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Diana Adams

Diana Adams is a Pay-Per-Click Manager, SEO Specialist and all around "get-er-done" authority. Diana helps clients achieve high ROI with their PPC campaigns by providing detail oriented attention to their Pay-Per-Click ad management.

Outside the office, Diana enjoys rock climbing, skiing, hiking and camping, and has tried river kayaking. She and her husband were high school sweethearts, tying the knot 20 years later. They have five (nearly) grown children.

Helpful Help For AdWords Keyboard Junkies

In my last post I introduced some of the new features in the AdWords (beta) Interface. I said in that post that I'd come back and discuss more, this time focusing on the Help interface which as I said previously is surprisingly helpful....

AdWords (beta) Interface

What do you think? Upon my initial overview, I can say I like it. My apologies to those of you who got here when I accidentally posted before I was ready with this introduction. There are so many aspects to explore with beta layout that I think this is going to take several posts to cover all of them. I'm going to start out with with the Charts / Graphs element as it is so new and wonderful....

Can I Create a Great PPC Program For You?

We regularly get email something similar to this: I'm just one guy running my business. I want a great PPC program and I heard you can cater to someone like me. Can you help me? I typically respond to questions like this very carefully because there isn't a simple yes/no answer. I don't want to provide false hope because yes, I do create great PPC programs, but much of the success is going to depend heavily on the website. Let's look at a few things relevant to the campaigns first....

How To Create a Negative Keyword List

Last week's Top 10 ways to save money with PPC was a bit tongue in cheek, but I hope you came away with the the very solid point I was making. Negative keywords are the best way to save money on unwanted clicks. When you're after the lowest cost per conversion (as most ecommerce websites would be, right?) you watch where your ad spend is going very carefully....

Top Ten Ways To Save Money With Paid Ad Campaigns

Over the previous weeks I have made a deliberate point of talking about important it is to use Keyword negatives to save money in your paid ad campaigns. I thought I would put together a quick lists of these top ten ways for saving money.

Where Do You Set AdWords Match Types?

If you read my last post where I asked "Can You Make Sense Of Match Types," you learned about the four different match types: Broad match, "Phrase match", [Exact match] and -Negative match. We discussed how knowing the match types is only one part of using them. It's equally important that you know where to go to set and how to tell Google that you want to use a match type other than broad match....

Can You Make Sense Of Match Types?

We've previously looked at Paid Search Advertising Roadmap, Paid Search Rules and Alphabet Soup and PPC. Now let's start looking at keyword matching. How well do you understand match types?...

SEM Boot Camp - Alphabet Soup and PPC

If you're new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI ... It doesn't take long to figure it all out, but in the beginning it would have been nice to have someone lay out the soup for me, so I thought I'd lay it out for you. The obvious ones are: PPC = Pay Per Click; CPC = Cost Per Click; CTR = Click Through Rate; and lastly and maybe not so obvious, DKI = Dynamic Keyword Insertion.

SEM Boot Camp - Paid Search Rules

In my last post I identified where paid ads display on the different search networks. This time I thought I'd create a brief outline of what the ads themselves actually look like, and explain some of the basic 'rules' associated with each search network....

SEM Boot Camp - Paid Search Advertising Roadmap

Many people do know what PPC advertising is, and where paid advertising is displayed, but my experience at a recent conference reminded me that this isn't always the case. So I decided a great first entry for me at Search Engine Guide would be a Boot Camp style article explaining exactly what paid search advertising looks like .



About the Author

Diana Adams is a Pay-Per-Click Manager, SEO Specialist and all around "get-er-done" authority. Diana helps clients achieve high ROI with their PPC campaigns by providing detail oriented attention to their Pay-Per-Click ad management.

Outside the office, Diana enjoys rock climbing, skiing, hiking and camping, and has tried river kayaking. She and her husband were high school sweethearts, tying the knot 20 years later. They have five (nearly) grown children.

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