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Eric Brown

Eric Brown has (30) years in the Multi-Family Apartment Business having built and developed over 17,000 apartment units, both market rate, luxury and tax credit apartments. Having started Urbane Apartments in 2003 after leaving a lengthy stint as a Senior Vice President at Village Green Companies, a national apartment developer, Eric decided he wanted to create wealth, and set out from Corporate America on his own and created Urbane Apartments in Royal Oak, MI.

Double Down on Your Strengths

Have you ever wondered why some ideas manifest and move to action and some fizzle, either yours or someone else's. Or, how about the person who is always yapping about the next idea, yet never really follows through, and yet again there are those who execute one solid idea after another. What Separates Them?...

Is 2011 The Year of the Social Media Bubble

Several camps are starting to chant that 2011 may well be the year of The Social Media Bubble. I would not proclaim to predict the future by any means, but it sure seems more probable than not. While we have little experience predicting the future, we have had an up close and personal relationship with the real estate bubble. Developing real estate used to be a pretty fun and profitable endeavor, however the past couple of years of operating our boutique apartment rental business in SE Michigan has had more challenges than we ever imagined. But as with all struggles,...

Will 2010 be the Year for Engagement

It seems a lot of small and midsized businesses are starting to introduce social media into their marketing arsenal. Perhaps it is because of budget restrictions or they just want some of the profound buzz surrounding the social media craze.But what happens once the Facebook fan page is up, but has few fans, Twitter account is live, but only a handful of followers and a blog with no comments and little interaction? Now what?...

Social Media Myth, It Isn't About the Conversation, It's About the Sale

Forget all the "It's About the Conversation" Social Media hype and babble. If you are using Social Media for your Small Business, or any business, or you are contemplating entering the Social Media space for your business, It is About Selling More Stuff, period. There is NO other reason to do it....

Focus on Your Core Community

So, You have a Company Blog, are your getting the results you expected? And, what about when your company blog is NOT about your core product. Perhaps a company blog that has nothing to do with your Core Product, but everything to do with your Core Community is the best choice....

Can You Manage 5000 Blogs a Day

There is a product that has launched recently, which is aimed currently at the multifamily, apartment owner/operator space, but may well also extend into additional industries, such as Travel, Hotels, Wine and the like, that is worth taking a look at. I expect that some of the readers and followers of this blog may be skeptical, but I am interested in hearing your feedback....

Repackaging Can Be Remarkable Marketing

So, Your Marketing Budget is shrinking with the contractions of the economic conditions, are you sitting back or are you rising to the occasion with something Remarkable, something worth talking about, and something that may Enhance Your Customers Experience? There are lots of ways to break away, take a look at how JetBlue Airways "Repackaged" by offering an "all-you-can-jet" pass for $599 in which passengers can book an unlimited number of flights within a one-month span. Pretty brilliant marketing wouldn't you say?...

We Are Knee Deep Into This Recession, How Are Things Going

So, we are knee deep into this recession, how are things going? There are likely a few more choices than you think or at least that first come to mind to improve your stance in the marketplace. Here is what we are learning at our Small Business, we can do more with less. Yep, and so can you and your organization....

What Gus Is Teaching Me About Marketing

We have all heard about the Four P's of Marketing, but what about the new two E's, Emotion and Engagement, are you fully utilizing them?...

HOW CLOSE ARE YOU TO THE EDGE

We are approaching our seventh year in our Small Business. What a ride it has been. Anyone involved with a Start Up Business can relate. I am glad we hung in there, pushed through and toughed out the storm. But times are tough these days. Ever get a pit in your stomach around payroll time or how to pay all the bills and or how to dodge the incoming missiles.  I can relate, we bootstrapped our small business start up, which I would not recommend. I love the part in the e-Myth series, where Michael Gerber is talking about financing...

The Moment Of Truth

WILL THEY RECOMMEND YOU TO THEIR FRIENDS?So, your prospect is touring and runs into one of your customers and they strike up a conversation. Yikes, what now? Well, It is the Moment of Truth. Are you ready for the answer? Have you done all you can do to nurture and create Customer Evangelists? ...

Who Owns Your Brand?

Are You What They Are Saying About You?It is fascinating to chat with business owners across the nation about their brand. Every business is a brand, even if a bad one. Your brand is not what you think it is, it is what your customer thinks it is, it is what your employees think it is and it is what your vendors think it is. Lots of companies clamor that their employees are their number one asset, yet are you ready to hand over your brand, what you tout in your marketing material, to your employees? Are you ready to...

Social Media Or An Electronic Billboard

We are seeing more and more business entering into the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a blog. The problem here is this, NO ONE IS PARTICIPATING IN A CONVERSATION. If there are no comments on you blog and nothing on your facebook wall except from posts from you, You have an ELECTRONIC BILLBOARD, Which is NOT Social Media....

ADVERTISING, A HORRIFIC WASTE OF MONEY

I set off a small firestorm the other evening when I Re-Tweeted the following tweet; "RT @KathySierra: "WONDERING HOW IT IS THAT WE CAN BE HORRIFIED BY THE FINANCIAL CRISIS YET NOT SEE MOST ADVERTISING AS A HORRIFIC WASTE OF MONEY" For those not familiar with Twitter, a RE-Tweet is just that, you re-tweet someone else's tweet. A tweet is a 140 character or less statement you type for anyone who follows you on twitter  to read.  So, I didn't originate the phrase, "Wondering how it is that we can be horrified by financial crisis yet not see most advertising as...

SOCIAL MEDIA FAIL

If you think your customers aren't talking about you, better rethink your position. You can no longer bury your head in the sand without suffering the consequences. The story reported in the New York Times last week is a classic example of what Not To Do. It outraged folks and drew over eighty comments. Every company, small medium or large should be listening, and taking action. The world is different today, take heed, grasp and embrace this space we call Social Media.

Just Call It Marketing

Confused by all of the stuff swirling about surrounding Social Media and how to market your Small Business. Apparently, we can't yet even figure out what to call all this stuff. As Small Business owners and operators, perhaps we can simplify it as just "Marketing"...

Compound Return on Social Media Marketing

The Great Debate; What is the ROI (Return on Investment) on your Social Media Marketing. Perhaps a better question is this; Is your Social Media Marketing efforts performing. I am not so convinced that businesses know as much about what piece and part of their traditional marketing approach works well, let alone what part of Social Media works. But, maybe, as with lots of things it isn't all that tough either, tell me what you think about this; ...

Create Your Own Virtual Lobby

There are all sorts of ways today to connect with, participate and enjoy a conversation with your customer. There have been numerous posts about starting and maintaining a company blog, which is an excellent tool. Another favorable venue is to create a Ning site. It is a very easy application and can create a pretty cool place to have conversation and engage your customers. It is sort of like having your own My Space site, and very easy to update and foster community with your brand. ...



About the Author

Eric Brown has (30) years in the Multi-Family Apartment Business having built and developed over 17,000 apartment units, both market rate, luxury and tax credit apartments. Having started Urbane Apartments in 2003 after leaving a lengthy stint as a Senior Vice President at Village Green Companies, a national apartment developer, Eric decided he wanted to create wealth, and set out from Corporate America on his own and created Urbane Apartments in Royal Oak, MI.

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