Dan Thies is the owner of SEO Research Labs, providing keyword research services to webmasters, site designers, and search engine (SEO/SEM) consultants. He offers coaching to web designers who want to "take the plunge" into offering SEO and SEM services, based on his top-selling e-book "Search Engine Optimization Fast Start," which is also available from his website.
In most cases, a really disciplined approach to assessing relevance will lead to good keyword selection for SEO, and competition becomes less of an issue....
A debate is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. In this article, I lay out the claims of both sides, reaching the conclusion that neither strategy is sufficient by itself. The number of people who truly believe you can do one without the other is small - they just happen to be extremely vocal....
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