September 18, 2007 Comments
Marketing Sherpa recently released the second half of its two-part series on how to get your company listed on Wikipedia. This special report focuses on damage control and what you can do when incorrect information is added about your company.
SUMMARY: So, your company has an entry in Wikipedia. Congratulations, you're in the social elite. Now the real work begins: tracking what gets added. Errors can crop up at any time because just about anyone can edit a Wikipedia article.What happens if someone adds factually incorrect information? Go fix it yourself, right? No. You may wind up with egg on your face and blasted by bloggers saying you've sugarcoated your entry. We've compiled a list of best practices for the proper approach. Plus, using Wikipedia properly to get links added to your site.
(Open access until September 18th)
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Based in Williamsburg Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. In business since 2000, Debra offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics. In addition to client projects and link training for Fortune 1000 companies as well as a number of top SEO firms in the USA, UK and Canada, Debra is a featured guest speaker at the Search Engine Strategies Conference (SES), is a guest blogger for Search Engine Land and Search Engine Guide, and has done numerous High Ranking Seminars as well as the Link Building Training session for Search Engine Strategies. In October 2005 Debra was elected to the Board of Directors of the Search Engine Marketing Association of North America as Secretary/Treasurer where she served until August 2006. |
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
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