As a small business owner you may not always have the money to invest in the tools you
really need. That's ok. You might actually be surprised to learn how just how many great low cost
and even free tools there are to help you improve your online marketing.
In this workshop, Matt McGee of Small Business Search Marketing walks attendees through a variety of tools that handle all sorts of marketing related tasks. He'll also provides some insight into which tools are worth paying for and how you can start cheap and work your way toward investing in higher end options as you increase revenue.
In moving through the list below, Matt actually demonstrates how each tools work as well as describing some of its benefits as well as downfalls. Rather then try to capture everything he said, I have categorized and listed the tools as he showed them. Matt does caution us when using these tools to not let the tools replace common sense. In other words, don't let the tools become a replacement for the very best tool - your brain.
Firefox Browser & Plug-ins
Keyword Research Tools
Link Building Tools
Reputation Management Tools
All of the tools listed above are free, although some offer paid versions
that include extra features. Also some of the tools may require registration
and/or other types of actions before you can use them.
Note: These are raw notes taken while live-blogging sessions at the Small Business Marketing Unleashed conference in Columbus, Ohio. Please excuse any spelling or grammar errors.
David Wallace is CEO and founder of SearchRank, an original search engine optimization and marketing firm based in Phoenix, Arizona. He is experienced in search engine optimization and marketing, pay per click and pay for inclusion management, directory submissions and web site design usability. David is a frequent contributor to various search engine related forums, an active editor of popular directories such as GoGuides.org, Joe Ant and Zeal and has had several articles published on industry related sites. Since 1997, David along with his company have helped hundreds of businesses both large and small increase their search engine visibility and customer acquisitions.
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