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David Carberry

President and Founder Local Roll Call.

Local Roll Call is a search listing provider and consulting firm dedicated to helping businesses get in front of consumers and understand the complexities of the local search landscape. Carberry formed the company after realizing that many businesses large and small don't understand the depth of local search optimization across the search engines and vertical/yellow page directories.

Dave has worked in Search Engine Marketing since 2000 and has worked with organizations ranging in size from small businesses to the Fortune 100. Dave is actively involved in the SEM Community. He speaks regularly at various search marketing and online focused conferences and is a member of SEMPO and the IAB.

A recognized expert and educator in online marketing, pay-per-click advertising, search optimization and local search. Prior to starting Local Roll Call Dave was Director of Feed Management and Search at Advertising.com and Platform-A, delivering new opportunities to clients on an ongoing basis with Consumer Shopping Engines, Paid Inclusion Programs and Cross Channel Feed dispersion.

Dave also served as Vice President of Sales and Marketing for The G3 Group. Dave has launched several successful start-up business ventures during his career, including WJFK-AM, Targetware.com and InstantPosition.com.  He and his two children have also written and self published two children's travel books. Where Was I? New York and Where Was I? Washington D.C.

What Is On the Search Radar for 2010 and Beyond?

Where to Next? A brief summary from SES, the panel topic was the future of search.  Anne Kennedy from Beyond Ink moderated the session with a group of prognosticators on what they believe we will see on the horizon for search marketing....

SES San Jose panel - Small Voices, Big Impact, Social Media for the Little Guy

If you are a small business you have a smaller segment and you need to use proven tools.   If you jump to an upstart social media site that might disappear, it's a waste of time, and you have wasted your time and money.  Don't put time and effort into something that is a flash in the pan....

Search Engine Strategies Kickoff - Keynote Clay Shirky

The Search Engine Strategies convention kicked off in San Jose, and the Opening Keynote was Clay Shirky.  Shirky gives an overview of his book "Here Comes Everybody," and delves into the details of how Media has evolved over the years....

Papa John's Needs a Better Online Ingredient!

In Papa John's latest press stunt they were in Chicago setting a world record for the world's highest pizza delivery. This is truly a great promotion. They have blended radio appearances, press releases, a well crafted television campaign, @PJsidekicks tweet their upcoming locations, and a great story that is on every Papa John's Box Top. Papa John's is out and about, but they are missing a key online marketing ingredient... LOCAL MARKETING!...

Where Oh Where Did My AdSense Go?

I'm not too sure what's happening with the AdSense team, but there is definitely a disconnect and business are looking for other resources....

Tips for Social Media Success - A Panel Discussion

The panelists spoke about various topics such as; online tools, social marketing and challenges their clients face. Some good points were made throughout the session however, as most panels go, they were all intertwined and scattered. I have highlighted some of the main items that are beneficial to all businesses either as a refresher or as new information....

Bounce Rates and What They Mean To Your Business

Your business needs to determine why a bounce occurs, and evaluate that rate on a page by page basis and a keyword by keyword basis. You need to direct them from start to finish and provide an easy to use solution for why they entered your site in the first place....

Chimney Sweep - Crossing The Line

Wow - I am completely shocked how businesses in today's "quick to the web world" can still cross the line. Don't they understand that everyone they do work for has the power to say the good, the bad and the ugly. This is what I would consider an ugly situation....



About the Author

President and Founder Local Roll Call.

Local Roll Call is a search listing provider and consulting firm dedicated to helping businesses get in front of consumers and understand the complexities of the local search landscape. Carberry formed the company after realizing that many businesses large and small don't understand the depth of local search optimization across the search engines and vertical/yellow page directories.

Dave has worked in Search Engine Marketing since 2000 and has worked with organizations ranging in size from small businesses to the Fortune 100. Dave is actively involved in the SEM Community. He speaks regularly at various search marketing and online focused conferences and is a member of SEMPO and the IAB.

A recognized expert and educator in online marketing, pay-per-click advertising, search optimization and local search. Prior to starting Local Roll Call Dave was Director of Feed Management and Search at Advertising.com and Platform-A, delivering new opportunities to clients on an ongoing basis with Consumer Shopping Engines, Paid Inclusion Programs and Cross Channel Feed dispersion.

Dave also served as Vice President of Sales and Marketing for The G3 Group. Dave has launched several successful start-up business ventures during his career, including WJFK-AM, Targetware.com and InstantPosition.com.  He and his two children have also written and self published two children's travel books. Where Was I? New York and Where Was I? Washington D.C.

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