and over again might point you to some other ideas besides updating your FAQ page....

Dave Cosper

New SEO Practices for a Google Caffeine World

It's not going to be easy to fool Google anymore. To rank well in the new Google algo, you need to think about how you can encourage other people to want link back to you within a meaningful context across a broad number of sources....

Mike Moran

Search Engine Optimization vs. Customer Connection

Last week in this space, I posed the musical question, "Are You Optimizing for Search Engines or for Customers?" Then, on Friday, I continued this theme in my talk at Search Insider Summit by focusing on the choice between search engine optimization vs. customer connection. One reporter summed it up as "search marketers need an attitude adjustment," which might be true, but I want to go a bit further....

Stoney deGeyter

SEO 101 - Part 12: Everything You Need to Know About Page Content

A good heading tells people what they can expect from the content that follows. What information will they learn? What benefits will be presented? What solutions will you provide?

Stoney deGeyter

SEO 101 - Part 11: Everything You Need to Know About SEO Copywriting

A website without good copywriting is a sports car with an engine that doesn't run. It doesn't matter how pretty it is, the content is what is needed to provide your visitors the information they need in order for you to make the sale (or conversion, or whatever else you want your visitors to do.)

Jeff Howard

Creating Good Localized Copy, Without Much Hassle

This is short and sweet local SEO tip and one that can be completed at almost zero cost. Over the past few weeks I've been working with a website that interfaces with a lot wedding vendors, service oriented businesses like florist, photographers, reception halls, DJs. All of these businesses compete locally, and most websites have a number of different pages describing the services offered as well as the experience level of the provider. While reviewing hundreds of these websites I've picked up on a common missed SEO opportunity. That is a majority of the website copy does not include localized...

Charles Lumpkin

SEO: Be a Content Creation Beast

You're targeting the right keywords. You've got links pointing back to your site. All the SEO basics seem to be covered. Now what? How do you get that extra bit of traffic?...

Karri Flatla

Web Copywriting Voodoo: The 8-Step Secret Copywriters Might Not Want You to Know

I might get in ca-ca for sharing this with the entire readership of Search Engine Guide, but it's time to reveal what I think a lot of web copywriters probably don't want you to know. Why? Because keeping you in the dark about how we crunch out great copy day after day keeps us in business. Or so one would think....

Mike Moran

Search Marketing Is Easier Than You Think

Not long ago, I spoke to a group of local chemical manufacturers on Internet marketing. After the talk, I sat next to a veteran business owner at dinner, someone who clearly appreciated the talk but also felt a bit overwhelmed at the prospect of Internet marketing, especially search marketing. I was happy to put him a little at ease, because he really knew a lot more than he thought he did....

Eric Brown

Can You Manage 5000 Blogs a Day

There is a product that has launched recently, which is aimed currently at the multifamily, apartment owner/operator space, but may well also extend into additional industries, such as Travel, Hotels, Wine and the like, that is worth taking a look at. I expect that some of the readers and followers of this blog may be skeptical, but I am interested in hearing your feedback....

Mike Moran

How many search keywords can I target per page?

I'm sometimes asked this question, usually by someone savvy in search marketing. After all, it's expensive to create and optimize pages for search, so you'd want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one....

Mike Moran

Marketing to the Smart

Most companies I work with market only to smart people. I mean what do you have against us dunces anyway? I know you'll deny it, but if I look at your Web site, I bet you're as guilty as the rest. If you don't believe me, read on....

Mike Moran

How do I get links to my Web site?

The owner of a Web site that sells ski and snowboard equipment contacted me recently with a burning question, "How do I get links to my Web site?" His e-mail was filled with lots of geeky search jargon about reciprocal links and PageRank effects--enough that I suspected I wasn't dealing with someone clueless about search marketing. Instead, I think this business owner had done a lot of research on search marketing and was asking me about what he'd been told. He was gearing up for a big link campaign, targeting ski resorts and any other place he could find. I...

Karri Flatla

Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)

Clayton Makepeace recently revived an old copywriting post titled "8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof." In that post, Makepeace explains uncomplicated yet effective methods for researching your target market. By the end of the post you realize there really is no excuse for leaving out this critical step. While the copywriting techniques outlined are indeed timeless, I'd like to "Twitterize" some of Makepeace's points for the social web....

Jennifer Laycock

A Content Case Study: Kraft Plays to Their Audience

Every now and then it's fun to take a company who is doing things right and make an example of them. This week, that company is Kraft foods. I've been meaning to write about a content idea of theirs for awhile now, one that does an excellent job of serving their target audience and also opening the door to draw a new audience.

Diana Adams

How To Create a Negative Keyword List

Last week's Top 10 ways to save money with PPC was a bit tongue in cheek, but I hope you came away with the the very solid point I was making. Negative keywords are the best way to save money on unwanted clicks. When you're after the lowest cost per conversion (as most ecommerce websites would be, right?) you watch where your ad spend is going very carefully....

Mike Moran

Do I need a shopping cart or a content management system?

Someone recently asked me how he knows whether to use shopping cart software or a full-blown content management system for a Web site. Does it depend on how large your site is? Does it depend on what kind of content you have? And, most importantly, which one is better for search marketing? These are good questions, so they deserve good answers....

Mike Moran

Free Pictures Done Right

You're constantly getting advice, from me and all the Internet marketing gurus, that you need great content to succeed in search marketing (and lots of other Internet marketing techniques, too). And we all assume that you'll write this wonderful content yourself, because, God bless us, if you can write e-mail you can probably write a blog post or a Web article. But, if you're like me, you really want to include a picture. And if you're really like me, you couldn't take a decent picture if your life depended on it. And if you're a carbon copy of me, you...

Jennifer Laycock

Tweaking Your Copy for SEO Purposes? Tweak it for Message too!

One of the things you should be doing on a fairly regular basis for your web site is running a quick check on your keyword phrases so you can make tweaks to your copy. Just because a word or phrase was popular when you first optimized your site doesn't mean it is now and regular keyword research can help you spot "holes" in the search results that you can fill by creating new content.

Karri Flatla

In Blogging You Need Only Think Small to Get Big Results

When I started a blog on my website a few months ago I felt overwhelmed by the sudden responsibility to post fresh content often. It was as if the minute I created a section on my website called "Blog" I was inaugurated into a writer's hell where I felt both stumped and compelled to write all at the same time, all of the time. Then I realized that I was missing the point of blogging, which is to keep a lively conversation going (even if it's sometimes only between you and the WordPress Dashboard). And if you're a decent conversationalist,...

Mike Moran

Is Your Copywriting a Detective Story?

Ever see a billboard on the side of a bus for a new movie? "Wow" or "Amazing" is a typical quote. But you've heard the occasional story that the full reviewer's quote was actually "Wow, this is the worst musical I've seen in 20 years." or "It's amazing that a studio even released this movie." The people reading our marketing claims often treat them like detective stories, trying to figure out what's really going behind the florid prose. Does that sound like your company?...

Diane Aull

Copywriting Workshop - SBM Unleashed

Strong website copy can increase your conversion rate and improve your search engine rankings. In this session, Heather Lloyd-Martin and members of the audience review and offer suggestions for websites offered by three volunteers to help them improve their website copy. You're sure to find ideas here you can apply to your own site....

David Wallace

Creating Great Content - SBM Unleashed

One of the biggest stumbling blocks for small business web sites is their content. This session, taught by Heather Lloyd-Martin of SuccessWorks Search Marketing Solutions, will reveal why content and copywriting plays such a huge role in the success of your web site. It is designed to show what type of content is essential to include and provides some tips and insight into how the words you use can impact the actions people take once they reach your web site....

Mike Moran

Copywriting for the Busy

I'm constantly amazed by the folks in direct mail who send out these long letters asking me to sign up for one more credit card—I know they work, but it's not my style (and it doesn't work well on the Web). I am often reminded of a story from my youth—the 1960s—when a long-haired hippy was struggling to get a ride to his destination. The hitchhiker kept sticking out his thumb, but no one stopped. Finally, he scrawled on a piece of cardboard, "Going to the Barber" and he was picked up within minutes. Now, that's copywriting....

Stoney deGeyter

The Best Damn Web Marketing Checklist for Website Content

Content is an essential part of the persuasion process. Pretty, image-based sites may be appealing to the eye, but it's the content that appeals to the emotional and logical centers of the brain. The inclusion of content as well as the effectiveness of the writing are all crucially important to the sales process.

Jackie Baker

Site Clinic: The Most Important Question You Need To Answer

When I ask for website submissions for this column, the very first thing I want to know is what is your goal for your website? "My daughter says I need to have one", or "everybody has one so I should too" definitely don't count. I'm talking tangible, profitable goals. And these goals ultimately come down to just one question: what do you want people to do on your website? This is the most important question you need to ask yourself when building a new site or revamping an old one....

Debra Mastaler

I'll Take Links And 11 Gold Medals Please

Do you do any link building planning?  Planning as in mapping out locations you want to get links from and developing strategies around upcoming events? If you're not, you may want to take a look at what one company has done to capitalize on anticipation.  The goodwill, media attention and inbound links they generated from one small commercial is priceless and worth it's weight in gold....

Stoney deGeyter

Seven Building Blocks of a Destination Website: #6 Voice

Creating a very distinct voice for your website is really about giving your website a personality. You can have great copy that lacks a clear voice that can be heard. But by creating a voice that can be heard clearly and distinctly through each written word on the page you are increasing the level of engagement with your visitor.

Diane Aull

Your Website Doesn't Need Content

Well, actually, it's just boring, low-value content your site doesn't need. Fresh and unique content is always a good thing. Here are a few tips for creating the kind of content every website can benefit from....

Jennifer Laycock

Cross Sell to Build Links and Increase Rankings

Good search engine optimization has always been about delivering great content to both readers and search engine spiders. Really good search engine optimization is about learning to balance who to keep happy at any point in time and understanding how one change to your site can impact multiple things. Excellent search engine optimization is when you find the "sweet spot." That's when you make a change to your site that results in increased rankings AND increased sales.

Jennifer Laycock

Is the Goal of Your Copy To Rank or to Convert?

Obviously the goal of your copy is to do a little bit of both, but when it comes right down to it, which ones is more important? We all know you need to consider your rankings because they can be a fantastic source of traffic, but it's also true that traffic that doesn't (or won't) convert means almost nothing to the average site owner.

Scott Allen

SEO is a Fusion of Relevance and Authority

With all the hot topics in SEO these days, it's easy for newcomers to miss out on the basics, or for those more experienced to forget about them. As long as there is a need for search engine optimization, the core elements will always be Relevance and Authority, and it's important for us to understand what these mean.

Jackie Baker

Site Clinic: Crafting Persuasive Web Content

Quality content is one of the key ingredients for improving search engine placement, gaining links, and driving conversions. If your content isn't written well, doesn't answer visitor needs, isn't asking for the conversion, and is hard to read, you're losing a whole lot of sales and leads from your website....

Karri Flatla

Has the Internet Made a Believer Out of You? Maybe This Will Rock Your Religion

Let's get one thing straight: much as we like to play God, Internet marketers are not the omnipotent beings some people think we are. The Earthly truth is that we're just some really driven people with a lot of knowledge about working the web to your advantage. And most would agree that this knowledge, when put into action, is worth a few bucks. Of course, it's easier to continue believing in the omnipotent marketer. As in, if you pay someone enough money to market your business for you, then that person is accountable for your business' failure to turn a...

Mike Moran

More Journalism, Less Marketing

I read a recent interview with marketing guru Guy Kawasaki by Lee Odden, where he said he didn't know anything about search marketing except to "write good stuff." It sounded almost apologetic, but you should know that producing content that people want to spend time with is, in fact, the most important part of search marketing. And small businesses will be happy to know that it doesn't cost much more for lousy content than it does for good stuff—although it does take more talent and more time. So, what is a small business to do about creating good content? My...

Mike Moran

Book Review: Landing Page Optimization

At Search Engine Strategies in March, Tim Ash walked up to me after my speech and handed me his book. I (ashamed to say) did not know Tim and had not heard of his book before then. I leafed through it quickly and told myself, "This looks good," and promptly dumped it in my pile of books that take forever to get read. I told myself I'd eventually read it, but it took me quite a while to do so. That was a big mistake....

Stoney deGeyter

What Does a Title Tag, Title Tag and Title Tag Have In Common?

Duplicate titles is something we often see on newly developed websites or content management systems that don't allow proper control of individual pages. While I get how when developing new websites the title tag can get overlooked, I'm amazed that people develop web software that still doesn't take title tag customization into account.

Jennifer Laycock

Targeting Conversions and Traffic with Long Tail Writing

As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target the long tail in their copy. They also don't know that long tail friendly copy is also user friendly copy.

Jackie Baker

Site Clinic: Content Is Key To Attracting Customers

Today we begin the first installment of a weekly site clinic column, where small businesses are invited to submit their websites for review. Can't beat a little free advice, right? I'll be looking at the design, copy, usability, SEO, marketing, and any technical issues that may prevent websites from drawing loyal, active visitors and meeting goals. Each week, I'll give the top five issues the website owner/manager can address to significantly improve performance. ...

Jennifer Laycock

SEM Bootcamp: Three Steps to Creating New Content

With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. I'm guilty of tunnel vision myself. After all, social media is far more fun to talk about than title tags, keyword selection and canonical issues. That said, sometimes the best way to give your site a boost is to go back to basics. Whether it's a refresher or your first shot at optimizing your site, here's a trip down content revitalization lane.

Manoj Jasra

5 Tips for Captivating Lists

People seem to really appreciate the simplicity of lists and also have an easier time going throw their content, hence their immense popularity. In fact, I would have to say that 80% of my most popular articles on Sphinn have been lists. But what makes a good list? Below I have suggested 5 ways in which you can create a strong list...

Diane Aull

Unleashed: Keywords and Content

Continuing with coverage of the Small Business Marketing Unleashed conference, here's Heather Lloyd-Martin's presentation on keywords and content....

Miriam Ellis

Is Your Small Business Website's Voice Honest and True?

Who are you? An individual? A family? A group of people sitting at desks in an office? An entity with a physical location where I'll be standing in a line to speak with someone behind a counter? A co-op of professionals that will come to me to perform a service? When I hit your website, one of my first efforts is going to involve trying to determine who you are, behind that screen, those images, those words on your pages.

Jennifer Laycock

How Doing a Little Thesaurus Surfing Attracts the People Who are Article Surfing

Sean D'Souza at Copyblogger calls them "a few measly words." I like to refer to it as "Thesaurus surfing." Either way, Sean offers up a couple of fantastic examples of how adding a target and some adjectives to your article titles can go a long way toward tightening up your content and enticing readers to click through and follow you along for the literary ride.

Jennifer Laycock

A Dozen Reasons to Have a Blog for Your Business

While social media is still the topic du jour at major search conferences, I'm still hearing a lot of buzz about blogs. While Technorati is tracking more than 121 million blogs these days, we're still no where near the saturation point. The issue now is convincing small businesses of the need to consider launching a blog. That's what Grant Griffiths is aiming to do over at Home Office Warrior with his great list of 12 Ways a Blog Can Benefit Your Business.

Manoj Jasra

Republish or Not to Republish?

Writing and promoting unique content on your own blog is great but there are times when you can leverage more authoritative sites within your vertical by republishing the same content to in order get an even higher lift the second time...

Sage Lewis

Video: Want to Double Conversions? I have two words for you... multivariate testing

Sage spotlights an article by Marketing Sherpa that reveals the results of multivariate landing page testing on SEM conversion rates. With little initial investment, companies have the potential to double their conversion rates. The artice also points out four major lessons to learn from multivariate testing, such as remembering that site redesign is crucial and to expect organizational barriers.

Stoney deGeyter

4 Copywriting Steps that Will Sell Ice to Eskimos

For many business owners, writing can be a daunting task. Sure we know our products and services inside and out and putting what we know into words is easy enough, but that's about as far as it gets. Is that enough to sell? Sure. Could more be done to sell better? You bet!

Stoney deGeyter

Developing Exciting Copy that Speaks Your Visitor's Language

There is a distinct difference between editing a site for search engines and making edits for visitors. Traditionally in SEO, adding keywords to a web page falls under the category of editing for search engines. But many don't realize that adding keywords to your copy can and should be a function of making the site function better for visitors. The copy of your website falls very distinctly into the marketing realm of website management. Yes, search engines look at copy too, and adding certain keywords can help you achieve search engine rankings rankings, but each page needs to appeal to your readers first.

Manoj Jasra

50 Tips for Christmas Website Optimization

If you're an online retailer and you're looking to maximize this year's Christmas season then I suggest you check out Jessica Hupp's post at because she has come up with over 50 ways that you can optimize your website for Christmas. From Landing Page Optimization to Usability to Analytics, she covers it all....

Scott Buresh

What Every Search Engine Optimization Company Should Know about Keyphrase Choice

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company.

Jennifer Laycock

Ultimate Online Copywriting Cheat Sheet

Anyone with an ounce of knowledge about online marketing knows traffic is worthless if you can't deliver compelling copy. Good copy earns search rankings. Good copy earns links. Good copy convinces visitors to stop shopping and start buying. Unfortunately, good copy isn't easy to write. That's why the Eisenberg brothers have put together a fantastic list of more than one hundred copywriting articles divided by topic and spread out over two lengthy posts.

Jennifer Laycock

Designing the Perfect Small Business Marketing Conference (Houston, Texas 2008)

In the last five years, I've attended dozens of marketing conferences, events and seminars. During each of those shows, I've spent time talking to the small business owners who've come to try and learn a little more about how to market their business online. Time and time again, the message I hear is the same. "The information is incredible, but I have no idea where to start!" It was that line that caused Robert and I to sit down several months ago and brainstorm all the things we'd do if we were planning a marketing conference for small business owners. It was Stoney deGeyter who said "so why don't you do it?"

Jennifer Laycock

Deliver the Goods to Sway "Social Researchers"

According to new data released by the e-tailing group and PowerReviews, nearly two-thirds of online shoppers now spend a significant amount of time reading consumer reviews before making a purchase. Dubbed "social researchers," these shoppers rely on advice and feedback from others to help them decide which products or services to buy. 86% claim these reviews are "extremely important" to their buying decisions.

Stoney deGeyter

Full RSS or Summary Feed?

I'm not the first one to chime in on this topic, mostly because I've gone both ways and I can make pretty valid arguments from either side. But I've finally settled it in my mind which is "best". Full RSS feeds are better than summary feeds. Let me tell you why...

Sage Lewis

Video: Nobody Wants Your Stinking Content... So Give Them a Community!

I love this article written by Stoney deGeyter on multiple levels. There is much to be learned with this article starting with how it grabbed my attention.

Stoney deGeyter

5 Easy Ways to Make Your About Us Page More About Your Customers

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.

Stoney deGeyter

Nobody Wants Your Stinking Content... So Give Them a Community!

On the web it is impossible to have a conversation without content. That is why content will never truly be dead. Every word written, every blog post, article, instant message, forum post, etc/ (the list goes on and on) is done via content. But content, outside of community, is not a conversation, it's merely a one-way communication. To paraphrase an old philosophical riddle, if someone communicates and no one is around to hear (or read) it, is he really saying anything at all?

Jennifer Laycock

Is Your Blog Riddled With Errors?

The shift from static web site content to sites powered by blogs has been a blessing and a curse to many businesses. All that fresh content does wonderful things for rankings, repeat traffic and link generation. On the other hand, giving people who aren't trained writers access to post on your company blog can spell disaster in terms of punctuation and grammatical errors. It's with this problem in mind that Daniel Scocco writes an excellent post outlining bloggers' most common punctuation errors.

Stoney deGeyter

9 (+1) Tips For Writing User-Friendly Content

The content of your website is your #1 sales tool. Pictures, tools, and other fun stuff can be important in making your site visibly and functionally appealing, but it is the content that sells. Well written and user focused content allows your visitors to "find out" more about your products and services, as well as how your company will be able to meet their needs.

Stoney deGeyter

20 Ways to NAVIGATE to Higher Conversions

A site's navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction. If you're able to implement a solidly developed navigation system on your site you'll also be providing strong visual cues to the depth of content you have available. This alone can be an immediate first-impression indicator of trust.

Jennifer Laycock

A Round-up of SEO Copywriting Resources

Michelle, one of the new bloggers over at E-Marketing Performance blog, has put together a great little collection of SEO copywriting resources. She lists eight books and nine copywriting blogs that every aspiring online copywriter should take the time to check out. Not a copywriter? That's ok, you should still check out the list. Anyone that's involved in the online marketing world needs to have a solid understanding of how to communicate with Internet users.

Karon Thackston

It's What You Say AND How You Say It, Part 2 of 2

by Karon Thackston - In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. The primary problems were that the copy did not convey a sense of excitement or answer all the questions customers might have.

Stoney deGeyter

Sometimes Motivation Has to be Felt

Motivation is a funny thing. You can try to encourage people by telling them the benefits of this, that or the other, but sometimes it's just not enough. You've got to make them "feel" it. If you craft your message right, you can do just that using words only.

Karon Thackston

It's What You Say AND How You Say It, Part 1 of 2

The old cliché is wrong. All our lives we've heard, "It's not what you say, but how you say it." That may occasionally be true, but for the most part it's what you say AND how you say it.

Stoney deGeyter

Writing for Readers, Skimmers and (Yes) Non-Readers Too!

There is a lot that goes into developing good content for websites, and there are a lot of schools of thought into how to develop text that is "just right" for search engines and customers alike. We've heard all the arguments about content before. "People don't read, they just look at the pretty pictures." "Lots of text is needed for SEO." "Not everybody skims text, some like to read word for word." "Not everybody reads word for word, some like to skim and scan." On the surface these appear to be quite contradictory points, but they are not. In fact,...

Stoney deGeyter

Shut Up and Listen to Your Audience for a Change

Having the right message is critical to the success of any business. The number one key to business growth is crafting a message that speaks to your target audience....

Diane Aull

A Great Source of Fresh Content Ideas for Your Website or Blog

Fresh, timely and informative content is a great way to entice visitors to come back and visit your website time and time again. For me, at least, the hardest part of writing is often simply coming up with the idea. Are you having trouble coming up with ideas for articles to include on your website or blog, too?...

Diane Aull

It's What You Say AND How You Say It

Are you and your customers speaking the same language? Here's how your choice of words in your web copy can affect your website's perceived relevance, and (ultimately) your sales....

Erin Lashbrook

Customer Personas - Who's Your Website Talking to?

Customer personas, unlike customer profiles, are not simply about what demographic groups will be targeted in the current direct marketing campaign - they represent the very different ways that each customer will interact with and think about your company....

Scott Orth

Educate Visitors to Convert Them to Customers

Do you sell a product or service on your web site? Forget e-commerce - that's too literal. What I'm asking is: do you sell your business online in hopes of enticing customers or clients to buy, sign-up, contact you, or register?...

Stoney deGeyter

Google AdWords Landing Page and Site Quality Guidelines

To add to Jennifer's post yesterday on Google's AdWords Quality Score, I found another bit of information provided by Google, Google AdWords Landing Page and Site Quality Guidelines. Google lays out some information that is good nut just for PPCers but for SEOers as well....

Jennifer Laycock

Should Writers Be Held Accountable for Web Page Performance?

I certainly make myself accountable for the quality of my writing. But when it comes to final conversion rates, I also know there are other factors over which I have little or no control....

Robin Nobles

Top Ten Grammar Errors that Haunt Web Pages

With all of this talk about content, don't you think it's time to have a frank discussion about grammar? Our Web sites are our online store fronts -- our online images. If our sites are full of grammar errors, what does that say about the professionalism of our businesses?...

Robin Nobles

The Use of Muscle Words on Your Web Site. . .148 Power Words Designed To Draw Your Customers In

We all know how crucial it is to create captivating titles and descriptions for our Web pages. Those titles and descriptions should contain our keyword phrase, of course, but the true value of titles and descriptions is the clickability of them in the search results....

Daria Goetsch

Improve Search Engine Ranking With Topical Articles

A key factor in ranking high in search engine results is link popularity. But, building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity....

Kalena Jordan

How To Integrate Keywords Into Your Web Site Copy

The simple truth is this: search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly. Not graphical text that you created in your fancy design software, but actual, visible body text....

Paul Bruemmer

5 Simple Steps to Search Engine Friendly Copy

It's both an art and a science; one that takes time and requires attention to detail. However, the rewards are gratifying as you improve your rankings and increase the traffic to your site....