Based in Williamsburg Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training and is the author of the link building blog Link Spiel
Online, reputation is everything. It drives you professionally, personally and algorithmically. Have a good reputation and your efforts will be rewarded through growth and customer loyalty. Develop a bad one and you'll spend precious time and resources trying to recover lost market share. While it's impossible to monitor every venue open to public opinion, you can work to protect your reputation by registering your known brand/name with as many social media, forums, and discussion sites as you can, especially the popular ones in your niche....
There are parallels between traditional linking and social media promotion. While I agree the two entities are different animals and call for seperate strategies, the bottom line is the same for both... to increase traffic and inbound links. With some people holding SEO to the fire for exploiting social media, I thought it might be interesting to focus on those parallels and look for common ground....
Have you tried to hire an SEO professional or a link builder and been turned down repeatedly? Is your site not performing to your expectations? Do you like the color beige? If you answered yes to any of these questions read on....
If you have an offline store supporting an online presence or even if you exist only online, it makes sense to expose your URL's and special promotions at every opportunity. Doing so helps to build credibility and natural inbound links.
According to a recent survey, people are planning to turn to the Internet for content as a way to keep themselves entertained during the writers strike. If there was ever a time to create a library of videos and publicize the heck out of them as a way to attract more inbound links, it's now!
Are you thinking about outsourcing your link building work or do you prefer to keep everything in-house? There's been a lot of discussion on this issue lately, let's take a look at the pro's and con's of each.
How well do you know your customers and what makes them tick? Well enough to know they'll permanently tattoo your logo on themselves in exchange for your products? Do you know which hot trends to take advantage of to promote your business? What does this have to do with building links anyway? Everything...
If you've heard about Facebook and understand it can help grow your business but aren't sure how to get started, read on. This article is a step-by-step outline on how to market yourself on Facebook.
Using directories in your link building efforts is still a viable option from several standpoints. Here's my thoughts on the subject plus a roster of the directories we use and a list of discount promotion codes. Get some links, save some money. Cool.
Do you want to get your link embedded press release published on influential blogs? Then read on...
Marketing Sherpa recently released the second half of its two-part series on how to get your company listed on Wikipedia. This special report focuses on damage control and what you can do when incorrect information is added about your company....
With Wikipedia results dominating the search engines, webmasters are interesting in know more about this resource site and the opportunities it may offer. The good people at Marketing Sherpa have put together the first of a two part series on how to get a company listed on Wikipedia, it's a good read for anyone serious about becoming part of this online phenomenon.
Link building is like anything else in life, if you approach it with blinders on you'll miss all the good stuff - and look pretty silly to boot. Sometimes you just have to think outside the box and take a risk even if you're in an industry that's not known for producing punchlines....
A couple weeks ago I talked about surveys and how to use the information they provide in your link building efforts. I didn't really think too much about reversing the concept until this popped up in my Bloglines......
Trying to figure out the best and most lucrative linking strategy for your website isn't easy, some are better than others and some are best avoided. Over the next several weeks we'll take a look at both the traditional and more controversial linking tactics as well as answer some of the most frequently asked questions about links. We'll also look at what the published search patents tell us about linking, discuss linking comments being made by the search engine reps, look at the linking tools available and ask a handful of industry experts to weight in on their topics of...
No matter what type of link building you implement, securing relevant links from "authority" sites is the one variable all linking tactics share and recommend for success. If you're buying links, dangling linkbait, submitting to directories or swapping shrubbery, links from authority sites are considered the Holy Grail of linking and what everyone looks for....
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Based in Williamsburg Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. In business since 2000, Debra offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics. In addition to client projects and link training for Fortune 1000 companies as well as a number of top SEO firms in the USA, UK and Canada, Debra is a featured guest speaker at the Search Engine Strategies Conference (SES), is a guest blogger for Search Engine Land and Search Engine Guide, and has done numerous High Ranking Seminars as well as the Link Building Training session for Search Engine Strategies. In October 2005 Debra was elected to the Board of Directors of the Search Engine Marketing Association of North America as Secretary/Treasurer where she served until August 2006. |
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
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