Daniel is the founder and managing director of leading pay per click management consultancy, Top Position. Top Position offers Google AdWords and Yahoo Search Marketing account management, specialising in reducing costs by as much as 40% while increasing internet visibility and optimizing account performance.

He is a regular contributor to several UK print and online publications, commenting on subjects such as click fraud, improving your pay per click account and making online advertising work for your business.

For more information about Dan and Top Position, visit www.topposition.co.uk

Tackling Click Fraud

by Daniel Jupp    January 16, 2007

"I know half of the money I spend on advertising is wasted. I just don't know which half". Daniel Jupp, the founder and managing director of PPC management consultancy Top Position, looks at how search portals monitor click fraud and how you can avoid becoming a statistic......

Tips from the Top: Search Engine Marketing On A Small Budget

by Daniel Jupp    August 31, 2006

Although more and more big name brands are snapping up bundles of cyber real estate each day, a well-ordered and concise pay per click campaign is actually an ideal marketing solution for businesses operating with modest financial resources because costs are strictly controlled and adverts precisely targeted....

Google v Overture

by Daniel Jupp    July 28, 2006

Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires a skill level befitting the most advanced of military campaigns but in order to reap the benefits, you first have to ensure you re fighting the right battle....