Dale Goetsch is the Technical Consultant for Search Innovation, a Search Engine Promotion company serving small businesses and non-profits. He has over twelve years experience in software development. Along with programming in Perl, JavaScript, ASP and VB, he is adept at technical writing and editing, with an emphasis on making technical subjects accessible to non-technical readers.

Optimizing Dynamic Pages - Part II

by Dale Goetsch    September 17, 2003

Outlines methods that will help search engine robots to find the dynamic pages on your site. This means that the important content on those pages is more likely to be included in the search engine databases, and that people will be better able to find you....

Optimizing Dynamic Pages - Part I

by Dale Goetsch    August 7, 2003

Search engine robots are very simple creatures. They can 'read' text, and they can follow links. That's it. Robots cannot view a Flash movie, they cannot fill in a form, and they cannot click a 'submit' button....

The Myth of 'Guaranteed #1 Ranking' in Search Engine Marketing

by Dale Goetsch    June 20, 2003

You've seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don't have their hand in your wallet....

Optimizing Frames for Search Engines

by Dale Goetsch    February 24, 2003

Because of the way framed web pages are created, search engine robots have a difficult time spidering sites built in frames. The best way to make a website accessible to the robots is to take it out of frames, but what can be done if the site absolutely must remain in frames?...

Optimizing Pages with JavaScript and Style Sheets for Search Engines

by Dale Goetsch    December 11, 2002

Optimizing pages with JavaScript and Style Sheets for search engines. Step by step tutorial on how to successfully offload Javascript and CSS (Style Sheets) to external text files for optimum indexing by the search engine spiders....