A Real Life Guide to Starting an Online Business

Jennifer Laycock

Zero Dollars, a Little Talent and Thirty Days is the compilation of the popular Search Engine Guide article series by the same name. Zero Dollars follows entrepreneur and writer Jennifer Laycock as she tries to start a successful online business in just thirty days without spending a dime out of pocket.

Learn a variety of tips and techniques that you can put to work on your own site.

  • finding a niche where you can be successful
  • using a blog to drive traffic and sales
  • earning extra profit through affiliate programs
  • launching a viral marketing campaign
  • making use of organic search engine optimization
  • planning for a public relations pitch
  • networking with other business owners

So what's the cost? There is none! This book features more than one hundred pages of practical advice and insight written in a language that anyone can understand.

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About the Author

Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) since 2001.

After spending seven years working for a variety of digital marketing agencies and serving as an in-house SEO for a mid-size e-commerce company, she left the world of traditional agencies to serve as an independent search marketing consultant for small to mid-size businesses throughout the United States.

Jennifer specializes in search engine friendly design and effective organic listings and also serves as a consultant on search engine optimization issues for both digital and full service agencies in the central Ohio area. Her clients have included companies like Verizon and Highlights for Children.

Recognized in the online forum communities as "thejenn," she served as the Forum Administrator for the JimWorld Search Engine Marketing forums and as the Web Search Guide at About.com. Jennifer is also known for her writings on search engine optimization and consumer search issues. Her work has been featured at JimWorld, About.com, Search Engine Watch and other industry sites. She has also been interviewed and quoted by several publications including The Financial Times, The San Francisco Chronicle and Entrepreneur magazine.

Jennifer is a requested speaker and has served as both a panelist and a moderator of several interactive site clinics at Jupiter Media's popular Search Engine Strategies conferences along with speaking at the virtual trade show eComXpo and serving as a keynote speaker for the 2005 MIVA Small Business Conference. You can also catch Jennifer sharing the stage with Matt Bailey at the Search Engine Marketing and Online Marketing seminars put on by The Karcher Group.

Jennifer has been interviewed by or featured in publications like:





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