Diana Adams is the Pay-Per-Click Manager, SEO Specialist and all around "get-er-done" authority for Pole Position Marketing, a leading search engine marketing business based in Reno, Nevada. Diana helps clients achieve high ROI with their PPC campaigns by providing detail oriented attention to their Pay-Per-Click ad management. Outside the office, Diana enjoys rock climbing, skiing, hiking and camping, and has tried river kayaking. She and her husband were high school sweethearts, tying the knot 20 years later. They have five (nearly) grown children.

SEM Boot Camp - Alphabet Soup and PPC

by Diana Adams    May 30, 2008

If you're new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI ... It doesn't take long to figure it all out, but in the beginning it would have been nice to have someone lay out the soup for me, so I thought I'd lay it out for you. The obvious ones are: PPC = Pay Per Click; CPC = Cost Per Click; CTR = Click Through Rate; and lastly and maybe not so obvious, DKI = Dynamic Keyword Insertion.

SEM Boot Camp - Paid Search Rules

by Diana Adams    May 14, 2008

In my last post I identified where paid ads display on the different search networks. This time I thought I'd create a brief outline of what the ads themselves actually look like, and explain some of the basic 'rules' associated with each search network....

SEM Boot Camp - Paid Search Advertising Roadmap

by Diana Adams    May 7, 2008

Many people do know what PPC advertising is, and where paid advertising is displayed, but my experience at a recent conference reminded me that this isn't always the case. So I decided a great first entry for me at Search Engine Guide would be a Boot Camp style article explaining exactly what paid search advertising looks like .