Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation, a Search Engine Promotion company serving small businesses. Besides running her own company, Daria is an associate of WebMama.com, an Internet web marketing strategies company. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.
When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link? Not really, at least according to recent blog and forum posts....
Making rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. Much of the talk about fluctuations in the search engine rankings is just that--talk....
It takes time for the search engine robots to find those new links and index the pages they are linked to....
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for....
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results....
Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design....
Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do....
The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels....
Don't let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work....
Clients regularly ask me about the timing of a search engine optimization campaign and when those results will be seen in the search engine listings. A long term marketing campaign based on search engine optimization takes time: patience is the name of the game....
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings....
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way....
When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting....
Automated search engine robots, sometimes called spiders or crawlers, are the seekers of web pages. How do they work? What is it they really do? Why are they important?...
Sitemaps and hypertext links are 'food' for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages....
A key factor in ranking high in search engine results is link popularity. But, building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity....
What drives visitors back to your website and keeps them there? Good content. Content is key to promotion success....
Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign....
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate....
I spend a lot of time reading newsletters and forum postings about search engine marketing. More often than not, people are asking about methods used to improve search engine rankings: what works, what doesn't, and what will get you in trouble....
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