So, Your Marketing Budget is shrinking with the contractions of the economic conditions, are you sitting back or are you rising to the occasion with something Remarkable, something worth talking about, and something that may Enhance Your Customers Experience?
There are lots of ways to break away, take a look at how JetBlue Airways "Repackaged" by offering an "all-you-can-jet" pass for $599 in which passengers can book an unlimited number of flights within a one-month span. Pretty brilliant marketing wouldn't you say?

As Reported by

 -- JetBlue Airways will offer an "all-you-can-jet" pass for $599 in which passengers can book an unlimited number of flights within a one-month span, the airline said Wednesday. Pass holders can fly to any of JetBlue's (JBLU) 56 destinations between Sept. 8 and Oct. 8, with no seat limitations or blackout dates, the company said in a release.  Airline equities analyst Bob McAdoo, of Avondale Partners, said he "has never seen a promotion like this before."

So What Are You Doing
Look, there is a lot of opportunity just like what JetBlue did, but sometimes we are so darned stuck in fear mode we are not able to see or even think about an opportunity, Set some time aside  each day or week to "Think Outside the Lines, what can you do to Reinvent The Space?

From my old days at Village Green Companies I built somewhere between thirty five and forty clubhouses for them. In the early days a Clubhouse, Pool and all the Jazz went for a little under a half a million, (I am showing my age here LOL). The last few I did were up to a few million, without the pool. While they seemed pretty cool at the time, they never really got used much once residents are moved in. And, what to do with that space as they age.

Co Work Space.

What if you could transition part or all of your tied old clubhouse into a hip and cool Co Work Space that generates revenue, and potential prospects for your apartments. This is taking the old idea of a business center to an entirely different level.

Coworking is an emerging trend for a new pattern for working
Typically work-at-home professionals or independent contractors or people who travel frequently end up working in relative isolation. Coworking is the social gathering of a group of people, who are still working independently, but who share values and who are interested in the synergy that can happen from working with talented people in the same space.

At Urbane Apartments we are getting ready to launch our first Co Work Space in Birmingham MI. We are building out the space now. I have no idea how to operate a Co Work Space, but have been interested in it for awhile.

Here are two examples of Reinventing, One with Airplanes, the other with Apartments. Both can be looked at as commodity, However, when you create something Remarkable, You Break From the Pack of Commodity, where the Grass is Greener.

You too can do the same things with your Small Business, It only takes an idea, let us know what you are doing, we would love to hear from you!   

August 17, 2009

Eric Brown has (30) years in the Multi-Family Apartment Business having built and developed over 17,000 apartment units, both market rate, luxury and tax credit apartments. Having started Urbane Apartments in 2003 after leaving a lengthy stint as a Senior Vice President at Village Green Companies, a national apartment developer, Eric decided he wanted to create wealth, and set out from Corporate America on his own and created Urbane Apartments in Royal Oak, MI.


Those are two remarkable ideas. Thanks for the information, I'll keep this in mind if I ever need to reinvent my business.


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