Marketing Sherpa recently released the second half of its two-part series on how to get your company listed on Wikipedia. This special report focuses on damage control and what you can do when incorrect information is added about your company.
SUMMARY: So, your company has an entry in Wikipedia. Congratulations, you're in the social elite. Now the real work begins: tracking what gets added. Errors can crop up at any time because just about anyone can edit a Wikipedia article.
What happens if someone adds factually incorrect information? Go fix it yourself, right? No. You may wind up with egg on your face and blasted by bloggers saying you've sugarcoated your entry. We've compiled a list of best practices for the proper approach. Plus, using Wikipedia properly to get links added to your site.
(Open access until September 18th)
Based in Williamsburg Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training and is the author of the link building blog Link Spiel
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