Danielle Sahiner is a Web Design Specialist at Bruce Clay, Inc.
If you haven't heard of it by name yet, you've probably already used it in one form or another. Google Maps, The Wall Street Journal Online, and Flickr, just to name a few Web sites, all use it. So what is Ajax and what does it do?...
If you've been in the search engine optimization business for any length of time you've heard the saying that, "search engines are blind, deaf and dumb," meaning that your web site should be designed so that the spiders can easily crawl through the site's pages and determine what the site is about. In other words, in order to be highly ranked organically, a web site needs to be crawlable and have excellent content; it does not need to look pretty....
Designing a search engine friendly web site is not complicated, but it requires dedication and constant communication between the graphic designer, content developer and SEO analyst, as well as special attention to the site's architecture. Site architecture should not be an afterthought, nor should SEO....
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