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Detlev Johnson

Detlev Johnson is vice president of technology at Position Technologies, an Inktomi partner and maker of advanced search engine optimization (SEO) tools for webmasters and major online agencies.

Acknowledged as one of the top five search engine optimization experts in the world, he speaks and moderates search engine discussions at leading Internet conferences worldwide, most recently in Dallas, London, Boston, San Francisco, Las Vegas, Berlin, Stockholm and Gothenburg, Sweden, and Sydney, Australia.

He moderates the popular I-Search Digest, a vital SEO resource covering every aspect of Internet search engines and the webmaster tactics that accommodate them. He writes for leading Internet publishers and travels the world consulting with companies on SEO.

Link Analysis Can Help (Or Harm) Your Site

The quality and number of Web sites that link to yours can influence its standing with the search engines. Why? Because they use link analysis to determine which sites get top ranking in their indexes. So how do you get your site plugged in? Here's what you need to know....

Cloaking: Search Engines Shift Gears

The sentiments expressed by many search engines are simple and to the point: Web sites that cloak will be permanently banned from their search engine databases....

Improve the Usability of Your Search Results

Let's look at the issue of usability, how it relates to search engine listings, and what you can do to improve visitors' experience....

The Future of the Search Engines

As the shakeout continues, what search engine revenue models will survive? Are the days of commercial-free searching over?...



About the Author

Detlev Johnson is vice president of technology at Position Technologies, an Inktomi partner and maker of advanced search engine optimization (SEO) tools for webmasters and major online agencies.

Acknowledged as one of the top five search engine optimization experts in the world, he speaks and moderates search engine discussions at leading Internet conferences worldwide, most recently in Dallas, London, Boston, San Francisco, Las Vegas, Berlin, Stockholm and Gothenburg, Sweden, and Sydney, Australia.

He moderates the popular I-Search Digest, a vital SEO resource covering every aspect of Internet search engines and the webmaster tactics that accommodate them. He writes for leading Internet publishers and travels the world consulting with companies on SEO.

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