Ajax, what is it, is it cool, and if it is, should you use it? If you haven't heard of it by name yet, you've probably already used it in one form or another. Google Maps, The Wall Street Journal Online, and Flickr, just to name a few Web sites, all use it. So what is Ajax and what does it do?
How does Ajax do that? It eliminates the "click, wait and refresh" approach of traditional pages. Therefore, once you hit the submit button after filling out a form, you won't be watching a spinning hourglass or a timer counting down the seconds, etc. until the server is able to return a thank you page or other results that you might be looking for. Basically, what happens is that the data travels across the internet wires instead of through HTML pages. This data exchange is via a specific browser object called XMLHttpRequest; which updates a region of the page instead of the entire page. The results are more speed, less traffic, and better control of information delivery. Users are not forced to interrupt their workflow while waiting for pages to reload. This is where the asynchronous part of Ajax comes in – the client-side script is asynchronously "talking" to the server while the user is still entering data. It's invisible to the user and it gives the server more time to process the request. This is why Ajax can be better than traditional web applications.
Basically, Ajax allows web pages to behave like desktop applications. You can sort columns on pages, move chunks of text from one side of the page to the other, enter information into a form and get information back as you type, all without having to wait for the information to be sent to the server and then returned to you, and without having to download any software to your computer.
Ajax is cool. But should everyone start redesigning their sites to use it? Not necessarily. Morris Panner, CEO of OpenAir, who are implementing Ajax on their site, says,
Look at what usability problem you want to solve. If what you're offering is fairly static, you don't need it." But, he adds, where a dynamic interface is needed, Ajax is well worth the effort. "It narrows the gap between browser interface and rich client interface, and that's very meaningful for people who believe in ASPs. It's tremendously empowering to be able to answer user experience issues.
Although Ajax isn't search engine friendly, there is a new Ajax powered search engine that was recently unveiled. According to Search Engine Journal, "Younanimous is an AJAX-powered social search engine that provides users with additional details such as the Alexa Ranking, Google Page Rank and domain age for each website." It's worth checking out.
Using Ajax for form submissions, photo storage, and map interfaces, among other things, greatly enhances your web site's usability and makes for a greater experience for your visitors. And hopefully that will keep them coming back. According to the Open Ajax Alliance:
Ajax is all about ways to create a more interactive and productive connection between a user and a Web-based application. Because Ajax provides similar advanced user interface features to those in desktop applications ... users spend less time learning and operating the application. The Ajax partial page update feature minimizes user delays ... due to open source alternatives, Ajax provides zero-cost deployment options. ...Ajax deployment offers several additional long-term strategic benefits, including:
In closing, I want to leave you with two great reasons why Ajax web applications are so advantageous. Number one, they don't require installation nor do they require upgrades. Every time the server is upgraded, the application is upgraded. This makes it easier on the end users, and definitely easier on business IT departments, since they don't have to upgrade every one's computer each time something changes.
The second plus is that all you need to gain access to your application anywhere in the world, is a connection to the internet, your username and password. How easy is that? Unless you can't remember your username and password or connect to the internet in which case you have bigger problems.
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Danielle Sahiner is a Web Design Specialist at Bruce Clay, Inc.
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