Dave Wilkie is Creative Director for Kinetic Results, a Dallas Search Engine Optimization Company & New York Interactive Media Agency.

The Ones That Don’t Come Back

by Dave Wilkie    July 12, 2005

Bad clients breed negative testimonials, cancelled contracts and sometimes even ridiculous lawsuits. Save yourself the arguments about how you failed this client....

In Hurricane’s Aftermath, Google is a Priority

by Dave Wilkie    August 19, 2004

Not having Google made me remember my friend fondly as the perfect deliverer of my every search. But it’s not really. I hated not having my buddy at my side when the power was out. Googlelessness is a sad way to live. But as soon as the lights came back on, glad though I was to have my buddy back, I remembered the flawed slave it really is. Google answers to everyone, and not everyone is playing fair....

The Missing Ingredient in SEO

by Dave Wilkie    June 14, 2004

Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content....