author picture

Eric Lander

Eric Lander is currently working as an executive manager at The First Listings Marketing Group, an SEO firm located in Taunton Massachusetts. With over 8 years of professional optimization experience, Eric continues to focus his work on client based optimization and educating them on search related marketing. For more information on Eric, please see his professional blog at www.ericlander.com.

The Search Industry's Most Influential Events of 2006

It's common to look back upon the past year and reflect upon all that has changed through twelve short months. For an industry as dynamic as that of search engine marketing -- that's certainly true. While I'm a few weeks late on my own schedule, I still wanted to share what I saw as the five most influential changes of 2006 for those in the SEM game....

Affiliate Manager Interview: Jennifer O'Neal, StubHub.com

We will share SEO tips, PPC formulas, & top performing keywords with our qualified affiliates. This information acts to incentivize, reward, & help them…which ultimately translates into sales & growth for StubHub....

A Closer Look at Microsoft's MSNBot

If you have been concerned about MSNBot's tendencies in working with your site, I strongly encourage you to review this referenced discussion. Not only will you learn more about MSNBot and it's methods for finding information – but you will also become much more in touch with other similar-minded webmasters throughout the world....

Maximizing Your Search Engine Promotion Productiveness

With our marketplace being so dynamic, and with the engines being so unpredictable, I would like to share with you some ideas to help keep you organized, efficient, and productive as you work on your search engine promotion campaigns....

Is Google Really Ready to Take on Yahoo and MSN?

While I cannot deny that Google has an enormous PR machine working right now to develop an advantage - I cannot allow myself to be naive enough to think that Yahoo and MSN are just sitting back and waiting for Google to set the pace. Yahoo's Chief Executive Terry Semel was recently quoted as saying "We're quiet; we don't say a lot as a rule. But all we want to do is to win." That is the type of attitude that has always scared me in business... And this is also the kind of approach that Google cannot react to....

Developing Maturity in a Search Engine Optimization Campaign

For those of you with experience in working with search engine optimization firms, you are likely to have thought of them as 'keyword hunters'. While going after and successfully ranking for competitive keywords is a great way to boost levels in your websites' traffic, it is not going to help propel the growth of your online business....

Getting Started in Search Engine Optimization

If you have decided that you want to optimize a web site, do yourself a favor and read up on resources available online. Typically, all resources are free and the knowledge gained can be invaluable....

Owning a Search Engine Keyword Market - A Competition That Demands Complete Teamwork

Just as in sport leagues, web site owners are constantly jockeying for position within the search engines. Instead of holding contests within stadiums, your battle for position takes place on the search engines. Instead of fans and spectators, you have searchers....

Search Engine Submissions: Waiting for Results

The first step in search engine submission is to make sure that you are prepared to deal with both search engine spiders as well as search engine robots. There is a large difference....

Search Engine Optimization Techniques: Playing Conservatively

When a webmaster or amateur SEO takes on a sites optimization and search engine marketing plan - they often does so without the proper knowledge of what works and what does not work. As a result, sites can become penalized, banned, or worse yet - the optimization itself simply never grows into the potential it once had....

The Future of Yahoo - In Inktomi's Hands?

In the spirit of peering into the future at the things that await us all, let's now take a look into what could happen if the rumors of an Inktomi and Yahoo partnership were to ever come true....

Google's New Engine: Froogle Hits the Ground Running

Recently, the beta version of Froogle.com was launched, offering the search expertise of Google to the world of online products....

Creating Useful, Traffic Retaining Web Sites

A web site should always be seen as a work in progress. If you are serious about retaining your web sites' traffic, you need to find and develop ways to make users stick around and come back often....

Demanding Future Innovations from Search Engines

While it is great to know that engines are out there making some money for themselves, there is still much work to be done for the users of search engines and search portals. The Internet is still far too young for the engines to pack their bags and simply believe they have done a great job providing search results....

Inktomi Subscriptions: Worth the Cost?

For the past few months, subscribers of Inktomi inclusion have been walking a tight line regarding the overall worth of their URLs' subscription. It is odd though, to imagine not wanting to spend the money for Inktomi search engine inclusion... Find out if Inktomi is right for you....

Thoughts on Adding Content to an Optimized Web Site

Every site continues to grow, increasing the amount of content and pages available to users and search engine robots alike. For optimization-minded professionals, questions come immediately to mind when considering how to add content, where to add it, and most importantly - what to have in mind while writing....

Avoiding the Tunnel Vision of Search Engine Optimization

For too long, search engine optimizers have spent all of their time and resources tweaking and manipulating coding and links in order to secure the most prominent rankings possible. And, while increased rankings also means increased visitors - you need to take a step back and evaluate your role within the success of the site you are working on....

Search Engine Optimization: Increasing the Holistic Value of Your Web Site

While many concern themself with the rankings and excitement of pursuing prominent search engine visibility, Lander discusses the long term benefits that come into play after a successful optimization campaign has begun....

HTML Validation: The Final Step in Search Engine Optimization

The practiced process of search engine optimization holds a different definition to each within the field. Growing in importance however, is what should be seen as the final step in any search engine optimization campaign. That final process is the validation of HTML code to the W3C standards....

Taking Advantage of Open Directory Project Submissions

With search engines switching over to forms of paid inclusion, it may seem that there are few free search engine submissions available. Thankfully, some of the most important search engine submissions are still free for all to utilize....

SEO Strategies: Avoid Jumping the Gun

While optimization will help a web site no matter when it is introduced, the most beneficial approach is to keep it in mind throughout all stages of web site development, as well as to be aware of key points in site production....

Search Engine Optimization As It Relates to Larger Web Sites

In order to secure a well-optimized status for any web site, large or small, you must first use your site's strengths as an advantage. Executing your optimization with these strengths in mind will bring great rewards in the form of traffic....

Using Search Engine Traffic to Increase Branding

Today, we will look at what it takes to get the newly found targeted traffic sold on your brand and your web site once you have completed your optimization plans....

Defining a Target Audience for Search Engine Marketing

While many site owners like to believe that their products and services apply to the general public - the truth is that there is a defined audience that the site should appeal to. When preparing a site for various methods of search engine marketing, an understanding of a target audience is critical to increasing the value of the campaign....

An Overture Pay Per Click Search Engine Marketing Guide

There has been an abundance of research, statements, and news surrounding the effectiveness of pay per click (PPC) search engine marketing. Overture, the most substantial PPC system, is incorporated across many of the top search portals. Successful online marketing can be easily achieved through the use of Overture and other pay per click systems - with the right knowledge....

If Increasing Visitors Is Vital - Target Google.com

Search engine optimization is all about results - whether in the ranking of various search engines or through an increase in web site traffic to the optimized site. Regardless of how the success of an optimization campaign is measured - Google.com does in fact become a factor....

Online Marketing Tools: Competitive Analysis Summary

Search engine optimization is as much about the targeted market as it is about rankings. In order to make the rankings work out for the good of the optimized web site, you need to understand the market that exists for your client....

More articles from Eric Lander

Find more archived articles from Eric Lander....



About the Author

Eric Lander is currently working as an executive manager at The First Listings Marketing Group, an SEO firm located in Taunton Massachusetts. With over 8 years of professional optimization experience, Eric continues to focus his work on client based optimization and educating them on search related marketing. For more information on Eric, please see his professional blog at www.ericlander.com.

Learn About: